Course: BA(Hons) Graphic Design
A graphic design student from the University of Central Lancashire (UCLan) is celebrating after picking up a YCN Student Award.
Final year student Lizzie Francis was recognised for the outstanding quality of the designs she produced when working to a brief set by children’s food producer, Ella’s Kitchen. Lizzie was required to produce a business to business tool kit and her innovative use of children’s nursery toys enabled her to successful convey Ella’s Kitchen’s brand values.
She said: “It was a surprise to win but I was really pleased with my design and had so much fun doing it. Winning ticks all the right boxes and shows I can follow brand guidelines so hopefully it will give me an edge with employers.”
The YCN Student Awards are an annual competition which highlight up and coming creative talent. The awards run alongside universities, colleges and art and design schools in the UK and abroad. Lizzie was inspired the company’s commitment to produce food which appeals to children’s five senses.
She added: “Ella’s Kitchen are hands on, they like creating products which children can hold so I thought, ‘why can’t grown-ups be hands on?' I didn’t want to it be too corporate but something that people could engage with.”
Lizzie’s achievement will be recognised at an awards ceremony in September YCN and her work will be showcased in the upcoming YCN Student Awards Annual and on the YCN website.
There has been further success for UCLan graphic design graduates Carl Jeffers and Katy Monaghan. Carl, a graduate of the BA (Hons) course won the HTC One billboard design competition. Carl's design is displayed on a billboard in St. Peters’ Square, Manchester. Carl’s solution ‘The Life of the Party’ draws comparison between today’s mobile phone and headphones and the way people used to listen to music by carrying around boom box in a similar way.
Katy, a BA (Hons) Digital Graphics and MA Graphic Design graduate has gained a place on the BBC Trainee Design Scheme 2013.
This is a fantastic achievement which will see Katy work in BBC London for two weeks and then BBC North at Media City, Salford for a year as a trainee user experience designer working in departments such as IPTV/Red Button.