Andrew Ireland

Dr. Andrew Ireland

Pro Vice-Chancellor (Digital & Creative Industries)

Adelphi Building, AB223

+44 (0) 1772 89 2503

Subject Areas: Journalism, Photography, Creative and Cultural Industries, Film and Media, Film and TV Screenwriting, Film Production, Game Design and Development, Media, Media Technology, Web and Multimedia

Dr Andrew Ireland is the Pro Vice-Chancellor (Digital & Creative Industries). Since graduating from Bournemouth University in 1996, he worked in the broadcast and corporate sectors as producer, director and VT editor. Between 1999 and 2013, Andrew worked in the Bournemouth Media School developing an academic career and he completed a practice-based PhD in 2012. His research interests include broadcast historiography and re-enactment techniques. In 2013, he relocated to Preston to become the Dean of the School of Journalism and Media. Within the year, he was promoted to Executive Dean as the University restructured into five faculties.

Full Profile

In 1996, after graduating from Bournemouth University with a degree in Media Production, Andrew was appointed as an Assistant Producer for Meridian Television's "Summer Breakout" where he wrote, directed and produced live studio-based sketches for children. He then became Production Manager for video production company "Red Balloon", directing, producing and editing a range of corporate video productions. Between 1997 and 1999 he was a Post Production editor working for ITV, editing a range of programmes for broadcast on ITV, the BBC and Sky.

In 1999 he joined Bournemouth University, initially as an Editor and Director working for the University’s in-house commercial production company. Between 2000 and 2013 Andrew worked in the Media School at Bournemouth University, initially as a project leader coordinating the four-year FDTL phase 3 HEFCE project GWAMP (Group Work and Assessment in Media Practice). Following this project Andrew progressed from Lecturer to Senior Lecturer, Subject Leader for Television, and then Associate Dean. He developed and led programmes such as BA (Hons) Television Production, MA Post Production Editing and Directing for Digital Film and Television.

Andrew continued to develop television and film production practice while simultaneously developing an academic career, undertaking directing and editing work as professional practice, enterprise income-generation, and freelance. Clients include Subway, McDonald’s, and The Army Royal Core of Signals. A music video for The Cheeky Girls, and an adaptation of the Hans Christian fairy story “The Travelling Companion.”

In 2004 Andrew was awarded a National Teaching Fellowship by the Higher Education Academy.

In 2008 as the Associate Dean (Undergraduate) for the Media School, Andrew was responsible for overseeing learning and teaching strategies across the undergraduate programme portfolio, including, as a particular body of work, partner college strategy and delivery. In the same year Andrew provided consultancy for Creative Skillset concerning the development of Foundation Degree Apprenticeships.

In 2009 – 2010 Andrew provided consultancy for CIDA University in Johannesburg, South Africa as part of a project funded by the British Council. The consultancy included developing a framework of degree programmes in television, radio, and interactive media, a breakdown of the resources required, a staffing strategy, an assessment strategy, and an implementation / purchasing strategy.

In 2010 the role changed to envelope Student Experience for the School. In this role he led and developed strategies for improving the student experience both within the School and also across the university, liaising with Schools and professional services as required. He became the Chair of the Student Voice Committee for the University, leading and developing core student voice and feedback initiatives such as the National Student Survey (NSS) on behalf of the University Executive Team.

In 2011 Andrew became the Associate Dean for the Media Production academic group, leading on and developing strategy for the group, growing its programme portfolio and managing a multi-million pound budget, resources and staff.

In 2012 Andrew completed a practice-based PhD entitled “Conditions of Time and Space: A Re-enactment Experiment with the British TV Series Doctor Who.”

In 2013 Andrew was appointed to the position of Dean of the School of Journalism and Media at the University of Central Lancashire.

The University restructured into five academic colleges in 2014 and Andrew was promoted to the title of Executive Dean. He is now responsible for the development of the Faculty of Culture and the Creative Industries, comprising four newly constituted academic schools, approximately 6500 students and over 350 staff.



Ireland, A., ed., 2010. Illuminating Torchwood: Essays on Narrative, Character and Sexuality in the BBC Series. Jefferson, NC, USA: McFarland Press.

Ireland, A., 2010. Playing to the Crowd: Torchwood knows we’re watching. In: Ireland, A., ed. Illuminating Torchwood: Essays on Narrative, Character and Sexuality in the BBC Series. Jefferson, NC, USA: McFarland Press, pp. 11-21.

Ireland, A. and Moon, J. A., 2009. Making Groups Work: improving group work for media students through the principles of academic assertiveness. Poole, England: Centre for Excellence in Media Practice, Bournemouth University.


National Teaching Fellow 2004
Popular Culture Association
The Editorial Board, Media Education Research Journal (MERJ)


PhD. Practice-based, Bournemouth University, 2012

PG-Cert. Professional Development, Bournemouth University, 2000

BA (Hons). Media Production, Bournemouth University, 1996


Ireland, A., 2013. Studio-bound – what does this mean in practice? A re-enactment experiment with the British TV Series Doctor Who. In: Spaces of Television International Conference. 18-20 September 2013, Reading, UK.

Ireland, A., 2013. Conditions of Time and Space. In: MECCSA 2013 – Spaces and Places of Culture. 9-12 January 2013. Ulster, UK.

Ireland, A., 2012. Students Should Fail: Star Trek’s Kobayashi Maru as a Tool for Learning in Higher Education. In: PCA / ACA The National Popular Culture / American Culture Associations Conference. 11-14 April 2012, Boson, MA, USA.

Ireland, A., 2010. The Evolution of Television Drama Performance Space. In: PCA / ACA The National Popular Culture / American Culture Associations Conference. 31 March-3 April 2010, St Louis, MO, USA.

Ireland, A., 2008. “Assessing Group Work in Media Practice”. Media Education Summit, Bournemouth University, UK.

Ireland, A., 2008. “This Planet Has Four Walls: How Early Doctor Who Narrative Was Influenced by Techniques and Technology to Overcome the Confines of Studio Recording”. PCA / ACA Conference, San Francisco, USA.

Ireland, A., & BERGER, B., 2007. “Changing Tracks without Derailing: The Problems Associated with Regenerating the Doctor”. PCA / ACA Conference, Boston, USA.

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