Craig Michael Wright

Senior Lecturer and Course Leader MA Sports Coaching

School of Sport and Health Sciences

Greenbank Building, GR132

Craig is responsible for the academic management and development of the MA Sports Coaching. His teaching and practitioner focus is in applied sports coaching and coaching science. This includes performance analysis, performance assessment, strength and conditioning. Within the School Craig has led on the use of coaching observational analysis, match and notational analysis and has established and supervised a number of student placements and internships with professional sports organisations.  

Full Profile

Within the School Craig is responsible for leading the provisions for performance analysis and consultancy analysis via the medium of match and technique analysis. This requires him to liaise on the provision of technical and tactical game analysis for a number of clubs from a range of sports. Some of our well established partner clubs include: Blackpool Football Club, Bolton Wanders Football Academy, Blackburn Football Academy, Preston North End FC, Preston North End Ladies FC, Wigan Warriors, Ireland International Rugby League Squad, Oceania Olympic Committee, Fylde Rugby Club, Fleetwood Town FC, Springfield Hockey Club and UCLan sports teams. As part of the build up for the Olympic Games in London 2012 Craig was performance director for the team of athletes (from Oceania) based at UCLan as part of an official LOCOG pre-Olympic training camp. Craig is currently head coach for the University basketball teams and a competitive basketball player.

Before working at UCLan he worked in the education sector previously employed by Lincoln University and Runshaw College teaching on their degree and foundation degree programmes. Prior to this he worked with regional basketball teams and local basketball development projects throughout Lincolnshire. Before graduating he also gained experience working in the leisure industry as a centre supervisor, gym instructor and personal trainer.

Professional qualifications

UK Sports (Level 3): Talent Athlete Lifestyle Support
EBA (Level 2) Basketball Coach
British Gymnastic Trampoline Coach (Level 2)
CYQ YMCA Advanced Personal trainer award (Level 3)
CYQ YMCA Gym Instructor, CV and Resistance Trainer (Level 2)
SAQ Speed, Agility and Quickness trainer


Wright, C., Carling, C., and Collins, D. (2014) The wider context of performance analysis and it application in the football coaching process. International Journal of Performance Analysis in Sport, 14 (3). pp. 709-733. ISSN 1474-8185

Carling, C., Wright, C.M., John Nelson, L., and S Bradley, P. (2013) Comment on ‘Performance analysis in football: A critical review and implications for future research’. Journal of Sports Sciences (169). pp. 1-6. ISSN 0264-0414 Item availability may be restricted.

Wright, Craig Michael, Atkins, Stephen and Jones, Bryan (2012) An analysis of elite coaches' engagement with performance analysis services (match, notational analysis and technique analysis). International Journal of Performance Analysis in Sport, 12 (2). pp. 436-451. ISSN 1474-8185 Item not available from this repository.

More publications


Craig has provided research supervisions for several successful undergraduate and postgraduate dissertations.

Specific research interests include:

The use of performance analysis in enhancing the coaching process and intervention planning.
The use of game analysis use match and notational analysis techniques.
The role of support services within high performance sport.
The use of strength and conditioning programmes to support performance.


Module leader for the following:

TL4107 Analysis for Elite Coaching Practice.
TL4108 Coaching Philosophy to Practice.
TL4107: The Coaching Process.
TL4108: Coach from Philosophy to Practice
TL4109: Analysis of Coaching Performance
TL3147: Performance Analysis for High Performance Sport
TL2026: Performance Analysis for Sport

Craig also teachers / contributes to the following modules:

TL3144: Coaching Performance and Development.
TL3145: Elite Coaching Practice.

External Activities

Coach educator for Sports Coach UK and Lancashire Sport to deliver:
Safeguarding and Protecting Children.
Equity in Your Coaching.
Deliver and assess CYQ Level 2 Gym Instructor and Level 3 Personal training qualifications for external training providers.
Play and coach Basketball for Preston Pride Basketball Club.