22 October 2015
UCLan event wins Northern Marketing Award
The University of Central Lancashire (UCLan) has won a second award for its flagship Lancashire Science Festival.
It was handed the prize for the Best Corporate Social Responsibility (CSR) Campaign at the Northern Marketing Awards for the marketing, promotion and social impact of the annual festival which this year drew in more than 11,000 visitors over three days.
UCLan beat off competition from two PR agencies to win the category with judges describing it as a “well-targeted campaign with excellent results.” They added: “It had a wide CSR impact and demonstrated a dedication to community engagement and widening participation. An interactive, focused and engaging campaign, with a good sense of pride behind it. A clear winner in this category."
"The team is overjoyed to win this second award for the festival which is built around community engagement and attracts visitors from all over the North West."
The Lancashire Science Festival began in 2012 and has consistently grown over the last few years to become a popular regional event. It remains free and interactive; bringing science and technology to life for the many schools and families that return year on year to discover the limitless possibilities of science exploration and its real-world applications.
It is the second award the University has won for the festival after winning the Best Community or Business Engagement Campaign prize at the Heist Awards for Education Marketing in July.
Dr Jo Heaton-Marriott, Director of the Lancashire Science Festival, said: “The team is overjoyed to win this second award for the festival which is built around community engagement and attracts visitors from all over the North West. It does a fantastic job of breaking down the barriers to science and technology and presents so many opportunities to get hands-on with science and explore new ideas in a fun and interactive way.”
"The Lancashire Science Festival is a shining example of the University’s commitment to widening participation, unlocking potential and inspiring the next generation."
The popularity of the Lancashire Science Festival has increased each year with the number of visitors in 2015 up by 60% on the first event three years ago. This year, around 53 schools visited the event over two days with the schools’ programme being booked up within 48 hours of going live online.
Joel Arber, Director of Marketing at UCLan, commented: “The Lancashire Science Festival is a shining example of the University’s commitment to widening participation, unlocking potential and inspiring the next generation. One of the reasons the event works so well is that it appeals to a very wide audience and successfully engages with the entire UCLan community with genuine buy-in and passion from staff and students.”
The Northern Marketing Awards, now in their third year, celebrate the excellence, creativity and achievements of the marketing industry in the North and attracts private and public companies and not-for-profit sector bodies. The awards ceremony took place at the Hilton Hotel in Manchester on Wednesday 21 October.