Roberta Friar was awarded an MA in Marketing and Public Relations with Merit at the December 2016 graduation ceremony. As a result of this master’s degree she secured a graduate role with LateRooms.com working as a Digital Performance Assistant. Her work involves working as part of the online performance team and her day to day work mostly includes digital marketing. She helps with the PPC (Pay Per Click) side of the business. The role allows Roberta to be creative with the advertisements and evaluate which wording and styles are most effective.
After studying an MA in Marketing and Public Relations and undertaking Digital Marketing as a module Roberta said: “The course gave me an advantage when applying for jobs and helped me to have a basic understanding of how digital marketing works in different industries which is now fully applicable to my current role.” Course Leader Caroline Holliday added: “Roberta’s hard work on the course has been rewarded by securing a graduate role at LateRooms.com. The course team in the Communication, Marketing and Public Relations Division wish Roberta every success in her new role.”