Adam teaches across a range of subjects at the intersections of art and design theory, contextuality, and musicology. His scholarship is located in the field of hip hop culture, and he has undertaken practice and text-based research on the subject. He is a National Teaching Fellow of the Higher Education Academy, and also supervises postgraduate projects on hip hop and other Black music cultures in addition to post-colonial cultural context and ethnomusicology.
Adam is the school lead for research and innovation, in addition to leading Unit of Assessment 32: Art and Design: History, Practice and Theory for REF2021. Adam also supports and mentors Early Career Researchers and is ethics lead for the school. He has published widely in hip hop studies and ethnomusicology, and his monograph 'Provincial Headz: British Hip Hop and Critical Regionalism' (Equinox Publishing Ltd.) was published in 2020 and was the first book of its kind to discuss the historic complexities of hip hop in British regional-rural contexts.
Adam has 20 years extensive and diverse teaching experience, holding substantial posts in three UK universities before arriving at UCLan in 2014. He has been subject lead for critical and cultural theory, a post which allowed him to develop his research informed teaching ethos from design history to ethnomusicology. Adam has led studio-based subjects at undergraduate and postgraduate level, and served on ethics, and equality and diversity committees. Adam has been invited to speak on the regional-rural in hip hop at symposiums, conferences, public talks, panel discussions and in-conversations in the United States, Germany, and Belgium as well as across the UK. He has also been a visiting critic at Plymouth University, UCL, Sheffield University, University of Ulster, KU Leuven, London Metropolitan University, and University of Westminster. Adam regularly collaborates with colleagues in the music department at University of Bristol, particularly on the regionally focused hip hop min-festivals ROPE-A-DOPE which are also delivered in partnership with local, national, and international practitioners and artists. Over the past 15 years, Adam has convened and co-convened conferences, symposia and discussion panels, both academic and public, on subjects such as the appropriation of the spatio-cultural, the relationship of graffiti in hip hop, the roles of ethnography and practice in hip hop, and the histories of underground British hip hop.
- FHEA Membership, University of Central Lancashire, 2016
- MA History and Theory, Kingston University, 1998
- Postgraduate Diploma in Architecture, KIngston University, 1997
- BA Hons in Architecture, University of Greenwich, 1994
- Regional-rural Hip Hop
- Identity and Representation in Hip Hop
- Material Culture and Artefact in Black Music
- Spatio-cultural Appropriation
- Graffiti and Rurality/Urbanism
- Critical Regionalism
- Ethnomusicology and Autoethnomusicology
- Co-editor of The Journal of Global Hip Hop Studies
- Member of the European Hip Hop Studies Network
- PhD Examiner at University of Leeds
- External Examiner at Newcastle College