International Festivals and Event Management MSc

International Festivals and Event Management MSc

Lancashire School of Business and Enterprise


Post- graduate





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Course Enquiries
University of Central Lancashire
Preston, PR1 2HE, UK.

Tel: +44 (0)1772 892400

  • Duration:

    Full-time: One year, Part-time: Two years

  • Level:


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  • Delivery:

    Campus, Full-time and Part-time

  • Campus:


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Why study this programme?

MSc International Festivals and Event Management provides a high quality vocational, personal and intellectually challenging education for those wishing to enhance their knowledge skills in festival and event management in a global setting. This is the perfect postgraduate degree for those who aspire to a career in the area of management across a range of global festivals and events. The growing size and dominance of festivals and events around the world means that companies and organisations are continually seeking individuals with the knowledge and capabilities of managing various aspects of this fast growing and dynamic industry. Emphasis throughout International Festivals and Event Management is therefore placed on developing a range of professional, managerial and transferable skills that are aligned with an extensive knowledge of management disciplines applicable to tourism today. 

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Entry Requirements

Students require a good honours degree (or equivalent) in a subject related to tourism, business or service sector management. It would normally be expected that this degree be awarded at the level of lower second class or above. Other graduates who can demonstrate a commitment to the study of festivals or event management or who have significant experience in the service sector industry will also be considered for entry.

Programme at a Glance

This is an 11 month course comprising three parts. The first two parts include the taught element and the final part consists of a research element leading to writing a Dissertation or a Management Consultancy Project. The taught element focuses on key aspects of festivals and event management. For full-time students, the taught element is normally completed over a nine month period, starting in September. Part-time students will normally attend on a one-day-a-week basis and complete the taught element in two to three years.

Six modules

  • Principles and Practice of Tourism, Hospitality and Events
  • Management Development in T, H & E
  • Managing Quality Service
  • Research Methodology: Theory and Practice
  • Event Management
  • Festivals, Arts, Cultural and Heritage Events

MSc - Nine modules

  • Dissertation or Management Consultancy Project

Further Information

Programme Aims

  • Develop your ability to critically assess knowledge and understanding of business and management theory within the context of the academic study of festivals and events and improve business and management practices within the festivals and event management industry
  • Prepare and develop you for a career in festivals and event management or a related occupation by developing professional and transferable skills
  • Extend your critical understanding of the theoretical issues underpinning the study of festivals, events and related areas
  • Develop your critical awareness of management issues related to the festivals and events sector and the ability to undertake independent academic research
  • Develop your ability to undertake independent, critical and substantive research and investigation within the area of festivals and event management

Students who complete the taught element of the programme, in part or in its entirety, may graduate with either a Postgraduate Certificate or Diploma in International Festivals and Event Management. Students wishing to complete the MSc in International Festivals and Event Management must complete the research element, which comprises of a Dissertation or a Management Consultancy Project. Full-time students will normally complete this in the three months that follow the taught element, whilst part-time students complete this during the course of an academic session.

Work experience opportunities are available for students during non-teaching time within a range of different roles in the service sector management industry. Students are expected to secure their own work experience with a suitable employer with the support and guidance of the School.

We are committed to delivering academic learning of the highest quality, helping you to stretch your mind and fulfil your university ambitions. Please take a look at our staff profiles for more information: Carley Sutton, Professor Richard Sharpley, Dorota Ujma, David Jarratt, Sean Gammon, Paul Fallon, Jo Guiver, Jane Shaw, Daniel Wright and Amanda Payne.

KNOWLEDGE AND UNDERSTANDING Gain an extensive range of knowledge and understanding of the subject of festivals and events and be able to evaluate contemporary issues in festivals and events and related areas. Critically assess the importance of both theory and practice for effective festivals and event management in a global business environment. Write critically, and at length, on a specific topic related to festivals and events.

Teaching and Learning Methods  - Knowledge is acquired through a combination of lectures, seminars, workshops, presentations, simulation exercises, research posters and guest speakers. Directed reading and self-study will enhance both knowledge and understanding.

THINKING SKILLS Critically evaluate the theoretical aspects of festivals and event management and develop a critical appreciation of the varying cultural contexts in which management and public sector policy decisions are made within the festival and events industries. Apply research skills and analysis and display mastery of a specialised area of knowledge within hospitality and/ or events through an independent research study. 

Teaching and Learning Methods - Students are encouraged to question and present alternative approaches to different management concepts within festival and event management. In particular students are expected to be able to contextualise management practice within a range of appropriate concepts and theories.

SUBJECT-SPECIFIC SKILLS Be able to exercise judgement as to the appropriateness and potential value of concepts, models, paradigms and ideologies to the understanding and management of organisations in the area of festivals, events and related sectors. Appraise a range of strategies for the determination, implementation and control of business policies, structures and plans at a strategic level in festivals and events and be able to offer and apply rationally-constructed solutions.

Teaching and Learning Methods - Individual modules involve students developing and utilising one or more of these skills in preparing material for seminars, participating in activities and preparing assignments. Some modules have an emphasis on the political, sociological and philosophical aspects of the subject, whilst the major emphasis is on the management and practical application of festivals and events in a global context 

OTHER SKILLS RELEVANT TO EMPLOYABILITY AND PERSONAL DEVELOPMENT Appraise personal and career development needs through self reflection, action planning and implementation. Appreciate the importance of management development. 

Teaching and Learning Methods - This will be part of an on-going process on the postgraduate modules but will be developed specifically through the Management Development module that will be taught in a two hour workshop session.

How to Apply

Our Postgraduate section has more information around applying including visiting UCLan and the support available.

If you want to continue and apply now, you can apply for many of the postgraduate UCLan courses using our Online Application System.

For other postgraduate courses you can apply directly to UCLan by downloading a Postgraduate Application Form (.pdf 190KB) please also see our Postgraduate Application Guidance Notes (.pdf 158KB).


For detailed information about studying this course at UCLan, please see the course handbook for your year of entry:

For information on possible changes to course information, see our Important Information.


Apply now or see further information about postgraduate study and research. International students should visit our international pages.

Contact Us

Tel: +44 (0)1772 892400


Fees 2020/21

Full-time: £6,900 per year (UK/EU)
Part-time: £765 per 20 credits (UK/EU)

Further information:

For 2019/20 fees please refer to our fees page.

UK Government Postgraduate Loans Scheme

If you're thinking of studying a master's or doctoral degree you could be eligible for a loan from the Government to help you study.

For additional help with financing your studies, UCLan offers a range of Postgraduate scholarships, studentships, bursaries and the Alumni loyalty discount.

View further information

Industry Links

We have great links with a range of varied employers across the service sector, both within the UK and overseas. The School enjoys all the benefits of cross industry participation and employability support and guidance for students. In addition to this, we remain affiliated to the Association of Tourism in Higher Education – a tourism led body that both informs the curriculum and future developments across tourism education today.

Learning Environment and Assessment

Students will find the teaching and learning environment worthwhile and challenging. The learning environment is organised to ensure that key concepts, theories, and where appropriate, practices relevant to management across the events industry form a central role in teaching and learning. Throughout the programme students will engage in a range of learning activities including lectures, seminars, tourism management-related projects, presentations, group work and many more. Each learning activity is designed to ensure that the teaching and learning is optimised in a real and practical way.

Assessment includes reports, essays, presentations, seminar papers and for those completing the Master of Science Programme, a Dissertation or a Management Consultancy Project. All of these are designed to relate to current momentum and challenge of the Festivals and Events Industry.

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