Dr. Adrian Wright

Lecturer in Marketing and Public Relations

Lancashire School of Business and Enterprise

Greenbank Building, GR323

+44 (0) 1772 89 4721

Adrian Wright's academic background and research interests are drawn from a number of disciplines. He has a first degree from Manchester Metropolitan University in Hospitality Management, a Master’s degree from Manchester Business School in Corporate Communications and Reputation Management and a PhD in Business and Management from Manchester Business school. Adrian has taught on a range of undergraduate and postgraduate courses teaching public relations, marketing and management.

Research Activities

Broadly, Adrian’s research interests include work and employment in the creative industries and new work arrangements in the new economy. He completed his PhD in 2016 where he investigated enterprise and entrepreneurialism in the digital games sector. Adrian is a member of the Institute for Research into Organisations, Work and Employment.


  • PhD in Business and Management, Alliance Manchester Business School, University of Manchester (2016)
  • M.Sc.,Corporate Communication and Reputation Management (Manchester Business School) (2007)
  • B.A., Hospitality and Licensed Retail Management (Manchester Metropolitan University) (2005)
  • Member of ECREA (European Communication Research and Education Association)

Journal Articles

Wright, A. (2015), It's all about games: enterprise and entrepreneurialism in digital games. New Technology, Work and Employment, 30: 32–46.

Conference Papers

Wright, A (2013). Entrepreneurialism in Digital Games. Paper presented to International Labour Process Conference. Rutgers, The State University of New Jersey

Wright, A (2012). Examining the Labour Process in the Cultural Industries and Digital Gaming, Paper presented to International Labour Process Conference, University of Stockholm

Wright, A (2012). Working with a Market Philosophy. Paper presented to Fairness at work conference, University of Manchester

Wright, A. (2011). From Cultural to Creative: Understanding Digital Games. Paper presented to CRESC conference “Moral Economies of Creative Labour”. University of Leeds