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Jean Metcalfe

Lecturer, Tourism, Hospitality and Event Management
School of Business

Jean teaches across the Tourism, Hospitality and Event Management programmes, currently leading modules in Consultancy, International Corporate Hospitality Management and Management Development. She has a wealth of experience in Higher Education, Recruitment Consultancy, Public Relations and Corporate Training, having also worked at Senior Management level in UK Regional Tourism Boards and the International Convention sector.

As an experienced lecturer with a background in both Recruitment and Destination Management, Jean’s teaching areas focus on professional skill development and the international conference sector. Her current research into the hidden influences on city destination policy and strategy involves regular contact with tourism and event professionals. Maintaining these established links with industry helps to ensure that lecture material is valid and provides thought-provoking and creative student assessments.

Before joining the University, initially in 1996, as a lecturer and programme leader, Jean was a Director at Greater Glasgow Tourist Board and Convention Bureau with responsibility for all Visitor Service provision and for the successful completion of a £2 million visitor centre development in the heart of the city. She also led the support team involved in hosting the Rotary International Convention, one of the largest International Association Conferences ever held. Prior to her time in Glasgow, she was the Public Relations and Training Officer for Cumbria Tourism, working closely with public and private sector organisations to promote the region. Her early career was spent in Manchester, initially as a consultant for an independent tour operator, specialising in the USA and Canada, and then as a Recruitment Consultant with an established client list including international legal, accountancy and P.R. firms together with Manchester Airport and Granada TV. More recently, Jean has also worked for two other Higher Education Institutions as a Senior Lecturer and course leader, specialising in Tourism Destination Strategy and International Corporate events, additionally developing a successful Events Management undergraduate programme. She returned to UCLAN in 2015 as a part time member of the academic staff team within the Division of Tourism, Hospitality and Event Management (THE). In addition to leading modules for second and final year students, Jean provides a monitoring and quality support role for THE modules delivered in Cyprus. An experienced External Examiner, Jean has worked with other UK Universities and H.E. providers to validate, monitor and review the quality of undergraduate programmes in Business, Events, Tourism, Hospitality and Leisure Management. She has also assisted UK Destination Marketing Organisations by facilitating workshops and has judged the Tourism Awards in Cheshire, Lancashire and Cumbria. Jean’s current research is focused on the factors influencing the development of urban destination policy and strategy, particularly Glasgow’s event offer and marketing approach. The initial paper arising from this research, “What the papers don’t say”, co-authored with Dr Paul Fallon, received very favourable reviews from the academic panel members of the 2019 “International Conference in Tourism Marketing and Destination Branding” in Torres Vedras, Portugal.

  • Fellow, Higher Education Academy, 2007
  • PGCE, University of Central Lancashire, 2000
  • PGDip Tourism Management, Manchester Metropolitan University,1982
  • BA (Hons) History of Art, Leeds University, 1981
  • UK Destination policy and strategy
  • International Meetings, Conventions, Incentives and Exhibitions.
  • Parish Councillor since 2018.