Lancashire School of Business and Enterprise
Greenbank Building, GR131
+44 (0) 1772 89 5711
Rod is a Senior Lecturer and Course Leader in Event Management. He has had a long career in senior management roles in the events and hospitality industry enabling him to put the academic theory into practical context. Rod's specialisms are Hospitality and Event Management, particularly Live Events.
MBA, University of Central Lancashire, 2000
Postgraduate Diploma in Business & Professional Studies, University of Central Lancashire, 1999
BA (Hons) Hospitality Studies, University of Central Lancashire, 1996
City & Guilds 730-7 Further and Higher Education Teacher's Certificate, Blackpool and the Fylde College, 1985
HND in Hotel and Catering Administration, Blackpool and Fylde College, 1975
A range of industry-based qualifications.
MIH, Member of Institute of Hospitality
Rod has spent much of his career in senior management roles in the events and hospitality industry in various sectors and in both private and public sector organisations, which enables him to put the academic theory into practical context. In 1987, in addition to his full-time job, he began part-time employment at Blackburn College teaching Food, Wine and Bar Service and Management, a role he maintained for 6 years before becoming Catering Manager at UCLan in 1993. During his employment at UCLan he began studying for a BA in Hospitality Studies, graduating in 1999 and following this with a Postgraduate Diploma in Business & Professional Studies and subsequently an MBA. Rod left UCLan Catering Services in 2005, to begin part-time work as a Service and Supplier Manager, with SNUPI Ltd where he was responsible for managing food purchasing contracts for many Scottish and North Western England universities and colleges, and where he organised and facilitated a wide ranging training programme for universities and colleges throughout the UK; the training programme included organising events, exhibitions and conferences. At the same time, Rod began working as a part-time lecturer at UCLan in SSTO and Lancashire Business School and he was Director of his own consultancy company, specialising in service quality, operational management, purchasing and team building. In 2008, Rod entered full-time Higher Education initially as a Lecturer and latterly as a Senior Lecturer in SSTO, specialising in Hospitality and Event Management, particularly Live Events.
No Publications Available.
Course Leader for Event Management.
Rod teaches across a range of hospitality and event management undergraduate and postgraduate programmes within the School, combining his extensive practical operational management and consultancy experience with his academic knowledge. Current teaching modules include:
Events in Action
Corporate Hospitality and Business Events
Contemporary Issues in Food and Drink
MA Event Management
Event and Hospitality Work Placements Supervision
Supervision of undergraduate and postgraduate project and dissertations