BA (Hons) Digital Marketing is an exciting course, which looks to challenge you with a forward-thinking curriculum that will future-proof graduates in the ever-changing world of digital marketing.
A flexible course and range of module options allows you to customise your degree and specialise your learning for your chosen career path, digital, content and SEO.
Real-life agency work or internship experience in your third year provides you with practical experiences that will give you a head start in entering the job market after graduation.
You may select the option of a year in industry with a marketing placement in the UK or overseas. Alternatively, you can spend your sandwich year studying at a foreign university. The course offers the opportunity to learn a foreign language. This would prepare you for a study abroad year, but would also significantly enhance your communications skills within a global marketplace.
We offer you an exciting blend of real-life experience underpinned by academic rigour to make you ready for the industry, be that in an agency, in-house or setting up as your own boss. We aim to produce industry-tested marketers who are enterprising, responsible and ethical.
Using guest lectures, case studies and engagement with the digital businesses you will engage with the digital industry from day one in order to bring theory to life. In recent years students have visited agencies/businesses all over the UK, Sweden and China in order to experience marketing practice first-hand. You will be given the latest tools to do the job in a skilful balance of creative and technical modules.
Full-time, 3 years; Part-time, 5 years
Campus, Full-time and Part-time
Preston (Campus code: U)
Choice of two from four modules
Choice of one from two modules
Choice of two from three modules
More information about programme specifications and module information is available in the course handbook.
Full-time: £9,250* per year (UK/EU)
Part-time: £1,540* per 20 credits studied (UK/EU)
Fees for international students
Our typical offer is 104-112 UCAS Points. We operate a flexible admissions policy and treat everyone as an individual. This means that we will take into consideration your educational achievements and predicted grades (where applicable) together with your application as a whole, including work experience and your personal statement. General Studies accepted.
BTEC Extended Diploma: Distinction, Merit, Merit
BTEC Diploma: Distinction, Distinction*
Pass Access Course: 106-112 UCAS Points
International Baccalaureate: Pass Diploma with 104-112 UCAS points from Higher Level Subjects
IELTS: 6.0 with no score lower than 5.5
GCSE: 5 at grade C/4 including Maths and English or equivalent
The University offers a range of scholarships and bursaries to support you through your studies.Discover More
If you do not meet the formal entry requirements specified, Foundation Entry offers an alternative route to study for this degreeFoundation Entry Route
Not sure how many points you have? Use our handy calculator and find out.Points calculator
UCLan Graduate to Paralympian and Marketing Manager
When she was choosing to study marketing at university, Paralympian Carly Tait was keen that the campus had a friendly, community feel and so for her the University of Central Lancashire was the obvious choice.
This course is based in the Lancashire School of Business and Enterprise
For detailed information about studying this course at UCLan, please see the course handbook for your year of entry:
| 2020 Entry
For information on possible changes to course information, see our Essential and Important Course Information.
*Tuition Fees are per year unless otherwise stated.
For 2019/20 fees please refer to our fees page.
You can find regulations and policies relating to student life at The University of Central Lancashire on our Student Contract page.
For changes to 2017 UCAS tariff entry requirements please see our Essential and Important Course Information. UCLan requires all undergraduate applicants to have a minimum attainment of five GCSEs at grade C and above, or equivalent, (including Maths and English). In 2017 and beyond we will view the new Grade 4 as being equivalent to a C grade and will therefore require students to achieve GCSE Grade 4 or above. However, if the subject is relevant to our degree programme and requires a higher GCSE grade (e.g. GCSE B grade), and/or includes a Professional body that governs the entry requirements, Grade 5 or above may be required.