Georgina is an invited member of the Athens Institute for Education and Research and a Research Associate affiliated with the Media Discourse Group at de Montfort University. In a freelance capacity, Georgina works as a music researcher gathering data for the Performing Rights Society. She also holds a Higher Education Academy Fellowship, a Further and Adult Education Teaching Certificate.
Georgina teaches film, media and popular music studies across a range of programmes. In addition to this undergraduate teaching, she supervises postgraduate research in popular music studies. As film and media work placement tutor, Georgina also liaises with employers in the Creative and Cultural industries, contributing recently to a BAFTA working party on careers in media and film and co-editing The Essential Guide to Careers in Media and Film (Sage, 2007). Research expertise includes histories and theories of popular culture, looking primarily at gender, identity and popular music history. Recent publications are the monographs Send in the Clones: a Cultural Study of the Tribute Band (Equinox 2012) and Boy Bands and the Performance of Pop Masculinity (Routledge, 2019). Georgina also co-edited Relocating Popular Music (Palgrave, 2016) and Exploring the Spiritual in Popular Music (Bloomsbury, 2021). She has published numerous journal articles and book chapters looking at subjects such as Manchester region music history, women in rock music, go-go dancing, cars and automobile culture.
Georgina acts in an advisory capacity on aspects of popular music and popular culture, she was consultant for the documentaries Playing Tribute (2013), Made in Manchester (2006) and the BBC series I Love the ‘70s.