Fashion and Lifestyle Brand Studies MA/PGDip/PGCert

Fashion and Lifestyle Brand Studies MA/PGDip/PGCert

School of Art, Design and Fashion


Post- graduate





Contact UCLan

Course Enquiries
University of Central Lancashire
Preston, PR1 2HE, UK.

Tel: +44 (0)1772 892400

  • Duration:

    Full-time: One year, Part-time: Two years.

  • Level:


  • Mode:


  • Delivery:

    Campus, Full-time and Part-time

  • Campus:


  • Start Date:


  • Award Type:


Why study this programme?

Fashion at UCLan is ranked in the TOP 100 of the Best Fashion Schools in the World for 2020 (CEOWORLD Magazine).

The Postgraduate course in Fashion and Lifestyle Brand Studies is predominantly theoretical, analytical and research based, allowing individuals from related disciplines who do not necessarily have appropriate practical skills, to study at postgraduate level within the fashion environment. 

Individual projects will address a range of student led interests, supported by theoretical underpinning. Case Studies will inform the background issues emerging in the industry, whilst also exemplifying key directions for future markets. Trend forecasting and application, brand management, consumer demographics and industry analysis all underpin and facilitate the development of campaign planning and management.    

Find out more about our online events Find out more about our online events

Entry Requirements

Applicants are normally required to have completed an undergraduate programme or first degree in a relevant subject (e.g. Fashion and Brand Promotion, Marketing, Public Relations, Journalism, Fashion Merchandising, Photography, Design), with a 2:2 classification (or the equivalent of a UK GPA of 60 per cent).

All applicants need to prepare a comprehensive study plan proposal which should evidence interest, dedication or experience within the subject of lifestyle and fashion.

Exceptionally an Applicant who does not meet the above academic criteria but who has considerable appropriate work experience will be considered. Anyone wishing to apply without the above criteria will be welcome to make an enquiry through the MA co-ordinator.

The application form must be accompanied by:

  • A comprehensive study plan proposal
  • IELTS 6.5 or equivalent for applicants whose first language is not English.

Programme at a Glance

Semester 1

DE 4101 (20 credits)

Design Research 1

  • Literature & Contextual Review (Written assignment)

DE 4107 (40 credits)

Design Practice 1

  • Learning Agreement (Written document)
  • Reflective Journal (Blog/ Research document) 
  • Body of Work (Portfolio)

Semester 2

DE 4201 (20 credits)

Design Research 2

  • Position of Practice (Written assignment)

DE 4108 (40 credits)

Design Practice 2

  • Learning Agreement (Written document)
  • Body of Work (Portfolio)

Semester 3

FS 4401 (60 credits)

Design Practice 3

  • Body of Work (Portfolio/ Internal Conference Paper / Journal Article / Project)

Further Information

Teaching involves a combination of lectures, seminars, tutorials, presentations and industry liaison, and assessment is continuous. Students are expected to contextualize their work within a current framework, and develop evaluative skills in order to articulate their point of view, discussing and debating them in a peer group, consequently preparing them for a wide range of careers, including brand management, trend forecasting and brand consultancy. The course aims to develop students’ intellectual and imaginative power through a programme of study that is formed from cohesion between theory and practice. It provides graduates with a stimulating environment in which ideas can be exchanged and supported through factual creative research, developed and contextualised. We challenge our students to take a critical position in relation to existing theories and encourage new connections within the field of fashion that challenge traditional design boundaries.


The course team comprises many academics and industry professionals. We are committed to delivering academic learning of the highest quality. Staff will facilitate advanced personal investigation through research and creative expression through problem-solving within the broad subject field of fashion. The aim is to stimulate an inquiring mind through an analytically and creative approach in the application of advanced research methodologies and to challenge the minds of each individual in order to achieve their best standards and ambitions.

Jane Souyave is the Course Leader for the MA Graphic Design course at UCLan. She holds an MA in Design, Postgraduate Teaching Certificate in Higher Education and BA (Hons) in Graphic Design. Jane also has a high level of practice experience that she is able to share with her students as she has worked in industry as a graphic designer on print based media for over 10 years. Although starting off her career in London, she returned North and worked at Building Design Partnership, one of the UK’s largest multi-disciplinary practices, before heading up a local design consultancy and then moving into teaching.

