Two Lancashire Business School (LBS) graduates delivered inspiring talks to first year Marketing and Public Relations students to get them proactively thinking about their future careers.
The ‘Meet the professionals’ event organised by the Division of Communication, Marketing and PR as part of the School’s Skills Week, invited high-profile graduates Jenny Bollington and Kieran Murphy to share details about their career paths since leaving UCLan.
Both graduates presented relevant case studies from their current job roles and also provided some hints and tips for students seeking employment or work experience in the area of PR and marketing.
Jenny, who is media manager at Blackpool Council (BC), graduated from Marketing and Public Relations course at UCLan ten years ago and had been working for BC ever since.
Jenny said: “After my second year I applied to a few places to get some PR experience and got offered an internship at Blackpool Council. It was initially supposed to last couple of weeks, but I ended up working all summer.”
After graduation Jenny landed herself a graduate position at BC and worked her way up to her current role, overseeing a team of eight and managing all communications on behalf of the council.
Having worked in PR for a decade, Jenny was able to give a first-hand insight into what media relations entail and how it has changed by constant technology development. As well as pointing out the importance of having work experience, she also encouraged students to hone their additional skills which, according to Jenny, are highly valued by current employers.
Kieran, who is head of marketing at The In Thing, a children’s toys international distribution company, graduated from the Marketing course two years ago. While studying he completed his placement year with the company.He kept in touch with the employer throughout his final year at the University and after graduating with a first, he managed to scoop his old job back. Since then Kieran has been working for The In Thing where he is constantly on the move between his two offices – one in San Francisco and the other one in Blackburn.
Kieran, who’s included in the UK’s list of ’30 under 30’ 2013, shared: “I wouldn’t be where I am at the moment if not for my industry experience during my studies.”
He also walked students through the stages of his successful and budget-friendly campaign for Magic Choc, a chocolate picture maker toy, which was recognised as a number one product on Amazon the following day after its official release.