School of Business
Greenbank Building, GR327
+44 (0) 1772 89 3254
After twenty years industry experience in advertising and marketing working for the BBC on brands like Top Gear as well as major media players such as News International on titles such as The Sun, The News of the World, The Times and Sunday Times as well as The Daily Express and Metro, Robin is really pleased to be able to bring all that experience to help and inspire students.
Robin is passionate about advertising and marketing because in his view they are the key drivers for globalisation and all the brands we just take for granted in the modern world. Without advertising and marketing many of products and services we take for granted just would not exist as they do today. He bases this view not just on academic reading but also on experience gained working in some of the best known organisations in the industry. Robin is also heavily involved in the health club industry as a fully qualified gym instructor.
Ryding, D., Vignali, G.,Caratu, M., Wang Y-Y. and Carey, R. (2016) ‘21st century luxury fashion retailers’ marketing strategies for customer satisfaction: UK perspective’, Int. J. Business and Globalisation, Vol. 16, No. 1, pp.79–103.
Ryding, D., Vignali, G., Carey, R. and Wu, M. (2015) ‘The relative significance of product quality attributes driving customer satisfaction within the fast fashion market: a UK perspective’, Int. J. Business Performance Management, Vol. 16, Nos. 2/3, pp.280–303.
Ryding, D., Campaniolo, D. and Carey, R. (2014) ‘Customer expectations and perceptions of food product quality in the UK discount grocery sector Business and Globalisation, Vol. 13, No. 1, pp.91–103.
Ryding, D., Navrozidou, A. and Carey, R. (2014) ‘The impact of eco-fashion strategies on male shoppers’ perceptions of brand image and loyalty Int. Jn Business and Globalisation, Vol. 13, No. 2, pp.173–196.
Actively involved with industry links in marketing and advertising sectors.
Involved with LBS knowledge transfer.
Qualified gym instructor who teaches a wide range of classes from yoga to indoor cycling for major health clubs including Virgin Active.
Marketing, Advertising and Media