Dr Conrad Coelho
Lecturer in Business and Marketing
School of Business
Dr Conrad Coelho is a passionate Business Marketing Lecturer with a decade of international teaching experience, which includes module designing and course leadership. Conrad holds a PhD in the domain of Digital Marketing and his research straddles between social media advertisements, adoption of new digital technologies and contemporary issues in the online world.
Dr Conrad Coelho is our Course Leader for the BSc (Hons) Business and Marketing programme (Jan intake). He teaches Marketing and Digital Marketing related modules on the MBA, MSc (Digital Marketing Communications) and UG Business courses. Conrad also represents the School on open days and delivers academic sessions for prospective students visiting campus.
Additionally, Conrad serves as a School Governor in Preston and enjoys volunteering as the Digital Marketing Consultant for a local NGO. Dr Conrad Coelho brings in these experiences to ensure his teaching is industry relevant.
Previously, Conrad has had the experience of working as the Chairperson of the Departmental Board of Studies (UG Business Management); and has also served as the Coordinator of a state-sponsored National Refresher Course in Commerce and Management Studies. Additionally, he has experience of building External Academic Linkages.
An enthusiastic Latin and Ballroom dancer, Conrad Coelho has published his Online Dance Pedagogy related research in international journals such as the Dance Education in Practice, Research in Dance Education and the ISTD (UK) magazine Dance!
- PhD in Management Studies (Digital Marketing), University of Mumbai, 2022.
- Qualified the National Eligibility Test (NET) for Lectureship (the professional teaching qualification in India), Management Studies, 2012.
- Master of Management Studies (Marketing), University of Mumbai, 2008.
- Bachelor in Engineering (Instrumentation), University of Mumbai, 2006.
- Affiliate Professional Member of the Chartered Institute of Marketing (CIM).
- ‘Certified Management and Business Educator’ by the ‘Chartered Association of Business Schools’.
Journal Articles:
Coelho C, & Menon S. (2022). Commencing on the Right Foot towards (On)Line of Dance –an Empirical Study in India, Research in Dance Education, DOI: 10.1080/14647893.2022.2033715.
Coelho C, & Menon S. (2020). Online Dance Training in a Social Distancing Environment: Examining Preferences of Latin and Ballroom Dancers. Dance Education in Practice, 6(4), 23-29.
Coelho C. (2020). A Comparative Study of features influencing preferences for C to C E-Commerce platforms. Shodh Sanchar Bulletin, ISSN 2229-3620.
Conference Presentations:
Holliday C, Cross B, and Coelho C. (2021). A Pilot Investigation into the Student Perception of TikTok with a View to Its Potential Use as a Recruitment Tool for HEIs. International Online Conference by DPU, Thailand and Lala Lajpatrai College, India.
Coelho C, & Menon S. (2021). Consumer perspective towards the Facebook Reliance Jio Deal. National Online Conference by Seva Sadan College, India.
Book: Chunawalla S, & Coelho C. (2016). Production and Total Quality Management, ISBN: 978-93-5202-092-8.
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Telephone:+44 (0) 1772 894533
Email: Email:Dr Conrad Coelho
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