Marketing BA (Hons)

The BA (Hons) Marketing course is a fully up-to-date course that allows you to immerse yourself in the very latest thinking and practice within the exciting world of marketing. The design of the course has been informed by the research expertise and industry experience of the Course Team, as well as by consultation with the marketing, advertising and media industries nationally and internationally.

The course delivers a comprehensive set of modules providing the skills required to practise marketing with confidence and flair. The course structure provides the opportunity to tailor your course to fit your interests and career aspirations, with streams dedicated to consumer psychology/branding, digital marketing and marketing communications.

You may select the option of a year in industry with a marketing placement in the UK or abroad. Alternatively, you can spend your sandwich year studying at a foreign university. The course offers the opportunity to learn a foreign language. This would prepare you for a study abroad year, but would also significantly enhance your communications skills within the global marketing industry.

Real-life agency work or an internship experience in your final year provides you with essential practical marketing experience that will give you a competitive edge in the graduate job market.

The course offers a stimulating blend of marketing theory and real-life applied marketing, preparing you for working in an agency or an in-house marketing department. Importantly, the course recognises the current strong trend towards self-employment and provides the skills set for a self-employed marketer. The course provides a learning environment where students can develop into responsible marketers, who appreciate the impact of marketing upon a range of stakeholders and who are fully aware of issues associated with corporate social responsibility and sustainability.

Guest lectures, case studies and engagement with businesses will present you with applied marketing from day one in order to bring theory to life. In recent years, students have visited agencies and businesses all over the UK, Sweden and China in order to experience marketing practice first-hand.

Key Information

  • Duration:

    Full-time, 3 years; Part-time, 5 years

  • Level:


  • Delivery:

    Campus, Full-time and Part-time

  • Award Type:

    BA (Hons)

  • Institution Code:

    CLANC C30

  • UCAS Code:


  • Campus:

    Preston (Campus code: U)

  • Start Date:


  • Optional 30-week paid placement in industry available, with our support to help you find a position and develop your practical skills.
  • The flexibility of the course and range of option modules available allows you to customise your degree to match your career aspirations and provide you with industry-tested skills.
  • Real-life agency work or internship experience in your third year provides you with practical experiences that provide a head start in entering the job market after graduation.

Course Overview

Year 1

  • Marketing Concepts
  • The Enterprising Marketer
  • Project Essentials
  • Contemporary Consumers

Year 2

Compulsory modules

  • Marketing Management
  • The Responsible Marketer
  • Applied Marketing Research

Choice of two from four modules

  • Brand Management
  • Creative Digital Marketing Content
  • Integrated Marketing Communication
  • Modern Foreign Language

Year 3 and 4

  • Optional 30-week paid work placement or study abroad

Compulsory modules

  • Marketing Strategy
  • Contemporary Research in Marketing

Choice of one from two modules

  • Marketing Internship
  • The Agency

Choice of two from three modules

  • Consumer Psychology of Brands
  • Contemporary Digital Markets
  • Creative Communication

More information about programme specifications and module information is available in the course handbook.

Find out more about our virtual open days Find out more about our virtual open days

Fees 2020/21

Full-time: £9,250* per year (UK/EU)
Part-time: £1,540* per 20 credits studied (UK/EU)
Fees for international students

Entry Requirements

Our typical offer is 104-112 UCAS Points. We operate a flexible admissions policy and treat everyone as an individual. This means that we will take into consideration your educational achievements and predicted grades (where applicable), together with your application as a whole, including work experience and your personal statement. General Studies are accepted.

BTEC Extended Diploma: Distinction, Merit, Merit
BTEC Diploma: Distinction, Distinction*
Pass Access Course: 106-112 UCAS Points
International Baccalaureate: Pass Diploma with 104-112 UCAS points from Higher Level Subjects
IELTS: 6.0 with no score lower than 5.5
GCSE: 5 at grade C/4 including Maths and English or equivalent

International Students

View our entry requirements for your country

Scholarships and Bursaries

The University offers a range of scholarships and bursaries to support you through your studies.

Discover More

Not got the grades?

If you do not meet the formal entry requirements specified, Foundation Entry offers an alternative route to study for this degree

Foundation Entry Route

Check your points

Not sure how many points you have? Use our handy calculator and find out.

Points calculator

Further Information

blue dotted line

Exciting Opportunities

We place great emphasis on preparing students for the workplace. Some assignments feature briefs from real companies. Visits are organised to companies and marketing practitioners share their expertise during guest lectures on campus. The optional placement year provides the opportunity to obtain a prolonged period of work-experience and in the final year you will have the option of completing either an internship module or a module where you experience working within an agency environment.

You may choose to study your second year of the course at a foreign university. Alternatively, you may spend your third year as a ‘sandwich year’ studying abroad, before returning to UCLan to complete your final year of study. The School organises a range of international field trips, with China being a prominent destination. Trips are also organised to European destinations, including the UCLan Cyprus Campus. The Preston Campus in itself offers an international experience with students and staff from all over the world!

