Full-time: One year, Part-time: No set length
MSc Marketing Management is specifically designed for those with little, if any, work experience since graduation, and who are seeking to engage in postgraduate study prior to commencing a professional or managerial career in the field of marketing management.
The course aims to provide a rigorous postgraduate business and management education leading to the award of a Master’s degree, and hopefully to a successful career. Over an intensive 12 month period, this challenging course will develop your ability to operate effectively in a demanding business environment. It will give you an edge in the increasingly competitive graduate-level job market and will go a long way to setting you on the right road to a successful business career.
A recognised university undergraduate honours degree, with at least a Lower Second Class classification, or a professional qualification deemed to be equivalent.
Semester 1 and Semester 2
During semesters two and three (between May and August), you have the opportunity to complete a Masters dissertation
Find out more about Postgraduate courses at our Postgraduate Advice Event on 15 May 2018
Throughout the course you will develop your critical evaluation skills, be involved in problem solving activities through active learning methods, and develop interpersonal and technical skills appropriate to the professional status of a marketing manager.
This intensive 12-month programme offers you a range of key benefits, each of which will contribute to your development into an effective professional or manager working in a Marketing Management context:
You can apply for many of the postgraduate UCLan courses using our Online Application System.
Full-time: £6,500 per year (UK/EU)
Part-time: £3,250 per year for first 2 years (UK/EU)
Tuition Fees are per year unless otherwise stated.
For 2017/18 fees please refer to our fees page.
Details of the UK Government postgraduate loan scheme for students commencing a Masters Postgraduate programme for the 2017/18 academic year.
The programme reflects the University’s commitment to Active Education and involves you in a challenging and participative range of learning processes right from day one. With a busy induction week involving you in meeting with the staff team and your fellow students, exploring the learning resources available to you in the University and engaging in social activities, the Programme expects you to discuss and debate the key issues, both in marketing and in the broader world of business.
There will be many opportunities to examine what is actually happening in the business world around you as you progress through the programme. Where possible we work on real business problems, around which your assignments may be built.
Whilst each module has its own particular flavour and approach, all modules within the programme operate within a number of general principles. Namely, each will use an approach designed to support and sustain the acquisition, analysis and consideration of Marketing Management concepts and theories through lectures and seminars; the application of such concepts and theories to personal and organisational settings through case studies and projects; the analysis of live issues and problems using up-to-date materials from the media and research studies, and finally, to learn from the experiences of the students on the Programme itself, who will undoubtedly come from a wide range of countries and cultures.
During all semesters, you will also work closely with various staff members to plan and undertake your MSc Dissertation. Probably the major achievement for all Master’s degree graduates, it represents a unique opportunity to study a subject or issue related to marketing management in great depth, and one that is really relevant and of interest to you and hopefully your future career. Many students gain valuable contacts with businesses through their dissertation and even the occasional job offer!
Within each module the assessment methods are designed to contribute to your continuing development - giving feedback on a regular basis, identifying opportunities for improvement, and providing periodic evaluations of progress.