Fashion Promotion and Marketing

Fashion Promotion and Marketing BA (Hons)

Are you excited about the fashion industry, creating beautiful content, finding out how to influence, as well as working on fashion shoots? Do you want to help shape the future of fashion?

Fashion Promotion and Marketing here at UCLan will give you the opportunity to learn about the world of promotion through branding, marketing, image creation and styling. We attract driven, motivated and passionate students who want to tap into our 50 years’ worth of experience as a centre of excellence for fashion education.

Our strong industry links and the opportunity to spend a year in industry gives this course a competitive edge and ensures that future employers sit up and take notice of our students. We run national and international study trips to fashion shows and exhibitions - we’ve visited Paris, Milan, Barcelona and Berlin and regularly go to New York.

With two clear and defined pathways either in Promotion or Styling, we will guide you to define your own path within this fast-paced creative industry. dotted line

Key Information

  • Duration:

    3 years full time, 4 years sandwich

  • Level:


  • Delivery:

    Campus, Full-time

  • Award Type:

    BA (Hons)

  • Institution Code:

    CLANC C30

  • UCAS Code:


  • Campus:

    Preston (Campus code: U)

  • Start Date:


  • Fashion at UCLan is ranked in the TOP 100 of the Best Fashion Schools in the World for 2020 (CEOWORLD Magazine)
  • Fashion and Textiles at UCLan are nationally ranked in the UK top 10 (number 8) according to The Guardian University Guide 2020.
  • Our close relationships with over 150 global fashion brands means we can help students secure placements at companies like Levis, Burberry, M&S and many more.
  • You will have access to our industry-standard laser cutters, fabric printers and production rooms with supervision and support from specialist technicians.

Course Overview

Year 1

This is a creative and fast paced year teaching you all you need to know about a range of subjects from styling and visual merchandising to digital imaging and graphics. Work on live briefs, collaborate and have a brilliant year as a part of our Fashion Promotion and Marketing community. 

  • Introduction to Fashion Promotion
  • Digital Imaging for Fashion
  • Introduction to Trend
  • Introduction to Fashion Communication
  • Creative Computer Aided Design

Year 2

Super professional and industry focused a year that fills you with knowledge and ideas in your chosen pathway be that Promotion or Styling. Think magazine layout and fashion shoots as well as tackling key issues from Sustainability to Diversity.  

  • Promotional Campaigns
  • Development of Fashion Communication
  • Preparation for Industry
  • Fashion Enterprise
  • CAD Publication Module
  • The Fashion Image
  • Referencing for Styling
  • Promotional Campaigns

Year 3 or 4

Innovation is at the heart of your final year. Stretch your ideas, push yourself and get ready to launch your career with a portfolio that is personal to you. Final major projects, trend publications, and putting on your very own course fashion event ensures you have a packed and exciting finale with us at UCLan.

  • Creative and Critical thinking
  • Fashion Show Production
  • Fashion Portfolio
  • Marketing report
  • Promotion final campaign
  • Styling Final project
  • Critical and Cultural Studies: Fashion, Textiles, Culture and Identity

More information about programme specifications and module information is available in the course handbook.

Find out more about our virtual open days Find out more about our virtual open days

Fees 2020/21

Full-time: £9,250* per year (UK/EU). Sandwich year out £1,000 (UK/EU)

Fees for international students

Entry Requirements

Our typical offer is 104 - 112 UCAS Points.  We operate a flexible admissions policy and treat everyone as an individual. This means that we will take into consideration your educational achievements and predicted grades (where applicable) together with your application as a whole, including work experience and personal statement. General Studies accepted

BTEC Extended Diploma: Distinction, Merit, Merit 
BTEC Diploma: Distinction*, Distinction - Distinction*, Distinction*
Pass Access Course: 106 - 112 UCAS Points  
International Baccalaureate:Pass Diploma with 104 - 112 UCAS points from Higher Level Subjects
IELTS: 6.0 with no score lower than 5.5
GCSE: 5 at grade C/4 including Maths & English or equivalent

All applicants are invited to attend a Selection Day when they will be interviewed with a portfolio. You will be notified of your date for your Selection Day by our Admissions Office who will also update UCAS Track with details of your application.