The course prepares you for working for a marketing agency, joining the in-house marketing team of an organisation and even setting up your own marketing business.

Find out how our Marketing degrees prepare you for the world of work, giving you the opportunity for real life experience, applying theory to practice.

The possibilities are truly endless, with marketing being of key importance to every profit-making and not-for-profit organisation alike.

The course offers a progression route to further academic study at postgraduate level, which may be a master’s degree or a Doctoral qualification.

Fieldtrip to Gothenburg

Fieldtrip to Gothenburg

Fieldtrip to Gothenburg

Fieldtrip to Gothenburg

Marketing courses at the Lancashire School of Business and Enterprise bring opportunities to study and travel internationally.

Paired with our strong industry links these international opportunities can widen the perspective of students looking to broaden their horizons and enrich their studies at UCLan.

Marketing students recently visited Gothenburg, Sweden to explore international marketing work.

blue dotted line

Industry links

This course is an ideal starting point if you wish to pursue a career within marketing. You will be able to benefit from the School’s strong business network of local and national businesses. Throughout the academic year, there is a continuous programme of guest lectures and workshops providing relevant industry insight. There is also the opportunity for students to engage in networking with industry practitioners. The course offers a number of modules and options with the opportunity to gain practical experience working on real marketing projects within an agency or internship environment. In addition, you have the opportunity to work towards professional body qualifications along with your course.


We have close links with the Chartered Institute of Marketing (CIM) and are part of the Graduate Gateway scheme. Upon graduation, you are entitled to exemptions from CIM professional qualifications, expediting the route towards achieving Chartered Marketer status. The course also offers the opportunity to gain certification by the Institute of Direct and Digital Marketing (IDM).


Winners of the highly prestigious Chartered Institute of Marketing student competition ‘The Pitch’ 2005, 2006, 2007, 2009, 2012 and finalists in 2014, 2016 and 2017. This track record means that our marketing students are recognised as some of the best in the UK.

The Institute of Direct and Digital Marketing logo

The Chartered Insistute of Marketing logo

Learning Environment and Assessment

A 3 year degree qualification typically comprises 360 credits and each 20 credit (a standard module) equates to 200 hours of study, which comprises of a mixture of lectures, seminars, tutorials, practical sessions and independent study. Independent study is an important aspect of your degree course. The exact combination of study time will be detailed within your module descriptors, and will depend on your option choices.


The Lancashire School of Business and Enterprise’s state-of-the-art Greenbank and Brook Buildings offer a comprehensive range of study, learning and social facilities.

The assessment strategy is highly creative and includes portfolio of blogs; group video case study; website production; reports; oral presentations; group assessments; essays; illustrated guide; campaign plan; workplace journal; research proposal; group pitch and tackling digital marketing creative briefs from industry. In your final year, you will have the opportunity to undertake an independent company project/dissertation. There are no examinations on the course.

Greenbank Lecture Theatre

University Library

blue dotted line

CIM 'The Pitch' Logo

Marketing Students Shortlisted for National Competition

UCLan Marketing students through to the Chartered Institute of Marketing (CIM) National Marketing Competition Final!

Congratulations go to the UCLan Marketing undergraduate student team, Georgia Smith and Callum Spavins who were shortlisted for the 2018 CIM ‘The Pitch’ Competition – the only North West University selected out of 12 national UK universities for the final. The competition was held at CIM Head Office in Moor Hall, Cookham, Berkshire in March 2018.

Read Story

blue dotted line

View our Blog or join us below:

Follow us on social

Find out about news, events and students updates via #TheUCLanExperience. Join in the conversation using the links below.

Course Enquiries

Telephone us: +44(0)1772 892400
Email us or Book a visit

Important Information

This course is based in the Lancashire School of Business and Enterprise

Course Handbook

For detailed information about studying this course at UCLan, please see the course handbook for your year of entry: 2019 Entry | 2020 Entry
For information on possible changes to course information, see our Essential and Important Course Information.

Tuition Fees & Finance

*Tuition Fees are per year unless otherwise stated.
For 2019/20 fees please refer to our fees page.

Further Information for students

You can find regulations and policies relating to student life at The University of Central Lancashire on our Student Contract page.

Entry Requirements

For changes to 2017 UCAS tariff entry requirements please see our Essential and Important Course Information. UCLan requires all undergraduate applicants to have a minimum attainment of five GCSEs at grade C and above, or equivalent, (including Maths and English). In 2017 and beyond we will view the new Grade 4 as being equivalent to a C grade and will therefore require students to achieve GCSE Grade 4 or above. However, if the subject is relevant to our degree programme and requires a higher GCSE grade (e.g. GCSE B grade), and/or includes a Professional body that governs the entry requirements, Grade 5 or above may be required.