Angie wins New Fashion Media Award
A student from the University of Central Lancashire (UCLan) is one of the first winners of this year’s Graduate Fashion Week after landing a prize for her use of digital media.
Fashion and brand promotion with photography student Chie-Ling Angie Shek beat off competition from nine other shortlisted students drawn from 60 UK universities to win the New Fashion Media Award. Angie won for her interactive app ‘Checkpoint’ and was described as having “innovative 360 digital thinking to create a localised app with globalised potential.”
It is a voucher and shopping assistant app powered by SimCity that connects the customers’ reality shopping experience with a digital element to make it more enjoyable. The main objective of the app is to persuade customers to go in stores and steer away from online shopping.
"I was just happy to be shortlisted as I was up against great student work from other universities. I’ve put so much work into my final year and now I feel like it’s been rewarded."
The 21-year-old said: “I am amazed and so pleased to have won this award. I was just happy to be shortlisted as I was up against great student work from other universities. I’ve put so much work into my final year and now I feel like it’s been rewarded.”
The award, judged by freelance journalist Jessica Bumpus, Camilla Morton from Lawrence King Publishers and Chimere Cisse from Burberry, celebrates the role digital media plays in fashion promotion as new media constantly evolves.
The winner was announced by influencer and InStyle.co.uk Fashion Director Josh Newis-Smith who commented: “We have the best talent in the UK due to the great university system for fashion across the board, from design, styling, swimwear, lingerie to new media and marketing. It offers something for everyone. In its 26th year, Graduate Fashion Week is bigger and better than ever. It is now receiving international attention and people come from all over the world to discover new talent. That’s why I believe we should celebrate it and that’s why I'm here to support it.”