Mission, Values and Aims

Our Mission

We create positive change in our students, staff, business partners and wider communities, enabling them to develop their full potential by providing excellent higher education, innovation and research.

Our Values

  • The pursuit of excellence in all that we do.
  • Equality of opportunity for all, supporting the rights and freedoms of our diverse community.
  • The advancement and protection of knowledge, freedom of speech and enquiry.
  • Supporting the health, safety and wellbeing of all. 


  • The University will create an inspirational student experience, enabling people, irrespective of their backgrounds, to fulfil their potential, develop as global citizens and meet their life and career goals.
  • The University will be innovative and entrepreneurial in our approach to research and knowledge exchange in order to maximise our positive social, environmental and economic impact locally, nationally and globally.

  • The University operates in a global market place. Our activities, from our internationally focused research to our curriculum and study opportunities will be international in their outlook.

  • The University will continue to inspire positive change in organisations and people from all walks of life, enabling them to achieve their full potential.

  • We will further strengthen our financial stability, growing income from a diverse range of sources, so enabling continual reinvestment in our people and infrastructure.


The UCLan Values define a framework for the decisions, action and behaviour and they are a promise to people about how they will be treated. These are currently being embedded into the recruitment of new staff, appraisals, promotion and reward, and have been defined as:

The UCLan Values

  • Common Sense
    We are empowered to use judgement to do the right thing.
  • Compassion
    We treat students, staff and the wider community with consideration, care and honesty.
  • Teamwork
    We think and act together, valuing collective as highly as individual achievements.
  • Attention to Detail
    We take personal and professional pride in the quality of our work.
  • Trust
    We rely on each other, showing respect and integrity in all our activities.