Navigation

Dr. Paul Fallon

Senior Lecturer in Tourism, Hospitality and Event Management

Lancashire School of Business and Enterprise

Greenbank Building, GR142

+44 (0) 1772 89 4670

PFallon2@uclan.ac.uk

Subject Areas: Hospitality and Events

Paul is a Senior Lecturer in Tourism, Hospitality and Events (THE), and primarily responsible for teaching at UG and PG level as well as being the International Lead for the THE division.  Paul has almost 20 years teaching experience gained from teaching at four HEIs and their international partners (including in Hong Kong, Singapore and Switzerland).  Paul plays an active role in the wider academic community, with duties including: substantial external examining and review work; viva voce examinations; as an active researcher with a broad range of interests, including consumer behaviour and experience; and regular review work for THE-related journals.

Full Profile

QUALIFICATIONS

Executive Certificate in Event Management, London Metropolitan University, June 2008

PhD, University of Salford, awarded June 2006: "Measuring visitor satisfaction with Orlando, Florida: a comparison of conceptual models and first-timer and repeater segments’ behaviour"

Post Graduate Certificate in Education, Bolton Institute, Sept 1998 – June 1999

BA (Hons) 1st Class in Hospitality Management, University of Salford, Sept 1996 – June 1998

Certificate in Business Administration, University of Salford, Jan – Sept 1995

B/TEC HND in Business and Finance with Languages, Salford College of Technology, Sept 1983 – June 1985

Editorial and Review Work

External review work for Tourism Management, Tourism Analysis, International Journal of Tourism Research, Journal of Destination Marketing & Management, and International Journal of Culture, Tourism and Hospitality Research

External Reviewer for the 25th Council for Hospitality Management Education Conference (CHME), Belfast, 2016

Scientific Committee member for the 2nd International Conference on Contemporary Marketing Issues (ICCMI), 2014

Member of the ‘Event Education – An International Perspective’ Panel at the 3rd Event Education and Research Network Australasia Symposium, Australia, July 2009

External Reviewer for the Australian Centre for Event Management (ACEM) 5th International Event Management Research Conference, Australia, July 2009

Member of the Editorial Panel for the Emerald Journal Worldwide Hospitality & Tourism Themes (WHATT) 2008 Special Issue ‘What are the practical and psychological barriers to HACCP in the hospitality industry and how have they been overcome?’

External Reviewer for the Advances in Tourism Marketing Conference (ATMC), Valencia, September 2007

Member of Editorial Review Board for International Journal of Consumer Studies (Leisure and Tourism fields)

Book Reviews

Frochot I and Batat W (2013) Marketing and Designing the Tourist Experience. Oxon: Goodfellow.

Noe, F.P., Uysal, M. and Magnini, V.P. (2010). Tourist Customer Service Satisfaction: An Encounter Approach.  Oxford: Routledge.

EXTERNAL EXAMINERSHIPS and ADVISORY WORK

External Examiner for Foundation Entray and BA Hons International Tourism Management programmes at University of Central Lancashire - UCLAN (2015-16)

External Examiner for HND/C Sports/Tourism Management programmes at Swansea Metropolitan University (2012-2016)

External Examiner for HND/C Sports/Tourism Management programmes at Swansea Metropolitan University (2012-2016)

External Examiner for BA Hons Tourism Management, Strategic Tourism Management and Events Tourism Management at University of Gloucestershire (October 2012-2016)

External Examiner for BA/FDA Tourism, Aviation and Event Mangement programmes at Buckinghamshire New University (2008-2012)

External Advisor for the revalidation of partnership proposals for: FdSc International Hospitality and Tourism Management, FdSc International Travel and Tourism Management and FdSc Hospitality and Tourism and Events (delivered by partner colleges) at Ulster University (December 2014)

External Advisor for the Academic Approval of partnership proposals for: BSc (Hons) Business and Events Management, BSc (Hons) Business and Hospitality Management, and BSc (Hons) Hospitality and Tourism Management. for the College of Business and Law, University of Salford (January 2014) 

External Advisor for the re-validation for BSc (Hons) Tourism Management for Manchester Metropolitan University (September 2012

PhD VIVA VOCE EXAMINATIONS

I have been the internal examiner for three PhD students (2 at University of Salford; 1 at SHU) and the external examiner for three students (2 at Bucks New University; 1 at University of Salford).  I can provide more details upon request.

Publications

Fallon, P. and P. Robinson (2017).  ‘Lest we forget’: A veteran and son share a warfare tourism heritage experience. Journal of Heritage Tourism, Vol 12, Issue 1, Children, Families & Heritage, pp 21-35.  

Research

RESEARCH Activities

Books

P. Robinson, Fallon, P., Cameron, H., and Crotts, J. (2016) Operations Management in the Travel Industry, 2nd ed. Oxon: CABI.

Individual Publications

Fallon, P. (2008) Monitoring visitor satisfaction with destinations using the expectations, importance and performance constructs. In A. Woodside and D. Martin (eds) Tourism Management: Analysis, Behaviour and Strategy.  Oxon: CABI Publishing, pp 424-458.    


