Business and Marketing (Foundation Entry) BA (Hons)

Business and Marketing (Foundation Entry) BA (Hons)

Lancashire School of Business and Enterprise




Under- graduate



Contact UCLan

University of Central Lancashire
Preston, PR1 2HE, United Kingdom

Tel: +44 (0)1772 892400

  • Duration:

    4 Years

  • Level:


  • Delivery:

    Campus, Full-time

  • UCAS Code:

    B478; Short form: BA/BMfe

  • Campus:

    Preston (Campus code: U)

  • Start Date:


  • Award Type:

    BA (Hons)

Why study this course?

Foundation Entry degree courses are designed for students who have the ability to study for a degree, but don’t have the necessary formal qualifications to enter directly onto their chosen Honours degree programme. This is the perfect programme if your ambition is to be a business decision-maker or work in a marketing or advertising career. The global economy is rapidly evolving and marketing is at the heart of every business. Get under the skin of business with a broad base in analysis, planning, economics and management whilst also learning specialist marketing skills such as creative problem-solving, understanding customers and how to differentiate a business from its competitors.

Entry Requirements

Our typical offer is 72 UCAS Points. We operate a flexible admissions policy and treat everyone as an individual. This means that we will take into consideration your educational achievements and predicted grades (where applicable) together with your application as a whole, including work experience and personal statement. General Studies accepted

BTEC Extended Diploma: Merit, Merit, Pass
BTEC Diploma: Distinction, Merit
Pass Access Course: 72 UCAS Points
International Baccalaureate: Pass Diploma with 72 UCAS points from Higher Level Subjects
IELTS: 6.0 with no score lower than 5.5
GCSE: 5 at grade C/4 including Maths & English or equivalent

For changes to 2017 UCAS tariff entry requirements please see our important information. UCLan requires all undergraduate applicants to have a minimum attainment of five GCSEs at grade C and above, or equivalent, (including Maths and English). In 2017 and beyond we will view the new Grade 4 as being equivalent to a C grade and will therefore require students to achieve GCSE Grade 4 or above. However, if the subject is relevant to our degree programme and requires a higher GCSE grade (e.g. GCSE B grade), and/or includes a Professional body that governs the entry requirements, Grade 5 or above may be required.

Find out more about our virtual open days Find out more about our virtual open days

Course at a Glance

Year 1

  • Managing Business Information (Year long)
  • Skills for HE (Year long)
  • Business in Context (Semester 1)
  • Introduction to Enterprise Skills (Semester 1)


Choose two from:

  • Accounting and Economics (Semester 2)
  • Managing People and Organisations (Semester 2)
  • Marketing and Retail (Semester 2)

Year 2 and 3


  • Marketing Concepts
  • Project Essentials
  • The funcations of Business
  • Business Environments


  • The Global Environment of Business
  • Marketing Management
  • Applied Marketing Research
  • The Responsible Marketer

Choose one from:

  • Managing Personnel and Human Resources
  • Integrated Marketing Communications

Year 4 or 5


With Work Placement year:

  • Work Placement

For international study students

  • International study

Compulsory Modules 

  • Marketing Strategy
  • Business Strategy & Global Growth
  • Business Ethics and Sustainability
  • Contemporary Research in Marketing

and one of the two options:

  • Marketing Internship
  • The Agency

Further Information

Doing business is one of the most fundamental human activities. Studying Business both enhances understanding and sharpens the skills needed to participate. The business world is one of rapid, and sometimes confusing, change. It requires rigorous, methodical analysis.

You will learn how to think in a business-like way and also how to discount the jargonised clutter that often passes for knowledge of Business. Not all business problems lend themselves to easy solutions. Why not? From whose perspective should we measure business advantage and disadvantage? Do we have to accept current business practices as desirable? Or inevitable? Those skilled in the analysis of business will be distinguished by their ability to provide convincing answers to these and other fundamental questions.

Marketing is a discipline which is much in demand and is applied across many different sectors, from tangible goods to services, from people to ideas and even social messages. It is at the heart of all business and is about getting close to the customer to find out about their needs and then satisfy these well, and indeed to do so better than the competition. The programme will provide a firm base for the more extroverted student wanting to work in the front line in an exciting career in, for example, advertising or customer-facing activities, whilst preparing other students to work in the support areas of marketing. It will also equip students wanting to progress to further study at Masters Level in Strategic Marketing.

Top Ten in the UK

Winners of the highly prestigious Chartered Institute of Marketing student competition ‘The Pitch’ 2005, 2006, 2007, 2009, 2012 and finalists in 2014, 2016 and 2017. Which means that our students are recognised as some of the best in the UK.


2013 winners of the Institute of Direct and Digital Marketing (IDM) Student Marketing Competition, beating over 100 student teams from universities across the UK, meaning that our students really stand out from students at other universities when it comes to being recognised for their excellence by prestigious industry bodies.


Greenbank Building 

The course contains a critical overview of various contextual elements of Business such as economics, finance, business law and human resource management. You also look at the principle concepts of marketing and at human behaviour in marketing. You will focus upon the economic environment and strategic business practice while options pursue an analysis of globalisation and human resource implications. Throughout, the emphasis is upon critical awareness and the development of relevant business skills. You also study the management aspects of marketing and can choose to study further into buyer behaviour, integrated marketing communications and marketing research. In the final year of the course students move on to study marketing strategy and can choose from options in advertising, retailing, services marketing and international marketing. We also open up choice to a much wider range of options from the Single Honours Marketing programme, subject to individual timetabling.


The Business School's state-of-the-art Greenbank and Brook buildings are in the middle of the campus offering a comprehensive range of study, learning and social facilities.

Exciting Opportunities

This course is an ideal starting point if you wish to pursue a marketing career. The School has developed a strong business network between local and national businesses and offers a number of electives and options that provide you with an opportunity to gain an additional professional body qualification, along with your degree.

Kaite Hull

Katie Hull
BA (Hons) Business and Marketing, Third Year Student

Katie has thrown herself into her studies since starting at the University of Central Lancashire (UCLan) in 2016. She enrolled onto the Business and Marketing course in the Lancashire School of Business and Enterprise, Katie has kindly shared a few words with us about her journey to UCLan as she progresses into her third year of study. Read more ...


For detailed information about studying this course at UCLan, please see the course handbook for your year of entry:

For information on possible changes to course information, see our Important Information.

Fees 2020/21

Full-time: The fee for the first year of the course will be £5,500 (UK/EU). Fees for years 2 to 4 will be £9,250* (UK/EU) per year

*Tuition Fees are per year unless otherwise stated.

Further information:

For 2019/20 fees please refer to our fees page.

Scholarships and bursaries

Industry Links

This degree also provides students with an opportunity to gain additional professional body qualifications for the Chartered Institute of Marketing (CIM) and Chartered Management Institute (CMI).

Learning Environment and Assessment

You will benefit from a variety of teaching and learning methods including: lectures, seminars, practical workshops, group activities, personal research and case studies. Personal study and independent research also form an integral part of the course. Some modules are part web-based with links to organisations such as professional bodies. You will also have the option to develop your skills in a variety of areas such as IT, web searching, social media, advanced excel and specialist Microsoft packages.

You will, on average, attend between 12 and 14 hours of formal study per week. However in further years attendance will vary depending on which options are chosen but typically between 10-12 hours per week. During the optional placement you follow the normal work pattern of your chosen company.

Assessment includes essays; reports; oral presentations; group assessments; investigating companies and tackling briefs from industry. In your final year you will have the opportunity to undertake an independent dissertation or company project. Exams account for no more than 50 per cent of the final mark.

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