School of Art, Design and Fashion
Victoria Building, VB225
+44 (0) 1772 89 3376
Subject Areas: Graphic Design and Creative Thinking
Andrew graduated from Preston Polytechnic with a 1st class honours degree in Graphic Design in 1991. He subsequently went on to work for one of the UK’s leading creative graphic design agencies – The Chase Creative Consultants. Andrew spent 8 years working at The Chase, and as a senior designer, worked on a number of major corporate accounts, picking up a few national awards along the way. In 1998, Andrew took a sabbatical and travelled the world. On his return he re-entered higher education as a Senior Lecturer in Creative Thinking on the undergraduate Graphic Design course.
Andrew started his career in lecturing in 1997 while still working at The Chase Creative Consultants. As a visiting part-time lecturer on the Graphic Design course at Staffordshire University, Andrew was responsible for mentoring final-year students on their final projects leading up to their graduation. While on sabbatical in 1998, Andrew continued to gain experience when invited to lecture for a short period at the University of Sydney (UTS), Australia.
Andrew has now been a full-time Senior Lecturer on the undergraduate Graphic Design course for 14 years. In that time, as well as his role as lead and programme leader in creative thinking, he has also been responsible for re-instating and running the industrial ‘sandwich’ placement programme. The ‘sandwich’ programme allows students to spend up to 12 months working within a variety of leading design practices, both regional and national.
Utilising his extensive links with the graphic design industry gained over the past 25 years, as well as the continued fostering and forging of new opportunities, Andrew has now been responsible for placing more than 170 graphic design undergraduate students into some of the country's leading design agencies.
In 2011, Andrew's work was recognised by the Vice Chancellor at the university, when he gained an Excellence in Teaching & Learning (ETL) award for his work in creating the online teaching resource The Disciples of Design.
Over the past 14 years, Andrew has also gained success with his students in more than 40 National and International Award schemes, including the Student D&AD Global Awards, YCN (Young Creative Network) Awards, The Roses Student Awards and the Star Pack Packaging Awards.
The Source Book - A celebration of 30 years of Graphic Design. Featuring the work of more than 100 former Preston Design Students. Written by Prof Ben Casey & Andrew Bainbridge. Published by The Design Press UCLan (2004 ISBN – 1-901-92235-9). Compiled & Designed by Andrew Bainbridge
Placement – A student Guide to Internships and Placements in the Design Industry. Written by Matt Johnson & Jordan Stokes. Published by The Design Press UCLan (2007). Art Directed and forward by Andrew Bainbridge & Jonathan Harker.
Words of Wisdom – Profiles of Fifty Graphic Design Alumni. Their words of advice & examples of their professional work Compiled, Edited & Designed by Andrew Bainbridge, Jonathan Harker & Mike Kirkpatrick. Published by The Design Press UCLan (Due out in 2014).
Currently, Andrew is working alongside one of the 4th year graduates, on a publication titled ‘Words of Wisdom’. This project is a printed extension of the 50 online Preston Profiles that Andrew has already archived over the past four years.
It will feature graduates over a period of more 30 years, and the cumulative advice and breadth of the work they offer should provide a good source of inspiration for current students, as well as those to come in future years.
Member of the D&AD – Design and Art Directors
The Disciples of Design
Course of study
In 2008, Andrew was instrumental in the restructuring and rationalisation of the undergraduate course of study, producing a new blueprint orientation document for students studying at levels 4,5 & 6.
Andrew is the lead and module tutor responsible for delivering and developing curriculum for the creative thinking module to all level 4 students. He is responsible for writing/originating and delivering briefs via studio sessions and group critiques. Andrew is personal tutor and mentor to level 6 students. He is also responsible for developing individuals projects and bespoke learning strategies, and delivering external competition briefs.
