Callum Spavins and Georgia Smith, second year BA Marketing Management students in the CMPR Division of the Business School at UCLan, reached the national finals of the Chartered Institute of Marketing (CIM) Pitch 2017; held at CIM Head Office in Maidenhead.
Only 12 teams were selected nationally for the final and the duo had to do a 10-minute pitch to a panel of judges including Unilad, Student Universe and CIM.
Caroline Holliday, Senior Lecturer, CIM Course Leader and Employability Lead for the School of Business said:
“Our students Callum Spavins and Georgia Smith absolutely ‘smashed' their pitch. They presented beautifully, their timing was spot on, they answered all the questions superbly and were praised by the judges for having the best range of tactics, best budget detail and they loved the students’ virtual wall idea, CSR, conservation and Go Pro camera ideas for the adventure holidays.
“The CIM Pitch 2017 was a marvellous opportunity for Callum and Georgia to put marketing theory from their course into practice and pitch their ideas, developed from producing a 2,500 word Strategic Marketing Plan to a panel of industry experts. Not only was this an excellent opportunity for them to work on a 'live project' but it also enhanced their employability skills in the areas of oral and written presentation skills, teamwork and time management which will enhance their CVs in such a competitive market place.”
Callum and Georgia will be presented with a framed certificate for making the final and be entered onto the ‘Pitch’ Hall of Fame.