Robin Carey

Acting Division Leader – Division of Communication, Marketing & Public Relations Course Leader – Advertising and Marketing Communications, Hong Kong

School of Business

Greenbank Building, GR327

+44 (0) 1772 89 3254

After twenty years industry experience in advertising and marketing working for the BBC on brands like Top Gear as well as major media players such as News International on titles such as The Sun, The News of the World, The Times and Sunday Times as well as The Daily Express and Metro, Robin is really pleased to be able to bring all that experience to help and inspire students.


Full Profile

Robin is passionate about advertising and marketing because in his view they are the key drivers for globalisation and all the brands we just take for granted in the modern world. Without advertising and marketing many of products and services we take for granted just would not exist as they do today. He bases this view not just on academic reading but also on experience gained working in some of the best known organisations in the industry. Robin is also heavily involved in the health club industry as a fully qualified gym instructor.


  • Doctor of Science/ Doctor of Philosophy in Economics, University of Vitez 2016
  • MEd Masters In Education, University Of Central Lancashire, 2015
  • P Dip PPE , University of Central Lancashire, 2014
  • P Cert LTHE, University of Central Lancashire, 2013
  • Cert HE Teaching, University of Central Lancashire, 2012
  • MBA Masters in Business Administration, Hull University, 1993
  • LLB(Hons) Business Law, Coventry University 1988
  • Fellow of the Higher Education Academy 2013


Ryding, D., Vignali, G.,Caratu, M., Wang Y-Y. and Carey, R. (2016) ‘21st century luxury fashion retailers’ marketing strategies for customer satisfaction: UK perspective’, Int. J. Business and Globalisation, Vol. 16, No. 1, pp.79–103.

Ryding, D., Vignali, G., Carey, R. and Wu, M. (2015) ‘The relative significance of product quality attributes driving customer satisfaction within the fast fashion market: a UK perspective’, Int. J. Business Performance Management, Vol. 16, Nos. 2/3, pp.280–303.

Ryding, D., Campaniolo, D. and Carey, R. (2014) ‘Customer expectations and perceptions of food product quality in the UK discount grocery sector Business and Globalisation, Vol. 13, No. 1, pp.91–103.

Ryding, D., Navrozidou, A. and Carey, R. (2014) ‘The impact of eco-fashion strategies on male shoppers’ perceptions of brand image and loyalty Int. Jn Business and Globalisation, Vol. 13, No. 2, pp.173–196.

Membership of professional and learned bodies

  • Fellow of the Higher Education Academy
  • Member of the Chartered Institute of Marketing MCIM


Actively involved with industry links in marketing and advertising sectors.

Involved with LBS knowledge transfer.

Qualified gym instructor who teaches a wide range of classes from yoga to indoor cycling for major health clubs including Virgin Active.


Teaching Activities and Responsibilities

Marketing, Advertising and Media