Digital Marketing

Digital Marketing BA (Hons)

BA (Hons) Digital Marketing is an exciting course, which looks to challenge you with a forward-thinking curriculum that will future-proof graduates in the ever-changing world of digital marketing.

A flexible course and range of module options allows you to customise your degree and specialise your learning for your chosen career path, digital, content and SEO.

Real-life agency work or internship experience in your third year provides you with practical experiences that will give you a head start in entering the job market after graduation.

You may select the option of a year in industry with a marketing placement in the UK or overseas. Alternatively, you can spend your sandwich year studying at a foreign university. The course offers the opportunity to learn a foreign language. This would prepare you for a study abroad year, but would also significantly enhance your communications skills within a global marketplace.

We offer you an exciting blend of real-life experience underpinned by academic rigour to make you ready for the industry, be that in an agency, in-house or setting up as your own boss. We aim to produce industry-tested marketers who are enterprising, responsible and ethical.

Using guest lectures, case studies and engagement with the digital businesses you will engage with the digital industry from day one in order to bring theory to life. In recent years students have visited agencies/businesses all over the UK, Sweden and China in order to experience marketing practice first-hand. You will be given the latest tools to do the job in a skilful balance of creative and technical modules.

Key Information

  • Duration:

    Full-time, 3 years; Part-time, 5 years

  • Level:


  • Delivery:

    Campus, Full-time and Part-time

  • Award Type:

    BA (Hons)

  • Institution Code:

    CLANC C30

  • UCAS Code:


  • Campus:

    Preston (Campus code: U)

  • Start Date:


  • The mix of theory and practical experience equips you with a grounded understanding of digital marketing that prepares you for a career in the real world.
  • A flexible course and range of module options allows you to customise your degree and specialise your learning for your chosen career path.
  • Real-life agency work or internship experience in your third year provides practical experiences that give you a head start in entering the job market after graduation.

Course Overview

Year 1

  • Marketing Concepts
  • The Enterprising Marketer
  • Project Essentials
  • Contemporary Consumers

Year 2

Compulsory modules

  • Marketing Management
  • The Responsible Marketer
  • Applied Marketing Research

Choice of two from four modules

  • Creative Digital Marketing Content
  • Digital Design for Marketers
  • Regulation Ethics and Trust
  • Modern Foreign Language

Year 3 and 4

  • Optional 30-week paid work placement or study abroad

Compulsory modules

  • Marketing Strategy
  • Contemporary Research in Marketing

Choice of one from two modules

  • Marketing Internship
  • The Agency

Choice of two from three modules

  • Contemporary Digital Markets
  • Data Analysis and Relationship Management
  • Social Media Marketing and Optimisation

More information about programme specifications and module information is available in the course handbook.

Find out more about our virtual open days Find out more about our virtual open days

Fees 2020/21

Full-time: £9,250* per year (UK/EU)
Part-time: £1,540* per 20 credits studied (UK/EU)
Fees for international students

Entry Requirements

Our typical offer is 104-112 UCAS Points.  We operate a flexible admissions policy and treat everyone as an individual. This means that we will take into consideration your educational achievements and predicted grades (where applicable) together with your application as a whole, including work experience and your personal statement. General Studies accepted.

BTEC Extended Diploma: Distinction, Merit, Merit
BTEC Diploma: Distinction, Distinction*
Pass Access Course: 106-112 UCAS Points 
International Baccalaureate: Pass Diploma with 104-112 UCAS points from Higher Level Subjects
IELTS: 6.0 with no score lower than 5.5
GCSE: 5 at grade C/4 including Maths and English or equivalent

International Students

View our entry requirements for your country

Scholarships and Bursaries

The University offers a range of scholarships and bursaries to support you through your studies.

Discover More

Not got the grades?

If you do not meet the formal entry requirements specified, Foundation Entry offers an alternative route to study for this degree

Foundation Entry Route

Check your points

Not sure how many points you have? Use our handy calculator and find out.

Points calculator

Further Information

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We place great emphasis on preparing students for the workplace. Some assignments feature briefs from real companies. Visits are organised to companies and marketing practitioners share their expertise during guest lectures on campus. The optional placement year provides the opportunity to obtain a prolonged period of work experience and in the final year you will have the option of completing either an internship module or a module where you experience working within an agency environment.

