Advertising and Marketing Communications

Advertising and Marketing Communications BA (Hons)

BA (Hons) Advertising and Marketing Communications offers students the knowledge and skills to gain a position in a dynamic and creative sector.

Our Advertising and Marketing Communications course focuses firmly on developing expertise needed to anticipate, analyse, plan, and control effective communications, in ways that make profitable sense for client organisations.

Accredited by the Chartered Insitute of Marketing and the Institute of Direct and Digital Marketing our Advertising and Marketing Communications degree was designed in consultation with the industry to ensure that graduates are equipped with the required skills set.

Studying Advertising and Marketing Communications at UCLan has a strong practical element and our course gives students the knowledge and skills to gain a position in a dynamic and creative sector.

Why study this course?

You will learn how to use advertising, sales promotion, public relations, social and digital media, personal selling and interactive and direct marketing to help companies achieve their communications objectives. You will receive hands-on practice in the types of activities you would be expected to carry out as an account or media executive in an agency or a company’s in-house advertising department. We also use innovative methods of teaching and assessment to help improve your learning.

You will gain the fundamental knowledge of advertising and marketing communications that forms the base for the rest of the programme. You will learn how communications help business to achieve their objectives. You will also develop your own personal and professional skills.

The course concentrates on industry-specific skills and knowledge and operational aspects of advertising and marketing communications. You will be involved in the theory and practice of communications programmes and apply this knowledge to the types of activities you will be doing when working in the industry, such as writing an advertising brief or designing a communications plan.

The final year of the programme concentrates on bringing your knowledge and skills up to the strategic level to include campaign and media planning. You also have the opportunity to add to the breadth and depth of your knowledge with a choice of options. Your personal skills are further refined to build your confidence to start your graduate job.


LSBE Collaboration Day to Tackle Youth Loneliness
A combination of students and academic members of staff from the Lancashire School of Business and Enterprise attended a collaboration day to tackle youth loneliness held at The Federation in Central Manchester in February, 2018.

Key Information

  • Duration:

    Full-time: three years, or four years with 48-weeks industrial placement/study abroad in Year 3. Part-time: five years.

  • Level:


  • Delivery:

    Campus, Full-time

  • Award Type:

    BA (Hons)

  • UCAS Code:


  • Campus:

    Preston (Campus code: U)

  • Start Date:


  • Fees 2019/20

    Full-time: £9,250* per year (UK/EU)

  • View 2018/19 Fees

Scholarships and Bursaries

The University offers a range of scholarships and bursaries to support you through your studies.

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Entry Requirements

Our typical offer is 104-112 UCAS Points. We operate a flexible admissions policy and treat everyone as an individual. This means that we will take into consideration your educational achievements and predicted grades (where applicable) together with your application as a whole, including work experience and personal statement.

BTEC Extended Diploma: Distinction, Merit, Merit
BTEC Diploma: Distinction*, Distinction
Pass Access Course: with 106-112 UCAS Points
International Baccalaureate: Pass Diploma with 104-112 UCAS points from Higher Level Subjects
IELTS: 6.0 with no component lower than 5.5
GCSE: 5 at grade C/4 including Maths & English or equivalent


Not got the grades?

If you do not meet the formal entry requirements specified, Foundation Entry offers an alternative route to study for this degree

Foundation Entry Route

Check your points

Not sure how many points you have? Use our handy calculator and find out.

Points calculator

Course Overview

Year 1

  • Marketing Essentials
  • Business Functions
  • Business Environment
  • Business and Management Project Essentials

Year 2

  • Marketing Management
  • Contemporary Consumers
  • Integrated Marketing Communications
  • Marketing Research
  • The Responsible Marketer
  • The Enterprising Marketer

Year 3

  • Strategic Marketing or Public Relations for Marketers
  • Campaign Planning and Strategy
  • Media Planning and Buying
  • Advertising/Marketing Dissertation


  • Enhancing Employability through Work Related Learning. Plus 2 Options.

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Learning Environment and Assessment

A 3 year degree qualification typically comprises 360 credits and each 20 credit (a standard module) equates to 200 hours of study, which comprises of a mixture of lectures, seminars, tutorials, practical sessions and independent study. Independent study is an important aspect of your degree course. The exact combination of study time will be detailed within your module descriptors, and will depend on your option choices.

You will benefit from a variety of teaching and learning methods including: lectures, seminars, practical workshops, group activities, personal research and case studies. Personal study and independent research also form an integral part of the course. Some modules are part web-based with links to organisations such as professional bodies. You will also have the option to develop your skills in a variety of areas such as IT, web searching, social media, advanced excel and specialist Microsoft packages.

Assessment includes essays; reports; oral presentations; group assessments; investigating companies and tackling briefs from industry. In your final year you will have the opportunity to undertake an independent dissertation or company project. Exams account for no more than 50 per cent of the final mark (with exception of the accounting modules).

During your first year you will, on average, attend between 12 and 14 hours of formal study per week. In the second and final year attendance will vary depending on which options are chosen but typically between 10-12 hours per week. During the optional placement you follow the normal work pattern of your chosen company.

Strong Industry Links

We have strong ties with local, regional and national businesses. You will also benefit from guest speaker events. Some of these are organised in conjunction with the Chartered Management Institute (CMI) and Chartered Institute of Marketing (CIM). The companies we work with offer internships, placements, live projects and mentors to provide you with excellent practical experience.

Professional Accreditation

Accredited by the the Institute of Direct and Digital Marketing and the Chartered Institute of Marketing.

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Important Information

Contact Us

This course is based in the Lancashire School of Business and Enterprise
Telephone us for further information +44(0)1772 892400
or email us at: | Book a visit

Course Handbook

For detailed information about studying this course at UCLan, please see the course handbook for your year of entry: 2018 Entry | 2019 Entry
For information on possible changes to course information, see our Essential and Important Course Information.

Tuition Fees & Finance

*Tuition Fees are per year unless otherwise stated.
For 2018/19 fees please refer to our fees page.

Further Information for students

You can find regulations and policies relating to student life at The University of Central Lancashire on our Student Contract page.

Entry Requirements

For changes to 2017 UCAS tariff entry requirements please see our Essential and Important Course Information. UCLan requires all undergraduate applicants to have a minimum attainment of five GCSEs at grade C and above, or equivalent, (including Maths and English). In 2017 and beyond we will view the new Grade 4 as being equivalent to a C grade and will therefore require students to achieve GCSE Grade 4 or above. However, if the subject is relevant to our degree programme and requires a higher GCSE grade (e.g. GCSE B grade), and/or includes a Professional body that governs the entry requirements, Grade 5 or above may be required.