Creative Advertising

Creative Advertising BA (Hons)

Creative Advertising is about combining creative writing (known in the trade as copywriting) and design (art direction). We bring these skills together to create ideas that affect change and promote products, services and ideas. Our degree course offers you the chance to explore a range of creative skills and enter a rewarding and exciting profession where intelligence, writing and creativity is part of everyday working practice.

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Key Information

  • Duration:

    Three years

  • Level:


  • Delivery:

    Campus, Full-time

  • Award Type:

    BA (Hons)

  • Institution Code:

    CLANC C30

  • UCAS Code:


  • Campus:

    Preston (Campus code: U)

  • Start Date:


  • Design Studies at UCLan is in the UK top 20 and 3rd in the North West for learning opportunities and organisation and management. We are also 10th in the UK for assessment and feedback  - National Student Survey 2019.
  • A Foundation in Creative Thinking
    From day one you will be trained how to solve problems and think laterally, giving you a new way of understanding people and looking at the world.
  • Professional Production Skills
    Words and images are the tools of our trade, so whether you’re a writer, designer or artist, our tutors help you develop these skills and learn new ones too.
  • A life of Variety
    Creative Advertising is a subject that lets you investigate other subjects – you never know which industry, product, service or good cause will need your skills next.
  • A Career in Creativity
    ​A degree in Creative Advertising is a gateway to a number of diverse careers in the creative industries – one of the fastest growing sectors in the UK.

Course Overview

Year 1

  • Creative Thinking
  • Introduction to Graphic Communication
  • Communication Craft Skills
  • Design: Culture and Society 1

Year 2

  • Applied Advertising
  • Graphic Communication in Context
  • Professional Practice
  • Design: Culture and Society 2

Year 3

  • Advertising Set Project
  • Advertising External Project
  • Advertising Self-Initiated Project
  • Design: Culture and Society 3

More information about programme specifications and module information is available in the course handbook.

Find out more about our online events Find out more about our online events

Fees 2020/21

Full-time: £9,250* per year (UK/EU)

Fees for international students

Entry Requirements

Our typical offer is 104 - 112 UCAS Points.  We operate a flexible admissions policy and treat everyone as an individual. This means that we will take into consideration your educational achievements and predicted grades (where applicable) together with your application as a whole, including work experience and personal statement. General Studies accepted

BTEC Extended Diploma: Distinction, Merit, Merit 
BTEC Diploma: Distinction*, Distinction - Distinction*, Distinction*
Pass Access Course: 106 - 112 UCAS Points  
International Baccalaureate: Pass Diploma with 104 - 112 UCAS points from Higher Level Subjects
IELTS: 6.0 with no score lower than 5.5
GCSE: 5 at grade C/4 including Maths & English or equivalent

Applicants are required to attend a Selection Day when they will be interviewed with a portfolio. You will be sent an email by our Admissions Office asking you to book onto a selection day event. Further information on our Selection Day and portfolio interviews.

International Students

View our entry requirements for your country

Scholarships and Bursaries

The University offers a range of scholarships and bursaries to support you through your studies.

Discover More

Not got the grades?

If you do not meet the formal entry requirements specified, Foundation Entry offers an alternative route to study for this degree

Foundation Entry Route

Check your points

Not sure how many points you have? Use our handy calculator and find out.

Points calculator

Further Information

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Design – Illustration, Graphic Design and Creative Advertising Virtual Degree Show

Welcome to UCLan's first Design – Illustration, Graphic Design and Creative Advertising Virtual Degree Show, where we will be showcasing the talents of our final year students’ Degree Show projects. Please join us as we celebrate the work of the Class of 2020.

Book here

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Advertising has employed some of our most creative minds for nearly 100 years – and it’s easy to see why. Every day is different and you’re constantly innovating and problem solving. There aren’t many jobs where you get to write, make films, design posters and work with the latest tech all at once!

The course brings together creative thinkers who are curious about the world around them. Maybe you’re a writer, an artist, a designer or perhaps interested working in print, film, TV or online. Whatever your background, what you’ll have in common is an ambition to change minds and bring your ideas to life. 

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"Ideas, ideas, ideas. That's what this course taught us. Over three years we honed our craft and gained all the skills we needed to break into the industry. Now, we use everything we learned to create global awareness and disruptive ideas for a whole host of brands."

David Ryan Jones and Lewis Dunlop. 
Creative Team, TBWA\Manchester.

