Snapshot of success for Gregg after digital support

Challenge

For Lancashire-based photographer and drone operator Gregg Wolstenholme, the North West has an abundance of perfect locations to be captured, from the stunning sea views of the Fylde Coast to the beautiful scenery of the Lake District – which is, as he puts it, every photographer’s dream location.

Photo Credit: Gregg Wolstenholme

Gregg took up drone photography as a hobby two years ago, sharing his work via his YouTube channel and Facebook. As demand for his aerial and stills photography grew he decided to start his own business, Gregg Wolstenholme Photography, becoming a PfCO (Permission for Commercial Operations) licensed drone operator in the process.

It was at this point Gregg recognised he needed a website to showcase his portfolio of work and promote his services. He had two main business objectives: increase the number of visits and subscribers to his YouTube channel and increase enquiries from potential clients.

Solution

In order to begin growing his business, Gregg made contact with the Digital First ERDF project, a team of digital specialists and students from

the University of Central Lancashire (UCLan) which helps promote and achieve growth through a range of digital tools and tactics.

Led by Daniel Livingstone, Project Manager, the Digital First ERDF team undertook a piece of work in relation to the diagnostic needs of the business. They embarked upon a two-month programme of support, to create a new website through which Gregg could effectively promote his work. In addition to being eye-catching, modern and responsive, most importantly, the website needed to have a suitable area for Gregg to display his work and therefore increase awareness of his services.

Benefits

As a result of the project, a new website was developed featuring a prominent call to action on the home page directing visitors to Gregg’s YouTube channel, in addition to an online portfolio where he can showcase examples of his work and a contact form through which he can manage enquiries.

Through Digital First, Gregg’s work was also brought to the attention of Lancashire Life magazine, which featured his stunning shot of Wray Castle on the cover of its October edition.           

Gregg said: “Although my site has only just recently gone live, I’m already experiencing increased numbers of views on my YouTube channel, as well as more enquiries for my work.

“Working with the team was a pleasure from day one and I couldn’t be happier with the finished website. I would definitely recommend Digital First to other businesses, the team’s support has been invaluable.”

The Digital First project is funded by the European Regional Development Fund (ERDF), and provides business support services including digital strategy, app development, website evaluation and redesign, social media support, videography, CPD and training systems and camera drone photography.

Visit Gregg's website to find out more about Gregg Wolstenholme Photography.

About Digital First

The Digital First project is funded by the European Regional Development Fund (ERDF), and provides business support services including digital strategy, app development, website evaluation and redesign, social media support, videography, CPD and training systems and camera drone photography.

For more information, contact Daniel Livingstone, Project Manager at Digital First ERDF, on 01772 895855 or ddlivingstone@uclan.ac.uk or Madeleine Melling, Marketing and PR Officer at Digital First ERDF, on 01772 895654 or mmelling3@uclan.ac.uk.

10 October 2018

Digital First