Joint Publications

Fallon, P. and P. Robinson (2017).  ‘Lest we forget’: A veteran and son share a warfare tourism heritage experience. Journal of Heritage Tourism, Vol 12, Issue 1, Children, Families & Heritage, pp 21-35. 

Oriade, A., Fallon, P. and Tan, QQ (2014). Service Quality and Customer Satisfaction in the Chinese Fast Food Sector: A Proposal for the CFFRSERV Scale.  Advances in Hospitality and Tourism Research.

Schofield, P. and Fallon, P. (2012) Assessing the Viability of University Alumni as a Repeat Visitor Market.  Tourism Management, 33 (6), pp 1373-1384.   

Southall, C. and Fallon, P. (2010) LGBT Tourism.  Chapter 15 in Robinson, P., Heitmann, S. and Dieke, P. (eds.), Research Themes in Tourism.  Oxon: CABI, pp 218-232.

Fallon, P. and Hyde, P. (2009) Continual improvement of an event: An evaluation of the 2007 and 2008 ‘One Earth’ Festivals. Proceedings of the International Event Management Summit. Australian Centre for Events Management.

Fallon, P. and Schofield, P. (2006) The dynamics of destination attribute importance.  Journal of Business Research, 59, pp 709-713.
 
Fallon, P. and Schofield, P. (2004) First-time and repeat visitors to Orlando, Florida: a comparative analysis of destination satisfaction.  In G.I. Crouch, R.R. Perdue, H. Timmermans and M. Uysal (eds.) Consumer Psychology of Tourism, Hospitality & Leisure, Vol 3. Oxon: CABI Publishing, pp 203-214

Fallon, P. and Schofield, P. (2004) ‘First-time versus repeat visitor satisfaction: the case of Orlando, Florida.  Tourism Analysis, Vol 8 (2-4), pp 205-210.                                              

Fallon, P. and Schofield, P. (2003) ‘Just trying to keep the customer satisfied’: a comparison of models used in the measurement of tourist satisfaction.  Journal of Quality Assurance in Hospitality and Tourism, Vol. 4 (Nos. 3/4), pp 77-96.
 
Fallon, P. and Schofield, P. (2003) A comparison of models used in the measurement of tourist satisfaction.  In J.A. Williams and M. Uysal (eds) Current Issues and Development in Hospitality and Tourism Satisfaction.  NY: Haworth Hospitality Press, pp 77-96.
 
Schofield P. and Fallon, P. (2001) Measuring the importance of critical factors in restaurant service quality performance evaluation: a triadic perspective.  Conference Proceedings from the 1st International Conference on 'Consumer Satisfaction in Tourism and Hospitality Research', Oxford Brookes University, pp 159-182. 

Fallon, P. and Schofield, P. (2000) Service quality performance measurement and triadic interaction: a comparative analysis of stakeholder perspectives using TRIQUEST.  Journal of Quality Assurance in Hospitality and Tourism, Vol 1 (3), pp 29-48.  

Projects

First Rate (2013) Holiday Confidence Index - Winter 2013: Consumer Outlook on Travel Overseas.   Collaboration between the University of Wolverhampton, Institute of Travel & Tourism, YouGov and First Rate.

Fallon, P. And Hyde, P. (2011). Chester Heritage Open Days (HODs) 2010 Visitor Survey Findings and Recommendations. Presentation given to the Chester HODs Steering Group at Bishop Lloyds Palace, Chester, February 18.

Fallon, P. (2008) An Investigation into the UK’s Overseas Backpacker Market report produced for the British Educational Travel Association (BETA). 

Schofield, P. and Fallon, P. (2008) University Alumni as a Short Break Market Segment report produced for the British Educational Travel Association (BETA). 

Fallon, P. and Hyde, P. (2008) One Earth Festival 2008 Visitor Survey Report.  A study carried out on behalf of Chester City Council, Cheshire County Council and One Earth. 

Schofield, P. and Fallon, P. (2007) Greater Manchester as a Short Break Market Segment.  A study carried out on behalf of Marketing Manchester. 

Fallon, P. and Hyde, P. (2007) One Earth Festival 2007 Visitor Survey Report.  A study carried out on behalf of Chester City Council, Cheshire County Council and One Earth (as part of the Parks for People HLF bid for Grosvenor Park). 

Burgess, J., Philby, R., Rigoutsou, A. and Fallon, P. (2006) Esporta Salford Quays: Members Perceptions Survey report produced for Esporta Salford Quays.

Bing, L. Li, Y., Li, Y., Zhang, W., Wu, Y., Ye, L. and Fallon, P. (2004) The Chinese Art Centre: Insights on How to Improve Visitation from the Chinese Community report produced for the Chinese Art Centre, Manchester. 

Foster, N. (2000) Feasibility and Planning Study, Phase II - Final Report ‘Developing Trade and Tourism Links between North West England, the Republic of Ireland, and Northern Ireland’, March.  Collaboration between the School of Leisure, Hospitality and Food Management Studies and the North West and Ireland Trade Group/North West Development Agency (2000). 

