03 October 2014
Broadhurst Optometrist taps into student talent
A University of Central Lancashire (UCLan) fashion student has seen her creativity displayed on Preston’s high street after she won a competition to develop an advertising campaign for local business Broadhurst Optometrist.
Beth Tinker, a 21-year-old third year fashion promotion student, has designed a poster, leaflets and developed a social media campaign for the company designed to get more students through the door.
Her ‘Take Note’ campaign is specifically targeted at new students and offers a discount and a chance to win a pair of Ray Bans sunglasses through the social media platform Instagram. Beth has designed her poster and completed all of the artwork and photography herself.
Beth, who is currently on a fashion marketing placement with a Preston based company, commented:
“It’s a great feeling to walk past the shop and see my own design in the window. I was shocked when my work was selected as the winner and I’ve really enjoyed the project as it’s taught me a lot of how the process works in industry."
. I wanted to communicate the excitement, fun and hectic feel of freshers’ week through my design so I hope I’ve achieved this.”
It’s the first time that Broadhurst Optometrist, which has branches in Preston and Lytham, has worked with UCLan after the company approached the University looking to tap into student talent and decided to set a design brief.
Optical advisor Lesley Hacking said: “Our business places a strong emphasis on fashion so collaborating with UCLan’s fashion department seemed ideal. I was truly amazed at the results of the competition as the quality of every entrant’s work was of industry standard.
“From the first moment of Beth’s pitch I was captivated by the concept and the images were gorgeous. We have complemented her work by surrounding the poster with funky frames to reflect current trends."
Beth’s display will remain in Broadhurst’s shop window until Friday 17 October.
Lynsey Arguello, Broadhurst’s business development manager, said: “The venture has certainly proved to be fruitful for us and the professionalism of Beth, and the other students who entered the competition, was very impressive. I hope this is just the first of many collaborative projects with UCLan.”