Placement & income generation
Andrew is the lead and module tutor responsible for delivering and developing placement programmes to level 5 and 6 students. The module includes an introduction to the industry and professional practice, portfolio preparation (both physical and online), and interview preparation and practice. He is responsible for arranging a programme of specific visiting speakers and facilitating interviews; industrial placement visits to employers; mentoring and providing pastoral support to the students during their period of industrial placement; and assessing the module. Over the years, his role as Industrial Placement Tutor has not only brought benefits to each student who has undertaken a ‘sandwich year,’ but has also provided a constant stream of income generation.
Andrew was instrumental in creating the annual Conference Week event. Held each year in early February, the Conference Week consists of a programme of visiting professional designers. The talks are open to all undergraduate and postgraduate students on the Graphic Design, Advertising and Illustration courses. The week consists of between six and ten speakers from both regional and national design agencies, speaking on varied topics that are current and pertinent to the undergraduate course.
2011 - D&AD (Design & Art Directors) Global Student Awards, Open category - In Book. D&AD Global Student Awards, Advertising – Commended. 2012 - The Roses Student Awards
Direct Mail - Winner. 2013 - YCN (Young Creative Network) - Student Awards. Packaging & Brand Promotion - Winner
2006 - D&AD (Design & Art Directors) Global Student Awards, Illustration – Winner. D&AD Global Student Awards, Advertising – In Book. D&AD Global Student Awards, Poster Advertising – In Book. D&AD Global Student Awards, Graphic Design/Environmental – In Book. YCN (Young Creative Network) Student Awards, Packaging - In Book. YCN Student Awards, Billboard Advertising - In Book. YCN Student Awards, Point of Sale - In Book. Star Pack Student Awards, Packaging - Winner. 2007 - D&AD (Design & Art Directors) Global Student Awards, Illustration - Commendation. D&AD Global Student Awards, Graphic Design - Commendation. 2008 - D&AD (Design & Art Directors) Global Student Awards, Integrated Advertising - Commendation. D&AD Global Student Awards, Integrated Advertising – In Book. D&AD Global Student Awards, Graphic Design - Commendation. D&AD Global Student Awards, Packaging - In Book. D&AD Global Student Awards, Open Category - Commendation. D&AD Professional Awards Film – In Book. 2009 - D&AD (Design & Art Directors) Global Student Awards, Packaging - In Book. D&AD Global Student Awards, Product Design - In Book. 2010 - D&AD (Design & Art Directors) Global Student Awards, Open category - In Book.
2001- D&AD (Design & Art Directors) Global Student Awards, Editorial Design - In Book. 2002 - D&AD (Design & Art Directors) Global Student Awards, Press Advertising - Winner. D&AD Global Student Awards, Press Advertising - In Book. D&AD Global Student Awards, Typography - In Book. 2003 - D&AD (Design & Art Directors) Global Student Awards, Advertising/Postcards - In Book. D&AD Global Student Awards, Graphic Design - In Book. YCN (Young Creative Network) Student Awards,Graphic Design/Selfridges - Winner. YCN Student Awards, Graphic Design/Selfridge - In Book. 2004 - D&AD (Design & Art Directors) Global Student Awards, Typography - Commended. D&AD Global Student Awards, Direct Mail – In Book. YCN (Young Creative Network) Student Awards, Packaging - In Book. The Roses Student Awards, Packaging - Winner. 2005 - D&AD (Design & Art Directors) Global Student Awards, Brand Identity – Winner. D&AD Global Student Awards, Packaging – Commended. D&AD Global Student Awards, Poster Advertising – In Book. Charted Society of Designers, Open Category - Winner.
