The BA (Hons) Marketing course is a fully up-to-date course that allows you to immerse yourself in the very latest thinking and practice within the exciting world of marketing. The design of the course has been informed by the research expertise and industry experience of the Course Team, as well as by consultation with the marketing, advertising and media industries nationally and internationally.
The course delivers a comprehensive set of modules providing the skills required to practise marketing with confidence and flair. The course structure provides the opportunity to tailor your course to fit your interests and career aspirations, with streams dedicated to consumer psychology/branding, digital marketing and marketing communications.
You may select the option of a year in industry with a marketing placement in the UK or abroad. Alternatively, you can spend your sandwich year studying at a foreign university. The course offers the opportunity to learn a foreign language. This would prepare you for a study abroad year, but would also significantly enhance your communications skills within the global marketing industry.
Real-life agency work or an internship experience in your final year provides you with essential practical marketing experience that will give you a competitive edge in the graduate job market.
The course offers a stimulating blend of marketing theory and real-life applied marketing, preparing you for working in an agency or an in-house marketing department. Importantly, the course recognises the current strong trend towards self-employment and provides the skills set for a self-employed marketer. The course provides a learning environment where students can develop into responsible marketers, who appreciate the impact of marketing upon a range of stakeholders and who are fully aware of issues associated with corporate social responsibility and sustainability.
Guest lectures, case studies and engagement with businesses will present you with applied marketing from day one in order to bring theory to life. In recent years, students have visited agencies and businesses all over the UK, Sweden and China in order to experience marketing practice first-hand.
Full-time, 3 years; Part-time, 5 years
Campus, Full-time and Part-time
Preston (Campus code: U)
Choice of two from four modules
Choice of one from two modules
Choice of two from three modules
More information about programme specifications and module information is available in the course handbook.
Full-time: £9,250* per year (UK/EU)
Part-time: £1,540* per 20 credits studied (UK/EU)
Fees for international students
Our typical offer is 104-112 UCAS Points. We operate a flexible admissions policy and treat everyone as an individual. This means that we will take into consideration your educational achievements and predicted grades (where applicable), together with your application as a whole, including work experience and your personal statement. General Studies are accepted.
BTEC Extended Diploma: Distinction, Merit, Merit
BTEC Diploma: Distinction, Distinction*
Pass Access Course: 106-112 UCAS Points
International Baccalaureate: Pass Diploma with 104-112 UCAS points from Higher Level Subjects
IELTS: 6.0 with no score lower than 5.5
GCSE: 5 at grade C/4 including Maths and English or equivalent
The University offers a range of scholarships and bursaries to support you through your studies.Discover More
If you do not meet the formal entry requirements specified, Foundation Entry offers an alternative route to study for this degreeFoundation Entry Route
Not sure how many points you have? Use our handy calculator and find out.Points calculator
This course is based in the Lancashire School of Business and Enterprise
For detailed information about studying this course at UCLan, please see the course handbook for your year of entry:
| 2020 Entry
For information on possible changes to course information, see our Essential and Important Course Information.
*Tuition Fees are per year unless otherwise stated.
For 2019/20 fees please refer to our fees page.
You can find regulations and policies relating to student life at The University of Central Lancashire on our Student Contract page.
For changes to 2017 UCAS tariff entry requirements please see our Essential and Important Course Information. UCLan requires all undergraduate applicants to have a minimum attainment of five GCSEs at grade C and above, or equivalent, (including Maths and English). In 2017 and beyond we will view the new Grade 4 as being equivalent to a C grade and will therefore require students to achieve GCSE Grade 4 or above. However, if the subject is relevant to our degree programme and requires a higher GCSE grade (e.g. GCSE B grade), and/or includes a Professional body that governs the entry requirements, Grade 5 or above may be required.