Digital Marketing Apprentice

•  Work closely with the Marketing Manager and wider sales team providing a range of tasks to support the business growth.
• Support with the development and implementation of digital marketing campaigns across multiple digital platforms (Linked In, Facebook, Twitter, Email Marketing and PPC)
• Monitor the performance of campaigns and make recommendations for future improvements
• Research and produce relevant, engaging and SEO-focused content for all platforms
• Upload content and relevant imagery to the global website.
• Analyse and track website performance using Google Analytics and Google Search
• Conduct Keyword and competitor analysis research
• Support with event management including the creation of marketing materials (pull up banners, brochures, advertisements) and online promotions
• Provide a range of administrative support services including:
• Telephone support
• Diary management
• Update of internal platforms (Global intranet, CMAP, QMS System)
• General office duties

To have:

• A good understanding of basic marketing principles
• Awareness of the principles of the following specialist areas: search marketing, search engine optimisation, email marketing, web analytics and metrics.
• Good IT knowledge with the ability to use MS office products including Microsoft Excel and Word to produce documentation
• Ability to build relationships and rapport with colleagues, clients and suppliers
• A commitment to self-development
• Be adaptable in approach and behaviour, and respond positively to change
• A good team player who builds positive relationships across the business/clients and suppliers