Helen O'Donnell

Lecturer in Sport Business Management

School of Sport and Health Sciences

Greenbank Building, GR143

+44 (0) 1772 89 4915


Subject Areas: Business and Management

Helen is module lead on undergraduate and foundation entry programmes and specifically, on the Sport Business Management programme.  She also works on the Sports Coaching courses delivered through the School. 

Full Profile

Helen worked at UCLan for several years before joining full-time in 2017.  She has contributed to courses in the Schools of Sport and Wellbeing, Health Sciences and Psychology.  As well as working at other Higher Education Institutions, Helen has worked in Public, Private and Third Sector Organisations.  

  • M.Sc. Organisational Psychology, Manchester Business School, 2008
  • M.Sc.  Sport & Exercise Psychology, University of Central Lancashire, 2007
  • Post Graduate Certificate in Education, Leeds Metropolitan University, 1996
  • B.A. (Hons) Psychology, The University of Sheffield, 1991

Teaching activities and responsibilities 

Lecturer in Sport Business Management – teaching on modules including Professional Work Environments, Principles and Practices of Sport Business Management, Research and Sports Business and Contemporary Issues in Sport Business Management.  Lecturer in Sports Coaching – teaching on modules including PADAR and Coaching Process for Specific Populations.


Burnes, B. & O’Donnell, H. (2011). What can business leaders learn from sport? Sport, Business and Management, An International Journal 1(1), 12-27