Further information on our Selection Day and portfolio interviews.

International Students

View our entry requirements for your country

Scholarships and Bursaries

The University offers a range of scholarships and bursaries to support you through your studies.

Discover More

Not got the grades?

If you do not meet the formal entry requirements specified, Foundation Entry offers an alternative route to study for this degree

Foundation Entry Route

Check your points

Not sure how many points you have? Use our handy calculator and find out.

Points calculator

Further Information

Fashion degree show

Fashion and Textiles Virtual Degree Show

Welcome to UCLan's first Fashion and Textiles Virtual Degree Show, where we will be showcasing the talents of our final year students’ Degree Show projects. Please join us as we celebrate the work of the Class of 2020.

Book here

The BA (Hons) Fashion Promotion and Marketing programme at UCLan has an excellent reputation throughout the fashion industry for producing innovative, creative and professional graduates. All the tutors on the course have worked in the creative industry - indeed, some are still involved today - which means real world practice is built into your learning.

Lucy Neville

2019 graduate Lucy Neville won the Fashion Communications Portfolio Award at the prestigious annual Graduate Fashion Week in London.

Read more about her story

From the first day in the studio to the catwalk at Graduate Fashion Week - see how our award winning students transform their ideas into reality.

Follow us on instagram @uclanfashionpromotion

fashion promotion students at graduate fashion week

"Being on the Fashion Promotion with Sandwich course is a fantastic eye opener to the world of fashion. Tutors are fantastic to communicate with should you seek advice or have a query. Not only do you explore areas such as PR, Promotion, Styling and more, but you have the opportunity of experiencing a year out to fulfil a placement of your choice. This is a fantastic opportunity to not only build up skills and experience, but to help consider which path you wish to take, career-wise."

Rebecca Maher

Fashion Promotion at UCLan

Fashion Promotion at UCLan

Fashion Promotion at UCLan

In your third year/fourth year if on Foundation entry, you’ll get the chance to spend a minimum of 48 weeks putting theory into practice, working full-time on placement. Dedicated placement staff will work with you to secure a minimum 48 week placement as well as monitor your experience. This includes specific preparation for industry modules that are embedded into the course where you will cover the likes of interview techniques, job roles, CV writing as well as working on self-promotion and branding and how to develop an industry ready portfolio. Our priority is that you gain real value and insight from this time, and reflection, networking and taking advantage of all opportunities is widely encouraged. Positions you could find yourself filling include graphic designer, brand assistant, assistant to a stylist or visual merchandiser, marketing assistant, assistant to brand/account manager, through this work placed learning you’ll discover how to make a living from doing what you love.

Lancashire Arts Festival 2017 award winner – Georgina Atkinson

Georgina’s Fashion course led to her winning a Lancashire Arts Festival award for her work that challenges the stigma around depression.

UCLan Leaders in Residence: Patrick Grant

Patrick Grant, fashion designer, director of Norton & Sons, E.Tautz, Community Clothing and Cookson & Clegg, as well as judge on the BBC television series 'The Great British Sewing Bee' talks about what skills he thinks students need.

Learning Environment and Assessment

A 3 year degree qualification typically comprises 360 credits and each 20 credit (a standard module) equates to 200 hours of study, which comprises of a mixture of lectures, seminars, tutorials, practical sessions and independent study. Independent study is an important aspect of your degree course. The exact combination of study time will be detailed within your module descriptors, and will depend on your option choices.

Most teaching on our fashion programme is studio and workshop based. Tutors have a good rapport with students, and tutorials enable you to discuss your work with your project tutor individually or in small group sessions.

A range of guest speakers from across the creative industries visit us to deliver guest lectures - everyone from executives in multinationals like Nike, River Island and Boo Hoo to recent graduates starting to make a name for themselves. We regularly enter National and International competition briefs, as well as working on live project briefs with industry partners and there are opportunities for international collaboration. Many students have won prestigious national awards including Graduate Fashion Week’s Re-Style and London Photographic Awards, Creative and Strategic Marketing Awards and have appeared as finalists in the D&AD Photography Award and ID magazine’s Diversity Now! Competition.

