Nick Davies

Nick Davies

Research Assistant

School of Management

Greenbank Building, GR146

+44 (0) 1772 89 5897

Nick has been part of the Institute of Transport and Tourism for more than nine years and during that time contributed to a broad range of research studies, using a diverse set of research methods and analytical techniques. His research mainly focuses on: sustainable tourism, walking and cycling, environmental impacts of transport and tourism, travel behavioural change and trail development. Nick has a number of years’ experience of securing research funding, and producing high quality for a range of organisations, including research for local, regional and European Government agencies. Nick is completing a PhD, and teaches on a number of International Tourism Management, Hospitality and Events modules.

Full Profile

Nick's PhD is due to complete in 2014 and is entitled 'Investigating Route Choice of Recreational Walkers in the English Lake District’. The study used a mixed methods approach, with the first phase of research involving an exploratory study involving interviews with expert practitioners, and the second a year-long survey of recreational walkers.

His other HE qualifications are:

  • PG Cert in Teaching and Learning in Higher Education, UCLan, 2012
  • PG Cert in Business and Management Research Method, UCLan, 2008 
  • BSc (Hons) Environmental Science, UCLan, 2005

Nick also has formal training and experience in a number of research software packages including: 

  • SPSS quantitative data software (Advanced level) 
  • R quantitative data software 
  • NVivo qualitative data software 
  • Survey software including SNAP, DiPolar Professional Quest and MapInfo GIS software 

He is also an Fellow of the Higher Education Academy.


Selected examples include:

Nick has managed and contributed to a broad range of research projects under the sustainable transport and tourism umbrella, at local, national and international levels. They have involved collaboration with an extensive range of organisations, both academic and within industry. Methods used include: survey questionnaires, depth interviews, mobile methodologies, economic impact assessment, carbon footprinting, focus groups, delphi survey, online research methods, and case study research.

The projects have focused on travel behavioural change, economic impacts of recreational trails, walking and cycling, tourist buses, outdoor recreation and visitor management at attractions.

  • Research Note on Passenger Rights and Tourism, Cost of non-Europe, 2014, European Parliament
  • European Greenways as Transnational Tourism Product, 2013-ongoing, European Commission
  • Monmouthshire Coastal Path Transport Study, 2013, Monmouthshire County Council
  • Industrial Heritage Tourism Study, 2012, European Commission 
  • Citizen’s Rail, 2012-ongoing, Interreg 4b
  • Eurovelo (2011-12 and 2008-9), study of European Cycle Tourism on behalf of the EU
  • Lake District Travel Survey, 2011, Lake District National Park Authority
  • Dee Valley walking and cycle trail feasibility study (2010-11)
  • Workington Travel Impact Survey (2010), study of changes in travel patterns
  • Wrekin Forest Sustainable Forest and Access Study (2010)
  • Rea Valley Trail, feasibility study (2008-9)
  • Bus and Train Walks (2008-9), a study of organised walking group leaders
  • MAX (2006-9), an EU Travel Awareness and Mobility Management Research Project
  • Trent Valley Way, feasibility study (2008)
  • Every Stop Helps (2007-8) Study on health and public transport
  • Shropshire Hills Shuttles Study (2008), study on bus use in tourist areas 
  • Comparative Recreational Study of Wales and other Countries (2006-7)
  • CO2 calculation report for Carding Mill Valley (National Trust Visitor Site) (2007)
  • Cravenlink (2007)Yorkshire Dales leisure bus service survey
  • Tourism on Board (2005-6), a study of bus users in tourist areas
  • North Sea Cycle Route Study (2006-7)
  • Economic Impact of Cycling Study (2006)
  • Delphi Study: The future of Transport and Tourism
  • West Somerset Railway Study (2006)
  • Investigation of the relationship between particle size and heavy metal pollution (2005)


Weston, R., Davies, N. & Guiver, J. (2015) ‘Cycle Tourism Development in the Peak District National Park, United Kingdom’, in Orsi, F. (ed.) Sustainable Transportation in Natural and Protected Areas, London: Routledge.

Guiver, J., Davies, N. & Weston, R. (2015) ‘Scheduled Bus Use in Natural and Protected Areas: Visitor Preferences and Service Design Issues’, in Orsi, F. (ed.) Sustainable Transportation in Natural and Protected Areas, London: Routledge.

Davies, N. and Weston, R. (2015) ‘Reducing car-use for leisure: can organised walking groups switch from car travel to bus and train walks?’ Journal of Transport Geography 10/2015; 48:23-29.

More publications


Davies, N. J., Ellsmann, D., and Trienes, M. (2015) ‘Understanding Citizens' Rail: how marketing and social outreach can encourage involvement by the public in their rail services and change attitudes towards rail’ ECOMM (European Conference of Mobility Management), At Utrecht, Netherlands, 20-22nd May.

Davies, N. (2013) Who walks, where and why: the UK recreational walking market. In, 2013 Adventure Tourism Conference, 25th May, Sabhal Mòr Ostaig, Skye, United Kingdom.

Guiver, Jo W and Davies, Nicholas James (2013) Assessing the Value of Bus Services for Leisure. In: Scottish Transport Applications and Research Conference, 17th April 2013, Lighthouse, Glasgow.

Guiver, Jo W, Weston, Richard, Davies, Nicholas James, McGrath, Peter and Pulido-ortega, Aurora (2013) Providing Public Transport for Tourists in Rural Areas. In: International Conference on Rural Tourism, 5th-7th September, Aveiro, Portugal.

External Activities

Nick regularly reviews articles for publication for a number of high-level tourism and transport journals including Tourism Management & Tourism Planning and Development. He also attends conferences and events aimed at academics and practitioners in tourism and transport, and was acting School Sustainability Lead for six months in 2012.