Marketing Management

Marketing Management BA (Hons)

Marketing and advertising professions offer challenge, excitement and open up a number of career prospects across different sectors, from commercial businesses to public and not-for profit organisations. This course provides you with in-depth knowledge of marketing, preparing you for a career within this discipline. The course is offered as a general marketing management degree relevant to marketing roles across different sectors. There is also the possibility to specialise in key areas and gain a specific set of knowledge and skills for the workplace. Consequently, you may choose to study Digital Media pathway offered, or continue with the broader Marketing Management route.

Marketing and advertising professions offer challenge, excitement and variety. They are among the most popular career choices in the world and offer a variety of career prospects across different sectors, from commercial businesses to public and non-for profit organisations. The BA (Hons) Marketing Management programme provides you with in-depth knowledge of marketing and provides a critical insight into some of the most contemporary developments taking place within the field, including digital technologies, customer relationship marketing (CRM) approaches and sustainable initiatives such as environmentalism and social responsibility. This programme allows you to graduate in one of four exit degrees, each route having been specialised to satisfy a range of needs within the current market place. 

In Year 1, you acquire the foundation concepts within the discipline and are also introduced to critical thinking and writing within modules. A range of modules are covered, designed to provide knowledge surrounding: psychological aspects of marketing; marketing as an exchange process and the importance of understanding markets and consumers, their key requirements and how these requirements can be satisfied; advertising and promotional tools; digital essentials and an introduction to commercial awareness. The following years build upon the foundations of Year 1 and you begin to understand how key marketing functions and activities are managed. As with Year 1, employability and professional development is taught to you in preparation for the place of work. You can opt for a 48-week placement or complete the final year of study which adopts a more strategic approach to marketing within the business environment. Modules covered in the final year include Strategic Marketing, Brand Management, International Marketing and Direct, Digital and Database Marketing.

CIM Winners

Winners of the highly prestigious Chartered Institute of Marketing student competition ‘The Pitch’ 2005, 2006, 2007, 2009, 2012 and finalists in 2014 and 2016 which means that our students are recognised as some of the best in the UK.

IDM Winners

2013 winners of the Institute of Direct and Digital Marketing (IDM) Student Marketing Competition, beating over 100 student teams from universities across the UK meaning that our students really stand out from students at other universities when it comes to being recognised for their excellence by prestigious industry bodies.

During my placement year I interned with high fashion PR agency, Starworks Group London. I was assisting Account Executives across 7 designer accounts, including Jonathan Saunders and Julien Macdonald. Throughout my time with them, there really was never a dull moment! From organising and working press days and fashion week shows, to liaising with press on a daily basis, my responsibilities were more exciting than I could have anticipated. I'm so pleased to have developed such valuable skills, eg. leadership and extensive communication, and to have taken the opportunity to have such a reputable company on my CV.

Melissa Hassan


Marketing and advertising professions offer challenge, excitement and open up a number of career prospects across different sectors, from commercial businesses to public and not-for profit organisations. This programme allows for a great deal of flexibility in career choices, leaving you well placed for a diverse range of career opportunities to choose from. Students have gained jobs in a wide range of business areas throughout industry and commerce, and also in the public sector and other non-profit making organisations.

Put theory into practice in a professional business environment by taking advantage of the optional 48-week industry paid placement in a company based in the UK or overseas. You will also have the option to study a semester/year abroad. We also offer an International Travel Bursary Fund paying for you to take part in week-long international visits. Undertaking a placement year is invaluable and provides a practical introduction to business which will benefit you upon your return to study and also increase your employability upon graduation.

According to the Chartered Institute of Marketing (CIM), there are 880 Marketing degree programmes in the UK. The Marketing related programmes at UCLan are in the top 10 in the UK, which means students are studying at one of the leading universities in the UK for Marketing.


LSBE Collaboration Day to Tackle Youth Loneliness
A combination of students and academic members of staff from the Lancashire School of Business and Enterprise attended a collaboration day to tackle youth loneliness held at The Federation in Central Manchester in February, 2018.

Marketing Students Shortlisted for National Competition
Congratulations go to the UCLan Marketing undergraduate student team, Georgia Smith and Callum Spavins who have been shortlisted for this year’s CIM ‘The Pitch’ Competition – the only North West University selected out of 12 national UK universities for the final. The competition will be held at CIM Head Office in Moor Hall, Cookham, Berkshire in March 2018.

Key Information

  • Duration:

    Full-time: three years, or four years with 48-weeks industrial placement or international study in year three. Part-time: five years.

