Since 2007, Todmorden in West Yorkshire has been the focal point of Incredible Edible (IE), the pioneering social movement which uses local food to enrich communities. Through creating edible landscapes, passing on skills and supporting local food businesses, the IE model is widely perceived to have played a key role in transforming the town both through economic uplift and by improving everyday living environments. Its success has also stimulated the establishment of over 100 other IE groups across the UK and overseas. This has been achieved not with the help of existing democratic or private structures, but by volunteers living within the town.
In 2016, Manchester Metropolitan University and the University of Central Lancashire were commissioned by Incredible Edible Ltd to undertake research to understand the effectiveness of the IE model, as developed and applied in Todmorden, which is based around a conceptual metaphor of three spinning plates – community, business and learning.
This research project, undertaken within the auspices of the Sustainable Food North West Research Collaboration (SusFoodNW), had the following aims:
The study took a mixed-methods approach, including: Literature Review; Theory of Change Stakeholder Workshop and Refinement; Community Survey; Volunteer Survey; Semi-Structured One-to-One Interviews and Focus Groups; and Social Return on Investment (SROI) Analysis.
Dr Adrian Morley [Manchester Metropolitan University]
Prof. Mark Dooris
Ashden Trust, £20,000; NISA making a Difference Locally Fund, £20,000