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Dr. Mary Welch

Senior Lecturer in Communication Management

School of Business

Greenbank Building, GR322

+44 (0) 1772 89 4753

MWelch@uclan.ac.uk

Subject Areas: Business and Management, Marketing and Public Relations

Mary joined UCLan in 2001 following a career in corporate communication management and public relations in the not-for-profit and public sectors. She has a PhD in Internal Communication (Manchester Business School, 2008) an MSc in Marketing (UMIST, 2000) and a BA (Hons) in Social Studies (University of Liverpool, 1991). Mary is research active within the area of business and management and is a member of the Institute for Research into Organisations, Work and Employment.

Mary is research active within the area of Business and Management and is a member of the Institute for Research into Organisations, Work and Employment.

External Activities

Qualifications:

Degrees
• PhD in Internal Communication, Manchester Business School, University of Manchester, 2008
• MSc in Marketing, University of Manchester Institute of Science and Technology (UMIST), 2000
• BA (Hons) in Social Studies, University of Liverpool, 1991

Professional qualifications
• Postgraduate Certificate in Research Student Supervision, UCLan, 2011
• Accreditation as a Teacher in Higher Education, Staff and Educational Development Association (SEDA), 2003
• Postgraduate Certificate in Teaching and Learning in Higher Education, UCLan, 2002
• Postgraduate Diploma in Marketing, Chartered Institute of Marketing, 2001

Course leadership

• MA Strategic Communication Course leader: http://www.uclan.ac.uk/courses/ma_strategic_communication.php?gclid=CKD78Yzw9cYCFUKWtAod_28BIg

Conferences

Historical analysis of the International Public Relations Association Education Gold Papers 1976-1997. The International History of Public Relations Conference 2015. Bournemouth. July 2015.

Internal communication education: A historical critical analysis. The International History of Public Relations Conference 2014. Bournemouth. July 2014.

Chartered Institute of Public Relations: Managing Internal Communication Effectively. CIPR North West. February 2014.

Mastering internal communication: Postgraduate education for internal communication professionals. 19th BledCom Conference, Slovenia. July 2012.

Employee engagement: The impact of workplace communication on organisational engagement. Institute for research into organisations, work and employment (IROWE). IROWE Evening Seminar. UCLan. April 2012.

Employee engagement: Evolution and communication implications. “Focus on Internal Communication” International Business Communication Evening Seminar. Department of Communication, Aalto University, Helsinki. February 2012.

Appropriateness and acceptability: Employee perspectives of internal communication. 18th BledCom Conference: Internal Communication, Slovenia. July 2011.

BledCom Round Table panel discussion. Internal communication education. 18th BledCom Internal Communication conference, Slovenia. July 2011.

Internal communication: A stakeholder approach. Study day of the academic research contact group FNRS on internal communication. Université catholique de Louvain, Belgium. May 2011.

Distrust and internal corporate communication. Conference on Corporate Communication 2009. Wroxton College, Oxfordshire. June 2009.

Panel session. Globalizing the PR curriculum and converging theory and practice. Conference on Corporate Communication 2009. Wroxton College, Oxfordshire. June 2009.

Engaging employees with internal corporate communication. Conference on Corporate Communication 2008. Wroxton College, Oxfordshire. June 2008.

Exploring the dimension of trust in internal public relationships. European Public Relations Education and Research Associations (EUPRERA) 8th Annual Conference, Carlisle. September 2006.

Rethinking relationship management: exploring the dimension of trust. CIPR Alan Rawel Academic Conference. University of Lincoln. March 2005.

With Judy Zolkiewski: Barriers to virtue: Exploring the dark side of dyadic relationships. 38th Academy of Marketing Conference, University of Gloucester, Cheltenham. July 2004.

Social Media

Mary's LinkedIn

Mary's Institute of PR Profile

Publications

Welch, M. (2015) Internal communication education: A historical study. Journal of Communication Management. Vol. 19 No. 4.

Welch, M. (2012) Appropriateness and acceptability: Employee perspectives of internal communication. Public Relations Review. Vol. 38 No. 2 pp. 246-254.

Welch, M. (2011) The evolution of the employee engagement concept: communication implications. Corporate Communications: An International Journal. Vol. 16 No. 4 pp. 328-346.

Welch, M., Jackson, P.R. (2007) Rethinking internal communication: a stakeholder approach. Corporate Communications: An International Journal. Vol. 12 No. 2 pp. 177-198.

More publications

External Activities

External Examiner: Liverpool John Moores University 2006-2011.

External Examiner: Queen Margaret University, from 2013.

Reviewer: Contributes article reviews for a range of communication and public relations academic journals.

Editorial team member: The Institute for Public Relations (USA) Organizational Communication Research Center.


Research

Dr Welch’s research interests and publications focus on internal communication, employee engagement and stakeholder relationship management.

Research projects include:

An academic consultancy project with IROWE colleagues on workplace communication and relationships in an emergency service organisation.

An academic consultancy project to provide insight on internal communication and employee engagement in a UK higher education institution.

A UCLan Innovation Voucher research project on employee engagement and communication involving academic consultancy and research in an industrial services company.

Awards: Dr Welch has won a UCLan Livesey Sabbatical Award to facilitate internal communication research and a UCLan Arnoux Award for a PhD studentship in rethinking internal communication measurement.

Teaching

Mary has accreditation as a teacher in higher education (SEDA, 2003), a Postgraduate Certificate in Teaching and Learning in Higher Education (UCLan, 2002), and a Postgraduate Certificate in Research Student Supervision (UCLan 2011). She currently teaches on a range of modules covering strategic communication, research methods and internal corporate communication at undergraduate and postgraduate levels. She supervises undergraduate and postgraduate dissertations.

Additionally, Mary is Course Leader for the part-time blended learning MA Strategic Communication masters course (Course Accessible here).

Completed PhD supervision:

Christine Hambursin, Université catholique de Louvain, Belgium. Project title: Internal communication and organisational commitment in crisis situations.

Kevin Ruck UCLan. Project title: Rethinking internal communication measurement.

Current PhD research supervision:

Rozina Chohan, UCLan. Project title: An evaluation of inter-organisational identity theft knowledge sharing in the UK retail sector.

Memberships

Institutional Member of the European Communication Research and Education Association (ECREA)

Fellow of the Higher Education Academy (FHEA)

Institutional Member of the European Public Relations Education and Research Association (EUPRERA)

Member of the Chartered Institute of Public Relations (MCIPR)