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Digital First helps biscuit firm taste social media success

Nelson-based Farmhouse Biscuits is a family owned business which has been manufacturing and supplying high quality biscuits to UK and international clients for almost 60 years, with the fourth generation of family members now at the helm.

In order to grow the business, increase brand recognition and expand the workforce through the recruitment of new staff, Farmhouse partnered up with Digital First - a team of digital specialists and students from the University of Central Lancashire (UCLan) which helps SMEs promote and achieve growth through a range of digital tactics.

With a Facebook page already established, Farmhouse wanted to increase its audience of fans to reach new customers through the social media platform, to broaden the reach of the brand and make potential candidates aware of vacancies.

A 12-month programme of activity was developed by the Digital First ERDF team led by Daniel Livingstone, Project Manager. At the beginning of every month, a content plan was produced by the team and sent to Farmhouse for sign off. Posts were then scheduled, and reports completed at the end of each month providing statistics on engagement and page growth.

At the end of the 12-month programme, the Farmhouse Biscuit Facebook fanbase had increased by 843 per cent.

As a result of the social media support provided by Digital First, Farmhouse Biscuits was able to increase awareness of its brand, bringing it to the attention of potential retailers in the UK and overseas, and a number of enquiries were received in relation to job vacancies promoted through the social media strategy.

Alex Simpson, Sales Coordinator at Farmhouse Biscuits, said: “We were very pleased with the support we received, and I would absolutely recommend Digital First to businesses looking to achieve success through digital strategy. The team were very helpful, friendly and proactive in helping us achieve our objectives.

“To be able to grow our Facebook audience by 843 per cent is testament to the insight the team shared with us, and we were given the knowledge and tools required to continue the good work, which demonstrates the value the partnership has added to the business.”

The Digital First project is funded by the European Regional Development Fund (ERDF), and provides services including digital strategy, app development, website evaluation and redesign, social media support, videography, CPD and training systems and camera drone photography.

For more information, contact Daniel Livingstone, Project Manager at Digital First ERDF, on 01772 895855 or ddlivingstone@uclan.ac.uk or Madeleine Melling, Marketing and PR Officer at Digital First ERDF, on 01772 895654 or mmelling3@uclan.ac.uk.

25 June 2018

Digital First

European Union