Digital Marketing Communications MSc

Digital Marketing Communications MSc

Lancashire School of Business and Enterprise


Post- graduate




Online Only

Contact UCLan

Course Enquiries
University of Central Lancashire
Preston, PR1 2HE, UK.

Tel: +44 (0)1772 892400

  • Duration:

    Full-time: One year, Part-time: Flexible

  • Level:


  • Mode:


  • Delivery:

    eLearning, Full-time and Part-time

  • Campus:

    Online Only

  • Start Date:


  • Award Type:


Why study this programme?

This course is unique as it is the only online MSc Digital Marketing Communications course delivered at a UK university.

The online delivery of the course provides the opportunity for you to study without being bound to a location.

Digital Marketing is an area that is constantly evolving and growing, there is an industry requirement for well qualified individuals in this field.

Our innovative course aims to provide you with leading-edge knowledge and skills in Digital and Social Media Marketing. This course provides you with both digital and creative skills that can enhance their future career prospects. 

Our course primarily focuses on skills required to take on a specialist role in Digital Marketing in a variety of organisations.

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Entry Requirements

UK honours degree or its international equivalent (at least Lower Second Class)

Or professional qualification deemed to be honours degree (2ii) equivalent

For students where English is not their first language or where their degree has not been studied in the English language, a score of at least 6.5 on IELTS (or equivalent) is required.

Applications from individuals with non-standard qualifications, relevant business work or life experience and who can demonstrate the ability to cope with and benefit from master's-level studies are welcome and these applicants will be interviewed.

If you would like further information, contact the course leader Dr Nadia Rattoo:

Programme at a Glance

Semester 1

  • MK4511 Developing Postgraduate Study and Learning
  • MK4512 Digital Communication
  • MK4513 Social Media Marketing and SEO

Semester 2

  • MK4524 Contemporary Issues in Digital Marketing
  • MK4525 Digital Marketing Planning
  • MK4526 Research Methods for the Digital world

Semester 3

  • MK4593 Dissertation


  • MK4595 Digital Marketing Communications project

Further Information

This intensive 12-month programme offers you a range of key benefits, each of which will contribute to your development into an effective Digital Marketing professional.

The course will allow you to apply the latest Digital and Social Media knowledge and skills to various types of businesses in industry.

This online course is delivered via online lectures/workshops, discussions, videos, online module learning materials accessed through Blackboard. 

Prior to the course starting you will be invited to an online induction event, where you will meet with the staff team and your fellow students, explore the online learning environment and gain an insight into the learning resources available to you at the University.

Highlights of the course
  • First UK University to offer the Online MSc Digital Marketing communications course
  • PG Cert, PG Dip, MSc exit awards
  • Fees are the same for both UK and International students as this is an online course

How to Apply

Our Postgraduate section has more information around applying including visiting UCLan and the support available.

If you want to continue and apply now, you can apply for many of the postgraduate UCLan courses using our Online Application System.

For other postgraduate courses you can apply directly to UCLan by downloading a Postgraduate Application Form (.pdf 190KB) please also see our Postgraduate Application Guidance Notes (.pdf 158KB).


For detailed information about studying this course at UCLan, please see the course handbook for your year of entry:

For information on possible changes to course information, see our Important Information.


Apply now or see further information about postgraduate study and research. International students should visit our international pages.

Contact Us

Tel: +44 (0)1772 892400


Fees 2020/21

Full-time: £6,900 per year (UK/EU)
Part-time: £1,125 per 20 credits (DL) (All Domiciles)

Further information:

For 2019/20 fees please refer to our fees page.

Industry Links

Many staff members still maintain strong connections with the industry and most are members of professional Bodies including the CIM, Market Research Society, The IDM & CIPR.

There are regular guest lecture events and conferences at UCLan. These are either live streamed online or recorded and accessible via the University Video Library server.

Professional Accreditation

Accredited by the Institute of Direct and Digital Marketing (IDM).

Accredited by the Institute of Data and Marketing

Learning Environment and Assessment

The online learning environment is based on an online platform, where you can connect and attend sessions from anywhere in the world.  The online platform is ideal to deliver both lectures and interactive workshops, providing opportunity for you to listen to lectures and engage in discussions. During the course you will be exposed to a range of teaching and learning strategies.

The overall assessment strategy for the programme is 100% coursework. There are NO exams. The course will deliver modules in Digital and Social Media marketing, Digital strategy, Analytics these will be assessed using variety of assessment methods. These will range from projects, reports, portfolio and presentations. Learning is further supported by the University library and other student resources.

For the final semester of the course you will have a choice of either a research dissertation or project. The research dissertation assesses how well learners can use cognitive and intellectual skills and complete a rigorous research study. The project is usually based in a company where the student is employed. During the project you can apply the knowledge/skills gained in the course both strategically and tactically.

The course is delivered by academics with industry experience and are specialists in their fields.

Graduate careers

This is a new course, however, previous students whom have been taught Digital Marketing within the School of Business and Enterprise have gained successful employment in the sector.

Progression routes

On completion of the course there are opportunities for you to study further with UCLan, eg PhD or DBA