TEACHING activities and responsibilities

Senior Lecturer Tourism, Hospitality & Event Management, UCLAN, Since January 2017

 

PG Teaching                      MSc International Festival & Tourism Management, MSc International Hospitality and Event Management, MSc International Hospitality and Tourism Management and MA Internship in Tourism, Hospitality and Event Management programmes: Research Methods; Management Consultancy Project; Dissertation; Festivals, Society and Culture

 

UG Teaching                      BA (Hons) Event Management, BA (Hons) International Tourism Management, BA (Hons) International Hospitality Management, BA (Hons) Management in Hospitality Top-Up and BA (Hons) Management in Hospitality Top-Up: International Event Management Case Studies                                

                                              

Other                                    International Representative for the School of Management        

 

Senior Lecturer Tourism Management, Department of Service Sector                                                                 
Management, Sheffield Business School, Sept 2013-Present

 

PhD                                       Supervisor for one full-time and one part-time student; internal examination experience at RF1, RF2 and viva voce level

 

PG Teaching                      MSc International Tourism Management and MSc International Hospitality and Tourism Management programmes: Destination Marketing; Work Placement; Dissertation

 

UG Teaching                      BSc(Hons) Tourism Management and Tourism-related programmes:

Level 6: Strategic Management; Contemporary Challenges for Tourism; Tourism Destination Marketing*; Dissertation

                                               Level 5: Business Tourism; Operations Management; Managing the Visitor; International Field Trip; Work Placement

                                               * I also taught this at our partner SHAPE, Hong Kong                             

                                              

Other                                    I organised the annual Destination Marketing Symposium, which received the Association for Tourism in Higher Education (ATHE) 2015 'Making the Case' Award for a Teaching Project sponsored by VisitEngland

 

Senior Lecturer Tourism Management, Department of Service Sector                                                               
Management, Sheffield Business School, Sept 2013-Present

 

PhD                                       Supervisor for one full-time and one part-time student; internal examination experience at RF1, RF2 and viva voce level

 

PG Teaching                      MSc International Tourism Management and MSc International Hospitality and Tourism Management programmes: Destination Marketing; Work Placement; Dissertation

 

UG Teaching                      BSc(Hons) Tourism Management and Tourism-related programmes:

Level 6: Strategic Management; Contemporary Challenges for Tourism; Tourism Destination Marketing*; Dissertation

                                               Level 5: Business Tourism; Operations Management; Managing the Visitor; International Field Trip; Work Placement

                                               * I also teach this at our partner SHAPE, Hong Kong                               

                                              

Other                                    I organise the annual Destination Marketing Symposium, which received the Association for Tourism in Higher Education (ATHE) 2015 'Making the Case' Award for a Teaching Project sponsored by VisitEngland

 

Senior Lecturer                Leisure Industries Department, School of Sport, Performing Arts & Leisure, University of Wolverhampton, Jan 2010-Sept 2013

 

PhD                                       Supervisor for two part-time students 

 

PG Teaching                      MA Tourism Management and MA Hospitality Management programmes: Destination Management; Research Methods*; Dissertation*; Independent Study   

                                                * I also taught this at our partners APSSB and SHRM, Singapore
 

UG Teaching                      BA (Hons) Tourism Management, International Hospitality Management, Event & Venue Management and Sport Management programmes:

Level 6: Contemporary & Critical Themes in Tourism; Changing Face of Tourism; Dissertation

                                               Level 5: Research Methods; Themes in Leisure

                                               Level 4: Understanding the Leisure Business
 

Management                   Leisure Industries Research Group Co-Ordinator; Postgraduate Programme Leader; Research and Ethics Representative; Health & Safety Representative

 

Lecturer                              Salford Business School, University of Salford, July 2002–Dec 2009

 

PhD                                       Supervisor for one student since 2008 (my role ended when I left the University in Dec 2009, and the student graduated in 2013); I participated in five interim assessments and two viva voces
 

PG Teaching                      MA Tourism Management and MSc International Tourism Management programmes:  The Tourism System; Current Issues for Tourism Managers; Team Project; Tourism Contemporary Issues; Research Methods and Dissertation; Sustainable Tourism; Individual Research Project   
 

UG Teaching                      FdA and BA (Hons) Tourism Management, Hospitality & Tourism Management and Leisure & Tourism Management programmes:

Level 3: Contemporary Issues in Tourism; Research Methods and Dissertation; Tourism Planning and Development

                                               Level 2: Tourism Transport; Destination Management

                                               Level 1: Tourism Principles; Communications & Personal Development; Personal Tutorials
 

Management                   Postgraduate programme leader for MSc International Tourism Management, MSc International Hospitality Management and MSc Events Management; overseas recruiter for Salford Business School and University of Salford

  • Lecturer (Part-time), School of Leisure, Hospitality & Food Management and School of English, Sociology, Politics & Contemporary History, University of Salford, Sept 1999–June 2002
  • Technical Sale Representative, Ultra Polymers (BASF plc subsidiary), Cheadle, Jan–Sept 1996             
  • Sales and Customer Services Administrator, Plastics Division, BASF plc, Cheadle, April 1990–Dec 1995
  • Export Sales Assistant, Shaw Carpets Ltd, Barnsley, Nov 1987 – March 1990

Conferences