22 June 2015
Competition inspires Uzma to suggest colourful regeneration
A Preston student has come up with a colourful idea to breathe new life into the city’s iconic market through a series of quirky pattern designs.
University of Central Lancashire (UCLan) graphic design student Uzma Padia thought of Preston Market immediately when asked by an industry competition to reimagine her home town through the language of colour.
The 22-year-old has come up with a simple but effective way to rebrand each section of the market including fashion, jewellery and technology, alongside the many divisions of food and drink, through brightly coloured pattern prints that would represent each area for easy distinction.
“The market lies at the heart of the city centre and yet it looks tired and outdated. Through my designs I wanted to give it a much needed face lift."
Uzma has taken these eye-catching designs and created banners that would hang inside the market as well as bags, badges and even umbrellas all carrying the patterns to give Preston Market a distinct and fresh new identity.
The former Fulwood High School and Cardinal Newman College pupil commented: “The market lies at the heart of the city centre and yet it looks tired and outdated. Through my designs I wanted to give it a much needed face lift and suggest ideas and designs that would make it enticing and colourful with branded products that customers could take away to reinforce this new look.
“The indoor market would hold all the food and drink related stalls with dining and socialising areas and product related stalls, such as fashion and technology, would be located outdoors beneath the canopy.”
Uzma also wanted to reflect Preston’s textile industry heritage through her designs and says each print inspired the next one with the eventual goal of “creating a tapestry of colour.”
The designer plans to complete a Masters in Surface Pattern Design at UCLan before working as a freelance surface pattern designer and illustrator.