PingPing’s background is in Business and Management, and more specifically entrepreneurship. She is passionate about using learning theories, such as Experiential Learning Theories and Community of Practice, to nurture and support an effective learning community, which can take place in a classroom as well as in an informal setting. PingPing’s research interests inform her teaching practice.
Having successfully managed the MSc Business Management programme, PingPing is now the Programme Leader for the full-time MBA students from the September 2020 intake. PingPing is research active. Her monograph (Creating Communities of Practice: Entrepreneurial Learning in a University-Based Incubator) is published by Springer in February 2021. The book draws on extensive qualitative, documentary evidence and PingPing’s experience of being a member of a steering group in a University Business Incubator in the North West of England. It explores the transformation process of entrepreneurial opportunities, as well University students and graduates. More importantly, the book presents how individuals who have a business idea acquire the necessary skills, resources and knowledge and become entrepreneurs. PingPing is currently teaching on the MBA as well as the DBA programme.
PingPing is a fellow of the Higher Education Academy. She has taught in the area of business management and entrepreneurship at Universities across the North West of England since 2008. She has worked collaboratively on a number of research projects, including Mapping Corporate Europe involving Universities in Denmark, Italy, UK and Portugal; Innospace, a University-based incubator at Manchester Metropolitan University; and the NES Entrepreneur Scholarships programme. PingPing has been a reviewer for a number of international conferences, journals and publishers. She has been an active member of professional organisations such as the British Academy of Management and the Institute for Small Business and Entrepreneurhip. To help to promote Entrepreneurship as an important discipline, she gained European Entrepreneurship Educators Fellowship. She was also committee member and secretary for the Entrepreneurship Track for six years at the British Academy of Management, assisting the Chair to grow this increasingly important research subject and community.