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Dr. Nadia Rattoo

Lecturer in Digital Marketing

School of Business

Greenbank Building, GR329

+44 (0) 1772 89 4747

nrattoo@uclan.ac.uk

After graduating from UCLan, Dr Nadia Rattoo worked in industry for a number of years, and then progressed on to become a Digital Marketing consultant for a multinational company. Her keen interest in Digital Marketing has led her to complete her PhD and ultimately into the academic arena. Currently her role is significantly based around this area of expertise, both through her teaching and her KTP involvement.

Dr Nadia Rattoo’s research interests in Digital Marketing are also being explored so watch this space.

Qualifications

  • PhD – Measuring Web Site Efficiency- University of Bradford 2005
  • BA (Hons) Marketing 1995

Teaching Activities and Responsibilities

Module Leader

Undergraduate:

Human Behaviour, Digital Marketing Planning, Digital Marketing, e- Marketing (online),
Direct, Database and Digital Marketing, Introduction to Communication Theory,

Postgraduate:

Digital Marketing, Strategic Marketing Management, Communication and social theory

PhD supervision.