Dr. Genevieve Cseh

School of Art, Design and Fashion

Victoria Building, VB223

+44 (0) 1772 89 5185

Dr Cseh specialises in the psychology of creativity and the arts, from an experimental cognitive and social psychological perspective. Particular areas of interest and recent research are the flow experience (being ‘in the zone’) during creativity, creativity assessment procedures, and factors influencing creative expertise and skill. Dr Cseh has also worked previously as a graphic and web designer and is a semi-professional painter.

Dr Cseh also works within the School of Psychology.

Full Profile

Dr Cseh began her training in psychology nearly 20 years ago in the US, where she was involved in a variety of psychology projects, mainly cognitive and clinical, working as a Research Assistant for the Berkeley Psychotherapy Research Project, and on projects such as Culture & Creativity.

Thereafter, Dr Cseh retrained and worked for a few years as a freelance graphic and web designer before moving to the UK and working for a number of years as an administrator within women’s health research.

Dr Cseh returned to psychology, completing her PhD in 2014 on the topic of flow experience during visual creativity and factors which influence and facilitate this experience, using mixed methods. Thereafter she took on a position at UCLan as a Research Associate with the School of Art, Design, and Fashion, where she works in the Institute of Design Creativity Assessment alongside Karl Jeffries. This work combines a background in both art & design and psychology to investigate issues such as factors influencing skills gaps in creative industries and creativity assessment methods, while also undertaking tutoring work on quantitative and qualitative research methodology within the School of Psychology.


  • Ph.D. Psychology, University of Aberdeen, 2014
  • B.A. (Highest Honours) Psychology, University of California Berkeley, 2002

Membership of Professional and Learned Bodies

  • American Psychological Association’s Division 10 (Society for the Psychology of Aesthetics, Creativity and the Arts)
  • European Flow Researchers Network (EFRN: General Member and Web & Communications Team, Webmaster)

Research Activities

  • SPARK Project – investigating skills gaps between graduation and employment in graphic design


Teaching activities and responsibilities

  • Psychology: SPH Tutor on PS1010, Marker & Tutor PSC006, previously PS2015/4015,
  • Art & Design: Guest lectures, marking and tutoring on MA Creative Thinking



Conference Papers


  • American Psychological Association (APA) Annual Convention, Washington, DC, USA (Aug 2014)
  • Oral presentation as part of an APA Division 10 session on the ‘Cognitive and Aesthetic Aspects of Art’


Poster Presentations


  • European Society for Cognitive Psychology (ESCoP), Budapest, Hungary (Aug – Sep 2013)
  • International Positive Psychology Association (IPPA), Los Angeles, California (Jun 2013)
  • APA Annual Convention, San Francisco, CA, USA (Aug 2001)
  • Western Psychological Association (WPA) Annual Convention, Maui, HI, USA (May 2001)
  • Awarded Psi Chi Regional Research Award

Social Media


Follow Dr Genevieve Cash on LinkedIn and ResearchGate








Cseh, G. M., Phillips, L. H., & Pearson, D. G. (2016). Mental and perceptual feedback in the development of creative flow. Consciousness and Cognition, 42, 150-161. doi:10.1016/j.concog.2016.03.011 Cseh, G. M. (in press). Flow in creativity: A review of potential theoretical conflict. In L. Harmat, F. Ørsted Andersen, F. Ullén, J. Wright, & G. Sadlo (Eds.), Flow experience: Empirical research and applications. New York, NY: Springer.

Cseh, G. M., Phillips, L. H., & Pearson, D. G. (2015). Flow, affect, and visual creativity. Cognition and Emotion, 29(2), 281-291. doi:10.1080/02699931.2014.913553