A combination of 10 undergraduate (first and second years) from the BA (Hons) Marketing Management, the BA (Hons) Business and Marketing, the BA (Hons) Advertising and Marketing Communications, plus one postgraduate student from the MSc in Marketing Management from the Communication, Marketing and Public Relations Division, and two academic members of staff from the Lancashire School of Business and Enterprise attended a collaboration day to tackle youth loneliness held at The Federation in Central Manchester in February, 2018.
UCLan was approached directly by Phil Cookson, one of the Directors from Creative Resource, a Creative, Marketing, Digital and PR Recruitment Specialists formed in 1990. Phil was looking for a number of our Marketing students to be part of the ‘Two&Two’ event.
The collaborative event gave our students opportunities to work with students from other universities and staff from agencies and brands were present to coach and mentor them throughout the day. Students were provided with a brief on youth loneliness and it was their job to be creative and come up with the best ideas to showcase their skills and knowledge. In addition, they were able to network with some of the biggest agencies in the North West.
Throughout the day students worked with many industry mentors. There were developers, strategists, social media, PR and media experts, designers, copywriters and creative directors available for advice and guidance.
Once students had finished working on the brief and the judging was taking place they did some ‘Speed Monitoring’ – where they had face-to-face networking with industry professionals.
The companies who were involved in organising this event were as follows:
Caroline Holliday, Senior Lecturer in Marketing in the Division of Communication, Marketing and Public Relations at the Lancashire School of Business and Enterprise said: “This was a marvellous opportunity for our undergraduate and postgraduate students to meet and work with fellow students in education, industry experts in the field of marketing and business and network with like-minded individuals in the marketing industry. The top of youth loneliness was one, which the students felt very passionate about, and the event enabled students to use their employability and marketing skills.
I would like to thank Phil Cookson from Creative Resource for giving UCLan marketing students the opportunity to be involved in this exciting day, the students for all their hard work and enthusiasm on the day and to the staff who supported this event.”
05 March 2018