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Dr. Nadia Rattoo

Senior Lecturer in Digital Marketing

Lancashire School of Business and Enterprise

Greenbank Building, GR329

+44 (0) 1772 89 4747

nrattoo@uclan.ac.uk

Subject Areas: Marketing and Public Relations

Full Profile

In Nadia’s current role as Senior Lecturer in Digital Marketing, she has had the privilege to design and lead the UKs first online MSc Digital Marketing Communications programme. Nadia has also co-designed and is now the course leader for BA (hons) Digital Marketing Degree Apprenticeship programme.

Nadia is considered the Digital Marketing expert in the Lancashire School of Business and Enterprise, where she delivers modules on all aspects of digital marketing, and facilitates learning at all levels from undergraduate through to PhD.

Nadia’s experience also includes participating in delivering Digital Marketing solutions via projects e.g. Knowledge Transfer Partnerships (KTP) and Innovation Vouchers.

Qualifications
  • PhD – Measuring Web Site Efficiency- University of Bradford 2005
  • BA (Hons) Marketing 1995

 

Teaching Activities and Responsibilities

Course Leader

Undergraduate

  • Digital Marketing Planning, Digital Marketing (online),
  • Direct, Database and Digital Marketing, Social Media and Content,

Postgraduate

  • Digital Marketing Planning, Digital Marketing Strategy, Social Media and SEO,

PhD supervision. 

 

Projects

  • Knowledge Transfer Partnerships (KTP)
  • Innovation Vouchers

Memberships

  • Member of the CIM (MCIM)
  • Chartered Marketer
  • Fellow of the Higher Education Academy (FHEA)

External Affiliations

Lancashire Forum -

Digital Marketing – Think Tank and UCLan Business Networking Event