You may choose to study your second year of the course at a foreign university. Alternatively, you may spend your third year as a ‘sandwich year’ studying abroad, before returning to UCLan to complete your final year of study. The School organises a range of international field trips, with China being a prominent destination. Trips are also organised to European destinations, including the UCLan Cyprus Campus. The Preston Campus in itself offers an international experience with students and staff from all over the world!


The course prepares you for working for a digital marketing agency, joining the in-house marketing team of an organisation and even setting up your own digital marketing business. The possibilities are truly endless, with marketing being of key importance to every profit-making and not-for-profit organisation alike.

The course offers a progression route to further academic study at postgraduate level, which may be a master’s degree or a Doctoral qualification.

The opportunity for students to move between the apprenticeship and undergraduate programmes is also available.

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Industry links

This course is an ideal starting point if you wish to pursue a career within digital marketing. You will be able to benefit from the School’s strong business network of local and national businesses. Throughout the academic year, there is a continuous programme of guest lectures and workshops providing relevant industry insight. There is also the opportunity for students to engage in networking with industry practitioners. The course offers a number of modules and options with the opportunity to gain practical experience working on real digital marketing projects within an agency or internship environment. In addition, you have the opportunity to work towards professional body qualifications along with your course.


We have close links with the Chartered Institute of Marketing (CIM) and are part of the Graduate Gateway scheme. Upon graduation, you are entitled to exemptions from CIM professional qualifications, expediting the route towards achieving Chartered Marketer status. The course also offers the opportunity to gain certification by the Institute of Direct and Digital Marketing (IDM).


Winners of the highly prestigious Chartered Institute of Marketing student competition ‘The Pitch’ 2005, 2006, 2007, 2009, 2012 and finalists in 2014, 2016 and 2017. This record of accomplishment means that our marketing students are recognised as some of the best in the UK.

The Institute of Direct and Digital Marketing

The Chartered Institute Marketing



Learning Environment and Assessment

A 3 year degree qualification typically comprises 360 credits and each 20 credit (a standard module) equates to 200 hours of study, which comprises of a mixture of lectures, seminars, tutorials, practical sessions and independent study. Independent study is an important aspect of your degree course. The exact combination of study time will be detailed within your module descriptors, and will depend on your option choices.


The Lancashire School of Business and Enterprise’s state-of-the-art Greenbank and Brook Buildings offer a comprehensive range of study, learning and social facilities.

Creative assessment strategy includes portfolio of blogs; group video case study; website production; reports; oral presentations; group assessments; essays; illustrated guide; campaign plan; workplace journal; research proposal; group pitch and tackling digital marketing creative briefs from industry. In your final year, you will have the opportunity to undertake an independent company project/dissertation. There is only one optional exam for one optional final year module.

Greenbank Lecture Theatre

University Library

Case Studies

Olivia Fishwick

Olivia Fishwick
First year student

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Course Enquiries

Telephone us: +44(0)1772 892400
Email us or Book a visit

Carly Tait

Carly Tait

UCLan Graduate to Paralympian and Marketing Manager

When she was choosing to study marketing at university, Paralympian Carly Tait was keen that the campus had a friendly, community feel and so for her the University of Central Lancashire was the obvious choice.

Important Information

This course is based in the Lancashire School of Business and Enterprise

Course Handbook

For detailed information about studying this course at UCLan, please see the course handbook for your year of entry: 2019 Entry | 2020 Entry
For information on possible changes to course information, see our Essential and Important Course Information.

Tuition Fees & Finance

*Tuition Fees are per year unless otherwise stated.
For 2019/20 fees please refer to our fees page.

Further Information for students

You can find regulations and policies relating to student life at The University of Central Lancashire on our Student Contract page.

Entry Requirements

For changes to 2017 UCAS tariff entry requirements please see our Essential and Important Course Information. UCLan requires all undergraduate applicants to have a minimum attainment of five GCSEs at grade C and above, or equivalent, (including Maths and English). In 2017 and beyond we will view the new Grade 4 as being equivalent to a C grade and will therefore require students to achieve GCSE Grade 4 or above. However, if the subject is relevant to our degree programme and requires a higher GCSE grade (e.g. GCSE B grade), and/or includes a Professional body that governs the entry requirements, Grade 5 or above may be required.