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Anna Maria Sherrington

Senior Lecturer in Marketing

School of Business

Greenbank Building, GR327

+44 (0) 1772 89 4760

amsherrington@uclan.ac.uk

Subject Areas: Marketing and Public Relations

Maria Sherrington is a Senior Lecturer in Marketing and the Course Leader for the BA (Hons) Marketing Management course. Her teaching includes the areas of Marketing Management and Marketing Communications. Maria’s research interests lie within the area of food marketing, specifically food advertising targeting young consumers. Her industrial experience includes marketing positions within such diverse sectors as manufacturing industry, marketing consultancy, computer software design and charitable organisations in Sweden, Germany and the United Kingdom.

Full Profile

Maria Sherrington joined the University of Central Lancashire in 1998. She gained her first degree, a BSc (Hons) in International Marketing at the University of Mälardalen in Sweden in 1995. Following work in a marketing communications position with a Swedish developer of engineering software, she joined a marketing consultancy in Dresden, Germany. There she gained invaluable first-hand experience of assisting organisations in implementing the marketing concept in a formerly planned economy. Maria obtained an MA (with Distinction) in International Marketing at the University of Central Lancashire in 1997 and subsequently gained an international marketing communications position within UK manufacturing. Maria also has experience from working in a marketing communications position in the not-for-profits sector in the UK.

Maria is Course Leader for the BA (Hons) Marketing Management course. She is Module Leader for MK1006 Advertising and Marketing Communications and MK2001 Marketing Management. She is currently undertaking a PhD in Marketing at the University of Liverpool. Her thesis deals with the advertising of healthy foods targeting children aged 12-14 in England and Sweden.

Qualifications

MA International Marketing, University of Central Lancashire, 1997
BSc (Hons) International Marketing, Mälardalen University, Sweden, 1995
Postgraduate Certificate in Teaching and Learning in Higher Education, University of Central Lancashire, 2001

Publications

Sherrington, A. M. (2014). Swedish teenage consumers seen through collages. Paper presented to the Academy of Marketing Conference 2014, University of Bournemouth.

Sherrington, A. M. & Oakes, S. (2013). Swedish adolescents’ perception of food advertising: What can we learn from a hitherto unqualified consumer group? Academy of Marketing Conference 2013, University of Cardiff.

Sherrington, M. (2011). TV advertising to children in Sweden and the UK. In Patterson, A. & Oakes, S. (Eds.) Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing, Liverpool.

Pearce, R. & Hansson, M. (2000). Retailing and Risk Society: genetically modified food. International Journal of Retail & Distribution Management, 28 (11), pp. 450-458.

Research

Food advertising directed at adolescents in Sweden and the UK.

Teaching

Module Leader for MK1006 Advertising and Marketing Communications and MK2001 Marketing Management. Course Leader for BA (Hons) Marketing Management.