Clint Godfrey

Senior Lecturer/Course Leader Sports Business Management/Marketing

School of Sport and Health Sciences

Greenbank Building, GR144

+44 (0) 1772 89 5899

Clint has been employed at UCLan as a Senior Lecturer since August 2007. He is the Course Leader for three postgraduate programmes at UCLan (MSc Sports Business Management, MSc Sports Business Marketing and the MRes Sport Leadership and Professional Development degree). He teaches across a range of undergraduate and postgraduate degree programmes within the school. He holds a BA (Hons) in Leisure Studies and Business Management from the University of Manchester along with an MA in Sport Management from UCLan. Clint is due to complete his Professional Doctorate in Education in December 2017.

Full Profile

Clint joined the University after working in the sports industry for ten years. Clint's first taste of working in sport was experienced as a Soccer Coach in the USA for a company called British Challenger and as a Community Sports Coach at Tameside Metropolitan Council. Clint worked in a range of schools and community sites delivering a wide range of sports. Following this Clint was employed by Preston City Council as a Senior Sports Development Officer and then as a Sports Development Manager at Chorley Borough Council. As part of these roles he has successfully obtained approximately £250,000 of funding from external agencies for the development of sport within local communities. He is particularly proud of playing an instrumental role in the establishment of the Chorley Wildcats, a multi-sports club for children and young people with a disability and their families.

After gaining a wide range of experience Clint was appointed as a National Development Manager for Sport England (2004-2007). This involved working with various National Governing Bodies for Sport (NGBs) at a national level and supporting the completion of their development strategies across England. Clint was also responsible for the North West region’s portfolio of capital projects for the Community Club Development Programme. This was a £100million partnership investment programme between the Department for Culture, Media and Sport, Sport England, 19 NGBs and community sports organisations.

Clint has worked on a number of international sports development and coaching programmes in France, South Africa, USA, the United Arab Emirates and Zambia. Here Clint has delivered a range of professional development workshops for sports coaches and administrators. Additionally, he has helped support the development of monitoring and evaluation frameworks within sport for development organisations.

In addition to these roles Clint has served as trustee and Chairperson for a North West based charity that supports families that are coming to terms with a significant bereavement. This was an extremely challenging and personal role for him and the skills and experiences that he gained from working in the sports industry inevitably helped with this undertaking.

Clint has a strong entrepreneurial mindset and believes that this is essential when attempting to enthuse people to either take up, participate or excel in sport. He has been responsible for leading and supporting a wide range of new development initiatives and believes he has been fortunate to work with some amazing people. He has recently established his own community sports development enterprise which provides support to emerging entrepreneurs.

Clint completed the Postgraduate Certificate in Teaching and Learning in Higher Education at the University of Central Lancashire in 2010 and is now a Fellow of the Higher Education Academy. He also obtained the SEDA Professional Development Award. Due to his commitment towards teaching and learning Clint was invited to be a member of the University of Central Lancashire peer assessment team, undertaking peer observations of colleagues across the university who are currently completing the Postgraduate Certificate in Teaching and Learning in Higher Education.


Buraimo, B., Godfrey, C., Ibbetson, A., Minten, S. & Trimble, l. (2009) A Coaching Review: North West, Sport England, UK.

Godfrey, C. (2010) 'Examining the effectiveness of sport for development programmes for young people' paper presented at Reflecting on Children, Youth and Leisure Seminar, Leisure Studies Association & UCLan, 14 Apr 2010.

Godfrey, C. (2010) ‘Sport for Development Coaches: Evaluating Impact’ paper presented at Diversity and Equality in Leisure, Sport and Tourism Conference, Leeds Metropolitan University, July 2010.

Godfrey, C. (2011) ‘Evaluating International Youth Sport for Development Programmes: Reality or Impossibility?’, in R. Jeanes and J. Magee (eds) Children, Youth and Leisure, Leisure Studies Association, Eastbourne, LSA Publication No. 113, pp.143-154.

Godfrey, C (2013) ‘Reflexivity in a Professional Doctorate’ paper presented at HEA Social Sciences annual conference - Teaching research methods: Developing a pedagogical culture in the Social Sciences, Liverpool, June 2013.

Godfrey, C (2013) ‘An investigation into attitudes towards learning in professional football’ paper at Sharing Practice annual conference – Innovation, Research and Partnerships to enhance learning, University of Central Lancashire, July 2013.

Trimble, L., Buraimo, B., Godfrey, C., Grecic, D. & Minten, S. (2010) Sport in the UK. Exeter, Learning Matters/Sage Publications.

Research Activities

Clint's research interests are diverse and bridge across a range of disciplines. At present his doctoral thesis is focussed upon investigating attitudes towards learning in premier league football clubs. Previously he has held an interest in international sport for development, specifically focussing on work being undertaken in Cape Town, South Africa. Clint has conducted applied research and contributed towards developing sports policy and practice, along with publishing and presenting in academic text books and journals.

Research Projects

Clint works with a range of UK based and international sports organisations. Students support this ongoing work through a number of projects related to modules on UCLan undergraduate and postgraduate programmes and through an annual internship programme that he has developed with colleagues. Students are currently working in Africa and the UAE on such projects.

Teaching Activities

Clint is Course Leader for the MSc Sports Business Management, MSc Sports Business Marketing and MRes Sport Leadership and Professional Development programmes. He is also Module Leader for a range of modules including:

  • Funding and Marketing for Sport and Enterprise (2nd year undergraduate)
  • Sports Development in Action (2nd year undergraduate)
  • Community Sports Development (3rd year undergraduate)
  • Sports Business and Strategic Thinking (Masters)
  • Strategic Sports Leader (Masters)
  • Research Methods in Sport (Masters)

In addition to these modules Clint teaches on the following modules:

  • Sports Finance and Economics (Masters)
  • Sport Operations and Law (Masters)
  • Dissertation for Sport (Masters)


Clint is a Fellow of the Higher Education Academy and has also obtained the SEDA Professional Development Award.

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