  • Level:


  • Delivery:

    Campus, Full-time and Part-time

  • Award Type:

    BA (Hons)

  • UCAS Code:


  • Campus:

    Preston (Campus code: U)

  • Start Date:


  • Fees 2019/20

    Full-time: £9,250* per year (UK/EU). Sandwich year out £1,000 (UK/EU)
    Part-time: £1,540* per 20 credits studied (UK/EU)

  • View 2018/19 Fees

Scholarships and Bursaries

The University offers a range of scholarships and bursaries to support you through your studies.

Discover More

Entry Requirements

Our typical offer is 104-112 UCAS Points.  We operate a flexible admissions policy and treat everyone as an individual. This means that we will take into consideration your educational achievements and predicted grades (where applicable) together with your application as a whole, including work experience and personal statement. General Studies accepted

BTEC Extended Diploma: Distinction, Merit, Merit 
BTEC Diploma: Distinction*, Distinction
Pass Access Course: 106-112 UCAS Points  
International Baccalaureate: Pass Diploma with 104-112 UCAS points from Higher Level Subjects
IELTS: 6.0 with no score lower than 5.5
GCSE: 5 at grade C/4 including Maths & English or equivalent

Not got the grades?

If you do not meet the formal entry requirements specified, Foundation Entry offers an alternative route to study for this degree

Foundation Entry Route

Check your points

Not sure how many points you have? Use our handy calculator and find out.

Points calculator

Course Overview

Year 1

  • Marketing Essentials
  • Business Functions
  • Business Environment
  • Business and Management Project Essentials

Year 2

  • Marketing Management
  • Contemporary Consumers
  • Integrated Marketing Communications
  • Marketing Research
  • The Responsible Marketer
  • Employability and Professional Development

Year 3

  • Strategic Marketing
  • International Marketing
  • Business-to-Business Marketing
  • Advertising/Marketing Dissertation
  • Plus 2 options

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Learning Environment and Assessment

A 3 year degree qualification typically comprises 360 credits and each 20 credit (a standard module) equates to 200 hours of study, which comprises of a mixture of lectures, seminars, tutorials, practical sessions and independent study. Independent study is an important aspect of your degree course. The exact combination of study time will be detailed within your module descriptors, and will depend on your option choices.

You will benefit from a variety of teaching and learning methods including: lectures, seminars, practical workshops, group activities, personal research and case studies. Personal study and independent research also form an integral part of the course. Some modules are part web-based with links to organisations such as professional bodies. You will also have the option to develop your skills in a variety of areas such as IT, web searching, social media, and specialist Microsoft packages.

Assessment includes essays; reports; oral presentations; group assessments; investigating companies and tackling briefs from industry. In your final year you will have the opportunity to undertake an independent dissertation or company project.

During your first year you will, on average, attend between 12 and 14 hours of formal study per week. In the second and final year attendance will vary depending on which options are chosen but typically between 10-12 hours per week. During the optional placement you follow the normal work pattern of your chosen company.

Industry Links

We have a strong business network between local and national businesses which you will benefit from, for example, there is an opportunity to attend guest speaker events, which are organised in conjunction with the Chartered Management Institute (CMI) and Chartered Institute of Marketing (CiM). The companies we work with offer internships, placements, live projects and mentors to provide you with excellent practical experience. The School also offers a number of electives and options that provide students with an opportunity to gain an additional professional body qualification.


The Business School's state-of-the-art Greenbank and Brook buildings are in the middle of the campus offering a comprehensive range of study, learning and social facilities including a cybercafé and easy access PC workstation rooms.

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Important Information

Contact Us

This course is based in the Lancashire School of Business and Enterprise
Telephone us for further information +44(0)1772 892400
or email us at: | Book a visit

Course Handbook

For detailed information about studying this course at UCLan, please see the course handbook for your year of entry: 2018 Entry | 2019 Entry
For information on possible changes to course information, see our Essential and Important Course Information.

Tuition Fees & Finance

*Tuition Fees are per year unless otherwise stated.
For 2018/19 fees please refer to our fees page.

Further Information for students

You can find regulations and policies relating to student life at The University of Central Lancashire on our Student Contract page.

Entry Requirements

For changes to 2017 UCAS tariff entry requirements please see our Essential and Important Course Information. UCLan requires all undergraduate applicants to have a minimum attainment of five GCSEs at grade C and above, or equivalent, (including Maths and English). In 2017 and beyond we will view the new Grade 4 as being equivalent to a C grade and will therefore require students to achieve GCSE Grade 4 or above. However, if the subject is relevant to our degree programme and requires a higher GCSE grade (e.g. GCSE B grade), and/or includes a Professional body that governs the entry requirements, Grade 5 or above may be required.