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Peter Ashfield

Subject Group Lead for Marketing, Human Resource Management and Leadership
School of Business

Peter leads the Marketing, Human Resource Management and Leadership Subject Groups delivering a range of Undergraduate and Post Graduate programmes. Peter says: “Currently I have two main goals, to enable the Subject Groups I lead to flourish and also guide our HE students to achieve their academic and professional goals, whether it is attaining the highest level qualification they can or guiding them to gain entry to businesses or becoming an entrepreneur."

Responsible for the day-to-day activities and supervision of the Marketing, Human Resource Management and Leadership Subject Group team members. Member of the School of Business School Executive Team (SET)

Peter has nearly 30 years of practitioner experience of business related account management, HRM, general management, selling, leadership, group facilitation, consulting, learning and teaching to large corporate customers and SMEs to help and guide them to develop their businesses. In addition, he has over eight years experience of delivering undergraduate and postgraduate level teaching and learning, plus UG and PG dissertation supervision. He is qualified to teach in HE. He explains, engages and enthuses within his learning and teaching delivery. Main areas of expertise are digital marketing, business strategy, teaching and learning, use of social media in business and the facilitation of learning/teaching events, seminars and workshops.