Navigation

Dr. Nicola Crossland

Research Associate

College of Health and Wellbeing

Brook Building, BB224

+44 (0) 1772 89 2794

ncrossland@uclan.ac.uk

Subject Areas: Midwifery

Nicola is a Research Associate with interests in maternal wellbeing and women’s and families’ experiences of infant feeding and related support services.

Nicola is research active within the area of midwifery and maternal child health and is a member of the Maternal and Infant Nutrition and Nurture Unit.

Full Profile

Nicola’s academic background is in the biological sciences, having gained a BSc (Hons) in genetics from the University of Edinburgh in 1997 and a D.Phil. in neuroscience from University of Oxford in 2001. She is also active in the voluntary sector in the area of infant feeding. Nicola joined the Maternal and Infant Nutrition and Nurture Unit (MAINN) in the University of Central Lancashire in 2010, where she works on a number of funded research and evaluation projects. Her main research interests are in maternal wellbeing, and women’s and families’ experiences of infant feeding and related support services.

Projects

Nicola has worked on the following recent projects:

  • 2015-2016 A realist evaluation into the implementation and outcomes of Best Beginnings resources on infant feeding. Project leads Dr Gill Thomson and Dr Victoria Hall Moran, UCLan.
  • 2014-2015 Small Wonders Evaluation Project. Funded by a Department of Health grant, and Guys and St Thomas’ and Kings grants to Best Beginnings charitable funds. Project lead Prof Fiona Dykes, UCLan.
  • 2012–2013 BIBS: Benefits of Incentives for Breastfeeding and Smoking cessation. Funded by the NIHR-HTA. Project lead Prof. Pat Hoddinott, University of Stirling.
  • 2011–2011 Evaluation of the National Breastfeeding Helpline. Funded by The Breastfeeding Network. Project lead Dr Gill Thomson, UCLan.
  • 2011–2012 Evaluation of the Implementation of the UNICEF Community Baby Friendly Initiative in NHS North Lancashire. Funded by NHS North Lancashire. Project lead Prof. Fiona Dykes, UCLan.
  • 2010–2011 Socio-cultural influences upon women’s perceptions and experiences of breastfeeding and associated maternity service provision. Funded by NHS Ashton, Wigan & Leigh. Project Lead Prof. Fiona Dykes, UCLan.

External Affiliations and Roles

Reviewer for international peer-reviewed journals:

  • Midwifery
  • Maternal and Child Nutrition
  • Sexual and Reproductive Healthcare
  • Journal of Health, Population and Nutrition

Conferences

  • Crossland N, Thomson G, Wood E, Niccolls C, Dykes F. (2015) Evaluation of the Small Wonders Change Programme: Insights and Findings. At Nutrition and Nurture in Infancy and Childhood: Bio-cultural Perspectives. MAINN, UCLAN, Grange-Over-Sands, June 2015.
  • Crossland N, Thomson G, Morgan H, Dykes F, Hoddinott P (2015) Breast pumps as an incentive for breastfeeding: a mixed methods investigation. At Nutrition and Nurture in Infancy and Childhood: Bio-cultural Perspectives. MAINN, UCLAN, Grange-Over-Sands, June 2015.
  • N Crossland, G Thomson, H Morgan, P Hoddinott, F Dykes on behalf of the BIBS research team. Incentives to stop smoking and start and continue breastfeeding: Service-user insights into barriers and facilitators. Nutrition and Nurture in Infancy and Childhood: Bio-cultural Perspectives. MAINN, UCLAN, Grange-Over-Sands 2013

Publications

Crossland N, Thomson G, Morgan H, Dombrowski SU, Hoddinott P (2015) Incentives for breastfeeding and for smoking cessation in pregnancy: An exploration of types and meanings. Social Science and Medicine 128, 10–17

Morgan H, Hoddinott P, Thomson G, Crossland N, Farrar S, Yi D, et al. (2015) Benefits of Incentives for Breastfeeding and Smoking cessation in pregnancy (BIBS): a mixed-methods study to inform trial design. Health Technol Assess 19 (30)

Thomson G, Morgan H, Crossland N, Bauld L, Dykes F, Hoddinott P. (2014) Unintended Consequences of Incentive Provision for Behaviour Change and Maintenance around Childbirth. PLOS ONE

Crossland N. & Thomson G. (2013). Issues of Expertise: Professionals Views of a Breastfeeding Peer Support Service. In Hall-Moran, V. (Ed.). Maternal and Infant Nutrition and Nurture: Controversies and Challenges: Second Edition. Quay Books: London.

More publications