She has been a lecturer for 20 years and tutored students gaining many awards in national competitions throughout this time. She teaches across all areas of graphic design to both undergraduate and postgraduate students with additional responsibilities for course leader of the BA (Hons) Digital Graphics, MA Graphic Design and co-ordinator for the MA design programmes.

Amy Prescott is currently second year tutor on BA (Hons) Fashion Design as well as MA Fashion Design tutor. Amy graduated with a BA (Hons) Fashion Design from the University of Salford and has since gained an MA Fashion Design from UCLan.

Since graduating from Salford University, Amy has worked for Burberry (three years), specialising in Womenswear outerwear. She has also worked for Baker Street Clothing supplying menswear outerwear to John Lewis, Next and JD Sports. Amy has been a freelance designer for George@Asda, Topman, Tesco and Debenhams.

Louise Trasatti is a Senior Lecturer and Academic Lead in Fashion and Textiles. Louise also teaches on BA (Hons) Fashion Promotion. 

Louise is a graduate from UCLan’s BA (Hons) Fashion and Brand Promotion with Marketing and also has an MA Fashion and Lifestyle Promotion from UCLan.
Before joining the International Fashion Institute at UCLan, Louise worked as a Senior Visual Merchandising for two of the biggest department stores on the UK high street.
Louise has built up numerous contacts over the years, which has allowed her to continue visual merchandising on a freelance basis outside of university. She works primarily for small independent retail boutiques and salons.
Louise also has experience in retail fashion buying, marketing and brand management, events management, editorial styling and visual communication.

How to Apply

Our Postgraduate section has more information around applying including visiting UCLan and the support available.

If you want to continue and apply now, you can apply for many of the postgraduate UCLan courses using our Online Application System.

For other postgraduate courses you can apply directly to UCLan by downloading a Postgraduate Application Form (.pdf 190KB) please also see our Postgraduate Application Guidance Notes (.pdf 158KB).


For detailed information about studying this course at UCLan, please see the course handbook for your year of entry:

For information on possible changes to course information, see our Important Information.


Apply now or see further information about postgraduate study and research. International students should visit our international pages.

Contact Us

Tel: +44 (0)1772 892400


Fees 2020/21

Full-time: £6,900 per year (UK/EU)
Part-time: £765 per 20 credits (UK/EU)

Further information:

For 2019/20 fees please refer to our fees page.

UK Government Postgraduate Loans Scheme

If you're thinking of studying a master's or doctoral degree you could be eligible for a loan from the Government to help you study.

For additional help with financing your studies, UCLan offers a range of Postgraduate scholarships, studentships, bursaries and the Alumni loyalty discount.

View further information

Learning Environment and Assessment

Teaching involves a combination of lectures, seminars, tutorials, presentations and industry liaison, and assessment is continuous. Students are expected to contextualize their work within a current framework, and develop evaluative skills in order to articulate their point of view, discussing and debating them in a peer group, consequently preparing them for a wide range of careers, including brand management, trend forecasting and brand consultancy.



Study trips are an essential part of research activity that brings design to life. Throughout the programme, students are introduced to contemporary influences with international city trips and study visits to exhibitions and museums - Manchester, London, Berlin and New York have been regular trips in recent years (students will be required to pay for overseas trips/visits and these are, therefore, optional).

The opportunity for a structured work experience will be provided for every student who requests it. This is a major commitment by the University to help our graduates to reach their potential and thrive in their careers after graduation.

A course module that will help you plan your career is available as a free choice module (called an elective), which you can study as part of your degree programme.

UCLan Leaders in Residence: Patrick Grant

Patrick Grant, fashion designer, director of Norton & Sons, E.Tautz, Community Clothing and Cookson & Clegg, as well as judge on the BBC television series 'The Great British Sewing Bee' talks about what skills he thinks students need.