Navigation

Apprenticeship Courses

DIGITAL MARKETING DEGREE APPRENTICESHIP - BA (HONS) DIGITAL MARKETING

Digital Marketing Degree Apprenticeship

This degree apprenticeship programme was designed in collaboration with our student body, national and local companies. This course will allow you to enhance your digital skills in a time of rapid technological change and progress your career prospects by combining academic study with practical work experience.
 

WHAT IS A DEGREE APPRENTICESHIP?

A Degree Apprenticeship is a degree you study for while working as an apprentice with an employer and is paid for by your employer and the Government. The course and the apprenticeship are designed to a national standard for a particular job role and often come with professional qualifications and accreditation.

WHY STUDY THIS DEGREE APPRENTICESHIP COURSE?

The course focuses on you developing skills and competencies you can directly apply in your work environment.

By integrating academic theory with practical work experience, you will become more confident as you develop new skills.

The programme will be assessed in a variety of different ways. For example, there will be portfolios, digital skills activities, digital marketing case studies and report writing. In some modules, you will deliver group presentations in addition to developing Digital Marketing plans.

The work-based projects will be agreed with your employer to ensure that it is relevant and that it meets the needs of the business.

Your degree will help you into a wide variety of roles in Digital Marketing.

Students will learn in a modern campus that is currently being transformed as part of our £200m Masterplan. Our Marketing staff have decades of industry experience to draw upon and are contributing to internationally recognised research.

WHAT DOES THE COURSE LEAD TO?

On successful completion of the BA (Hons) Digital Marketing Degree Apprenticeship programme you will be able to demonstrate knowledge and understanding of Digital Marketing and subject areas while placing these within a wider organisational and contextual framework.

The programme will equip you to create a portfolio of evidence of your knowledge, skills and competencies as applied in your workplace.

The course at UCLan has been designed to a national standard, defined by the government for a job in a Digital Marketing role.

WHAT QUALIFICATION DO I RECEIVE AT THE END OF THE COURSE?

At the end of your course you will receive a BA (Hons) Digital Marketing (Digital Marketing Degree Apprenticeship) from the University of Central Lancashire.

LEADERSHIP ACTIVITIES AND INTERVENTIONS

As an integral part of the course, the apprentice will also participate in our unique leadership activities and interventions offered through our Leadership Hub. The Leadership Team engages the participants with sessions that are strongly rooted in best practice but uses creative, innovative and fun methodologies to achieve the best results. They concentrate on developing the individual, which combined with the theory and work-based experience will make a real difference to the individual as well as to the business.

line

ENTRY REQUIREMENTS

  • 112 points at A2 - General Studies accepted
  • BTEC Extended Diploma: Distinction, Merit, Merit
  • BTEC Diploma: Distinction*Distinction*
  • Pass Access To HE with 30 Level 3 Credits at Distinction
  • International Baccalaureate: 28P
  • IELTS: 6.0 with no sub-score lower than 5.5
  • GCSE: Maths and English grade C or equivalent

Non Standard:

Applications from candidates with non-standard qualifications, eg. relevant work experience and/or formal qualifications from other subject areas, will be considered on a case by case basis.

The prospective applicant needs to either be in Digital Marketing position or working towards a position in Digital Marketing.

line

COURSE AT A GLANCE

Please note: This course is subject to final approval and the apprenticeship standard is currently in development and its contents are subject to change.

Year 1

  • Marketing Strategy
  • Data Analysis and Relationship Management
  • Social Media Marketing and Optimisation
  • Contemporary Digital Markets
  • Strategic Digital Marketing Project

Year 2

  • Marketing Management
  • Digital Design for Marketers
  • Regulation Ethics and Trust
  • Market Research and Consumer Insight
  • Applied Digital Marketing Project

Year 3

  • Marketing Principles
  • Digital Marketing platforms
  • Digital Behaviours
  • Social Media Communications
  • Introductory Digital Marketing Project

line

COURSE DELIVERY

The course will be delivered on a part-time blended learning approach with day-release from the work place. Students will be expected to attend during the University’s teaching weeks in:

Semester 1 (September to January)
Semester 2 (January – May)
Semester 3 (June – August) – students continue with work-based projects.

Students will engage in learner-centred activities that focus on employability and personal development such as skills audits, role plays and presentations, together with encouraging both peer self-analysis and evaluation will enable continuous personal and professional development.

HOW TO APPLY 

The first step is to apply direct to an employer offering an apprenticeship position or approach an employer with the course information and ask if they are interested in the scheme. If you are already in employment then talk to your employer about the course and how your company can utilise the Apprenticeship Levy to join it.

Your employer or potential employer should then contact UCLanapprenticeships@uclan.ac.uk to begin the process of drawing up a contract and welcoming you to the University.