Dr. David Jarratt

Senior Lecturer

Lancashire School of Business and Enterprise

Greenbank Building, GR130

+44 (0) 1772 89 4917

Dr David Jarratt joined UCLan in 2005, he is a Senior Lecturer and Course Leader in the division of Tourism, Hospitality and Event Management which sits in the School of Management. He teaches at all levels across these areas, from first year undergraduate to PhD supervision. His research interests involve sense of place and visitor motivation. His most recent research involves tourism to traditional seaside resorts.



Full Profile


Prior to his employment at UCLan David delivered both academic courses and vocational training programmes run with a tour operator. He also taught and held a position as teacher trainer in a private academy in Japan. Before moving into education David worked in the Heritage Industry where he was responsible for historic properties and visitor management. The historic sites he worked at were tourist attractions, event venues and heritage sites, they required conservation and protection as well as the sustainable generation of income.

David teaches and supervises across a range of levels and subjects within the areas of Event Management and Planning, Tourism Management and Development and Tourism Studies. He has run vocational ‘live event’ modules as well as more traditional research-informed academic modules, in which he often adopts an innovative approach to assessment.

David’s research interests revolve around visitor motivation and sense of place but with a focus on the visitor experience. In particular he has considered the visitor experience and sense of place at traditional British seaside resorts. As well as Coastal Tourism he is interested in Nostalgia, Heritage Tourism, Nature Tourism and Sport Event Tourism.

David's most significant academic qualifications are:

  • 2013 - PhD, University of Central Lancashire
  • 1998 - Post Graduate Certificate in Education (H.E. & F.E.), The University of Bolton
  • 1994 - M.A. in Tourism Studies (Planning & Management), Nottingham Business School
  • 1993 - B.A. (Hons) in Religious Studies (with Archaeology), Bangor University.




Jarratt, David (2015) Sense of place at a British coastal resort: Exploring ‘seasideness’ in Morecambe. Tourism: An International Interdisciplinary Journal, 63 (3). pp. 351-363. ISSN 1332-7461

Jarratt, David (2015) Seasideness: Sense of Place at a Seaside Resort. In: Landscapes of Leisure: Space, Place and Identities,. Palgrave Macmillan, Basingstoke, pp. 147-163. ISBN 978–1–137–42852–3

Jarratt, David (2013) A socio-cultural analysis of the traditional seaside resort and its contemporary meaning to tourists with specific reference to Morecambe, U.K. Doctoral thesis, University of Central Lancashire.

David is an active researcher in the area of tourism. Information on some of his publications are available through CLoK. If you wish to contact David about his research please e-mail or tweet @DavidJarratt1.

Teaching Activities

David is the Course Leader for Top Up Programmes in the area of Tourism, Hospitality and Events Management.


2014 May 28. ‘Seascapes: the Cultural Life of Seaside Towns’. COaST research group conference convened by Canterbury Christ Church University at Turner Contemporary, Margate.

2014 Jan 22. ‘Seaside heritage and place identity: the case of Morecambe’. Presentation for the Tourism Hospitality and Events Research Forum at UCLan, Preston.

2013 June 4. ‘The Sea and The Touristic Sense of Place at Morecambe’. Living on the Edge: Coastal Tourism and Sustainable Consumption symposium at UCLan West Lakes, Cumbria.