23 January 2013
Britain’s biggest regional newspaper, Wolverhampton’s Express & Star, will be lifting the lid on its responsive design website project at a meeting of digital editors next month.
Publisher Midland News Association (MNA) relaunched its website in September with a responsive design that automatically resizes the layout according to the size of each user’s screen, including PCs, tablets and mobile devices.
Users get the same experience no matter which platform they choose to access content and offered the same advertisements.
MNA Digital Development Manager Mark Cadman and Electronic Editor Abigail Edge will give an insight into the nine-month project to relaunch their website and report back on how their efforts have paid off at the next meeting of the Digital Editors' Network in Preston on 21 February.
International perspectives will come from speakers from Israel, Sweden and the US from where Seattle Times Managing Editor for Digital Erik Ulkin will be joining us to discuss the lessons learned from its responsive-design election app.
“Time-poor digital editors are increasingly considering an approach to web design that intends to provide an optimal viewing experience across a wide range of devices”
The Digital Editors' Network, which brings together digital media innovators and academics at the University of Central Lancashire (UCLan), will also be looking at the wider issues around responsive design such as the implications in the newsroom, user response and the commercial perspective.
Organiser François Nel, Director of the Journalism Leaders Programme and the MADE (Media And Digital Enterprise) Project at UCLan, said: “There’s a lot of talk about responsive web design lately.
“And it’s not difficult to see why. With the mantra of gather-once-publish-many ringing in their ears, time-poor digital editors are increasingly considering an approach to web design that intends to provide an optimal viewing experience across a wide range of devices from desktop computer monitors to mobile phones.
“But what is conceptually straightforward is seldom just that in practice so we have lined up two case studies and a panel of experts to look at all the issues involved.”
“What is conceptually straightforward is seldom just that in practice”
A panel discussion will also include:
• Aidan McGrath, of Aetopia, who will be talking about managing and monetising so-called "digital assets" (images, video, and pdf's etc.).
• Carl Savage, of Mobiletech, will be giving a Scandinavian perspective of responsive design.
• Grig Davidovitz, CEO of Tel Aviv-based RGB Media, will talk about journalistic responsive design.
• Paul Egglestone, Digital Coordinator at UCLan's School of Journalism & Digital Media, will be demonstrating the award-winning interactive newsprint project.
• Rick Waghon, CEO of the UK startup Addiply, which recently picked up investment from Japan, will outline the opportunities for mobile app developers to make their designs more responsive to in app advertising.
The Digital Editors' Network programme takes place in the Media Factory at UCLan in Preston on 21 February from 12.45pm until 5.00pm, followed by a networking reception until 6.30pm.