Assessment is continual and can take the form of individual presentations or verbal critiques, group assessment work or seminar presentations. Modules are assessed through project-based work, and in some cases, a portfolio submission at the end of the module is required.

In the final year students are required to present a creative and innovative promotional campaign or styling portfolio, which will be presented on a static stand for assessment. Your portfolio will also be submitted with a range of further promotional and product development work as part of an exhibition.

Industry links

We have numerous successes in National and International competitions, alongside the opportunities of working on live project briefs with industry partners and there are opportunities for international collaborations. Many students have been recognised in national awards including Graduate Fashion Week’s gala nominated collections, Tu Sainsbury’s scholarship finalists, the annual F.A.D. competitions and ID magazine’s Diversity Now! competition.

Fashion & Visual Communications Studio

Fashion Promotion and Marketing Studio


During the course you will engage with a broad range of Fashion Promotion and Marketing projects and creative activities: including Styling, Communication, Branding, Marketing, Trend, social media, e-commerce, Film & Photography, Strategic Planning, Visual Merchandising and PR. You will be taught by our specialist academic team of fashion professionals along with an array of guest lecturers through a series of creative projects and live client-led briefs for fashion brands like River Island, Boohoo, Adidas, Next, Umbro, and MissGuided, gaining important experience and feedback from industry professionals. To assist your learning we run trips locally, nationally and internationally to see fashion shows and exhibitions - we’ve visited Paris, Milan, Barcelona and Berlin and regularly go to New York, and you may be able to study overseas in your second year/third year if on Foundation entry. All of which will underpin your creative practice and develop your work visually and academically.

The success of our students and graduates is attributed not only to the creative project work undertaken throughout the course but also the essential experiences gained whilst working in fashion related industries during either their year on placement or other work based learning.

Our graduates are at work across the creative industries, working in fashion, social media, PR, advertising, buying departments, magazines and newspapers. Because the course is thoroughly commercial and grounded in the reality of the industry, graduates are highly sought after and go on to work in areas like brand management, marketing consultancy, trend forecasting, graphic design, styling, visual merchandising and public relations. Recent graduates have gone on to work for some amazing companies, including trend forecasters The Future Laboratory, respected advertising agency Mother London and fashion brands Superdry and Levis.

Course Enquiries

Telephone us: +44(0)1772 892400
Email us or Book a visit

Gabrielle Ball

Gabrielle Ball

BA (Hons) Fashion Brand Management, 2016

Gabrielle Ball always knew that fashion was going to be her desired career but, like many, wasn’t too sure which avenue of the industry she wanted to go down. Because of this, Gabrielle enrolled on the BA (Hons) Fashion Brand Management course, which she says allowed her to express both her creativity and business mind-set.

Important Information

This course is based in the School of Art, Design and Fashion

Course Handbook

For detailed information about studying this course at UCLan, please see the course handbook for your year of entry: 2019 Entry | 2020 Entry
For information on possible changes to course information, see our Essential and Important Course Information.

Tuition Fees & Finance

*Tuition Fees are per year unless otherwise stated.
For 2019/20 fees please refer to our fees page.

Further Information for students

You can find regulations and policies relating to student life at The University of Central Lancashire on our Student Contract page.

Entry Requirements

For changes to 2017 UCAS tariff entry requirements please see our Essential and Important Course Information. UCLan requires all undergraduate applicants to have a minimum attainment of five GCSEs at grade C and above, or equivalent, (including Maths and English). In 2017 and beyond we will view the new Grade 4 as being equivalent to a C grade and will therefore require students to achieve GCSE Grade 4 or above. However, if the subject is relevant to our degree programme and requires a higher GCSE grade (e.g. GCSE B grade), and/or includes a Professional body that governs the entry requirements, Grade 5 or above may be required.