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Staff Practitioner­s

All of our staff have years of real industry experience under their belt, in fact, many are still involved in working with the country’s biggest agencies. This means we’re always up to date with the professional world and bring their experience and contacts straight back into the course. 

Career Opportunities

A degree in Advertising is a gateway to a number of diverse careers in the creative industries – one of the fastest growing business sectors in the UK.

One of the main goals of the course is to launch our students into a rewarding creative career and each year we give our graduates the best possible platform to showcase their talent through our end of year graduate shows in Preston, Manchester and London. Here the top creative agencies on the lookout for the next generation of talent are invited to see our students work up close as well as meet them in person.

After graduating you may decide to enter the advertising industry, or perhaps you’ll transfer your skills into another creative industry or maybe further study through a Masters Degree. Wherever you go you’re part of a family. Our alumni become our partners, and no matter how long they’ve been away, they come back to feed what they know back into the course and to the next generation.

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Advertising news

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Learning Environment and Assessment

A 3 year degree qualification typically comprises 360 credits and each 20 credit (a standard module) equates to 200 hours of study, which comprises of a mixture of lectures, seminars, tutorials, practical sessions and independent study. Independent study is an important aspect of your degree course. The exact combination of study time will be detailed within your module descriptors, and will depend on your option choices.

Our workplaces are based on those used in professional practice. Our course is based in dedicated, creative studios, each equipped with apple macs running the latest creative software, studio reference library and professional drawing facilities. We curate a relaxed working atmosphere where students can own the space and use it however they want to create their work. We also have access to all the university’s wider creative facilities which students can take advantage of to bring their projects to life.


Advertising Studio


Digital Print Studio

Other facilities:

IT/AV equipment loan| Printmaking Workshop | Digital Print Studio | Photography Studios | Recording Studios | Video Editing Suites | Library

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Industry Links

Our relationship with industry is threaded right through our course, giving students in all three year groups the chance to work with employers and professionals in different ways. We work closely with partners in the industry to bring you a range of guest speakers, real-life projects and visits to top advertising studios. These partnerships also allow students the chance to gain valuable work experience alongside current practitioners and in many cases go on to summer or year long placements.

Our Year 2 professional practice module is devoted to looking at the industry itself and how to get started in it, from how to present work to developing a killer portfolio. We also study how a creative business operates in partnership with a top international creative agency – after all, who better to teach you professional practice than the professionals?

Recent Industry Visitors Include:

  • TBWA
  • BJL
  • Mullen Lowe
  • VCCP
  • Venture Three
  • Havas Lynx
  • Creative Concern
  • Johnson Banks
  • Studio Sutherl&
  • The Chase
  • RG/A
  • AKQA
  • Taxi Studio
  • The School of Thought

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Literature Downloads

For much more information about our course and more examples of what our students do please download our course newspaper.

Course Enquiries

Telephone us: +44(0)1772 892400
Email us or Book a visit

Teodora Nicolae and Malina Giurgea

Teodora Nicolae and Malina Giurgea

BA (Hons) Advertising, 2014

Teodora Nicolae and Malina Giurgea, have landed roles at London-based integrated creative agency, VCCP Blue.

After graduating in 2014, Teodora and Malina decided to make the move down to London in pursuit of becoming creative professionals and kick-started their careers at the D&AD New Blood Academy, a two-week boot camp for young creatives in the industry.

Important Information

This course is based in the School of Art, Design and Fashion

Course Handbook

For detailed information about studying this course at UCLan, please see the course handbook for your year of entry: 2019 Entry | 2020 Entry
For information on possible changes to course information, see our Essential and Important Course Information.

Tuition Fees & Finance

*Tuition Fees are per year unless otherwise stated.
For 2019/20 fees please refer to our fees page.

Further Information for students

You can find regulations and policies relating to student life at The University of Central Lancashire on our Student Contract page.

Entry Requirements

For changes to 2017 UCAS tariff entry requirements please see our Essential and Important Course Information. UCLan requires all undergraduate applicants to have a minimum attainment of five GCSEs at grade C and above, or equivalent, (including Maths and English). In 2017 and beyond we will view the new Grade 4 as being equivalent to a C grade and will therefore require students to achieve GCSE Grade 4 or above. However, if the subject is relevant to our degree programme and requires a higher GCSE grade (e.g. GCSE B grade), and/or includes a Professional body that governs the entry requirements, Grade 5 or above may be required.