Marketing Management MSc

Marketing Management MSc

Lancashire School of Business and Enterprise


Post- graduate





Contact UCLan

Course Enquiries
University of Central Lancashire
Preston, PR1 2HE, UK.

Tel: +44 (0)1772 892400

  • Duration:

    Full-time: One year, Part-time: No set length

  • Level:


  • Mode:


  • Delivery:

    Campus, Full-time and Part-time

  • Campus:


  • Start Date:


  • Award Type:


Why study this programme?

MSc Marketing Management is specifically designed for those with little, if any, work experience since graduation, and who are seeking to engage in postgraduate study prior to commencing a professional or managerial career in the field of marketing management.

The course aims to provide a rigorous postgraduate business and management education leading to the award of a Master’s degree, and hopefully to a successful career. Over an intensive 12 month period, this challenging course will develop your ability to operate effectively in a demanding business environment. It will give you an edge in the increasingly competitive graduate-level job market and will go a long way to setting you on the right road to a successful business career.

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Entry Requirements

A recognised university undergraduate honours degree, with at least a Lower Second Class classification, or a professional qualification deemed to be equivalent.

Programme at a Glance

Semester 1 and Semester 2

  • MK4117 Thinking and Writing for PG Study and  Visual Communications Skills for Digital Marketing
  • MK4010  International  Marketing  Communications: Concepts, Media and Campaign
  • MK4020 Research Methods for Marketing Dissertations
  • MK4026 International Market Screening, Selection and Entry: Industry Research and Academic Perspectives
  • MK4027 Marketing Principles and Applied Strategic Marketing Management
  • MK4028 Digital Marketing

During semesters two and three (between May and August), you have the opportunity to complete a Masters dissertation

  •  MK4992 Marketing Dissertation (CRN )

Further Information

Throughout the course you will develop your critical evaluation skills, be involved in problem solving activities through active learning methods, and develop interpersonal and technical skills appropriate to the professional status of a marketing manager. 

This intensive 12-month programme offers you a range of key benefits, each of which will contribute to your development into an effective professional or manager working in a Marketing Management context:

  • Apply the latest thinking on Marketing Management to the analysis of the key problems being experienced by the world’s major businesses
  • Analyse the contemporary communications mix, new domains of social influence and the role of brands in the worlds of bricks and clicks.
  • Possess a thorough understanding of marketing principles and practice, strategic and international marketing management issues, of importance to marketing practitioners.
  • Possess a thorough understanding of the techniques of evaluating markets, and screening markets against devised criteria for entry.
  • Develop the research and study skills necessary to tackle marketing management problems, issues and learning
  • Undertake your own postgraduate research work into a topic within the field of Marketing Management that has interest and relevance to your future career.

Fee Information

The University offers a number of tuition fee reductions for eligible new Home (UK) and EU postgraduate taught students:

  • UCLan award holders studying a postgraduate taught course full or part-time or a postgraduate research degree (full or part time) may be eligible for a 20% tuition fee discount if paying a standard or higher tuition fee.

​For further details relating to International reductions please follow this link.

For further information on paying by instalments please follow this link.

How to Apply

Our Postgraduate section has more information around applying including visiting UCLan and the support available.

If you want to continue and apply now, you can apply for many of the postgraduate UCLan courses using our Online Application System.

For other postgraduate courses you can apply directly to UCLan by downloading a Postgraduate Application Form (.pdf 190KB) please also see our Postgraduate Application Guidance Notes (.pdf 158KB).


For detailed information about studying this course at UCLan, please see the course handbook for your year of entry:

For information on possible changes to course information, see our Important Information.


Apply now or see further information about postgraduate study and research. International students should visit our international pages.

Contact Us

Tel: +44 (0)1772 892400


Fees 2020/21

Full-time: £6,900 per year (UK/EU)
Part-time: £765 per 20 credits (UK/EU)

Further information:

For 2019/20 fees please refer to our fees page.

UK Government Postgraduate Loans Scheme

If you're thinking of studying a master's or doctoral degree you could be eligible for a loan from the Government to help you study.

For additional help with financing your studies, UCLan offers a range of Postgraduate scholarships, studentships, bursaries and the Alumni loyalty discount.

View further information

Learning Environment and Assessment

The programme reflects the University’s commitment to Active Education and involves you in a challenging and participative range of learning processes right from day one. With a busy induction week involving you in meeting with the staff team and your fellow students, exploring the learning resources available to you in the University and engaging in social activities, the Programme expects you to discuss and debate the key issues, both in marketing and in the broader world of business.

There will be many opportunities to examine what is actually happening in the business world around you as you progress through the programme. Where possible we work on real business problems, around which your assignments may be built.

Whilst each module has its own particular flavour and approach, all modules within the programme operate within a number of general principles. Namely, each will use an approach designed to support and sustain the acquisition, analysis and consideration of Marketing Management concepts and theories through lectures and seminars; the application of such concepts and theories to personal and organisational settings through case studies and projects; the analysis of live issues and problems using up-to-date materials from the media and research studies, and finally, to learn from the experiences of the students on the Programme itself, who will undoubtedly come from a wide range of countries and cultures.

During all semesters, you will also work closely with various staff members to plan and undertake your MSc Dissertation. Probably the major achievement for all Master’s degree graduates, it represents a unique opportunity to study a subject or issue related to marketing management in great depth, and one that is really relevant and of interest to you and hopefully your future career. Many students gain valuable contacts with businesses through their dissertation and even the occasional job offer!

Within each module the assessment methods are designed to contribute to your continuing development - giving feedback on a regular basis, identifying opportunities for improvement, and providing periodic evaluations of progress.