2012 – Graduate collaboration 'To have & to hold'. Working alongside graduate Tim Sumner, Andrew helped him realise a personal final-year project to print in an international periodical. Featuring in Creative Reviews Monograph editions, Tim collated and documented the paper bag ephemera collection housed in the Graphic Design course archives. 2013 - Co-curated, designed and exhibited ‘Words of Wisdom’ - a preview of a forthcoming book featuring the words, work and advice of 50 Graphic Design alumni spanning the past 35 years, at PR1 Gallery, Preston
2006 - Curated and designed ‘Before the Barcode’ – an exhibition of 1970s & 80s carrier bags at WCRS Advertising, Golden Square, London. 2008 - Curated and exhibited ‘Wall’ - an intervention and a real time demonstration of the art of dry stonewalling at PR1 Gallery, Preston. 2010 - Designed and built ‘Stone Circle’ - a permanent sculptural feature. Andrew worked in collaboration with Facilities Management and Grounds to create a unique site-specific sculpture at the heart of the campus. Situated at the entrance to the Victoria Building, the stone circle was designed as a permanent communal area for students, staff and visitors - a space in which they could relax, socialise and share ideas.
2002 – Co-curated and designed ‘The Source Exhibition’ - an exhibition of graphic design, advertising and illustration, featuring the work of former Preston Design graduates, at The Harris Museum, Preston. 2003 - Curated and organised an exhibition of final-year students' work at Wolff Olins, Regents Wharf, London. Curated and designed ‘No Content’ – an exhibition of design Ephemera, at PR1 Gallery, Preston. 2004 - Co-curated and exhibited ‘Plan B’ – an exhibition exploring the role of chance and serendipity within the design process, at PR1 Gallery, Preston.
Andrew has recently been appointed external examiner at Staffordshire University for the undergraduate Graphic Design & Illustration courses of study. This role will last until 2017.
External Placement Consultancy
In his role as placement lead, Andrew is in a constant dialogue with numerous professional graphic design practices, both regional and national. This involves maintaining the existing industry links and annual placement liaison visits, as well as forging new links and setting up new student placement opportunities. This role also provides an opportunity to invite working professionals and design agencies back into the university to give talks and folder surgeries.
Over the years, through the placement scheme, Andrew has built upon the courses reputation for providing a constant stream of quality, industry-ready graduates. The undergraduate Graphic Design course is now widely recognised as the 'first port of call’ for an increasing number of regional and national design agencies when it comes to their recruitment requirements.
External Design Consultancy
2006 – Manchester Museum of Science & Industry – Commissioned to design a typographical artwork based on the birth of Typography. 2007 – Habitat UK (retail) – Designing a bespoke alphabet to be included in the Homeware at Children’s Ranges. 2008 – NHS – Designing a board Game for patients at the S.E.E.D unit.
2009 - Landor Associates – Invited to present his own design practice and give a talk on its creative process to the design teams at Global Branding agency Landor Associates, London.
2011 – 20-year reunion event – Instigated and organised a two-day social event for the 20-year reunion of graduates from the class of '91 Graphic Design course, at Soho & Hyde park, London . The event attracted more than 50 alumni ranging from several years above and below, as well as several Fashion graduates from the same era.
External college visits and course promotion
Andrew annually undertakes several feeder college visits within the North West region, in which he presents a short lecture about the Graphic Design course of study, and the department's philosophy and approach to the design process, followed by a question and answer session. On occasion, the visits also consist of general folder surgeries.
Andrew also regularly attends the UCAS fair in Manchester, and each year, helps to promote the graduates at the student D&AD New Blood event in London. He is also involved in organising and supporting the graduates' annual independent showcase event in Manchester’s Northern Quarter.
The Disciples of Design Project
“The Disciples of Design are a global creative collective. We are a broad church of design academics, practitioners, artists and students who are committed to one common aim – the creation of an ever evolving visual hub for the sharing of ideas and thoughts.” Mission statement 2007.
The degree to which this blog supports the teaching and learning of the students was recognised by the inaugural Vice Chancellors 2011 ETL award scheme. The blog is now in its fifth year and has 35 contributors, consisting of current staff, recent graduates, design professionals and a new editorial team of current 4th year students. Andrew has been working as the main lead on this ongoing concept for almost a decade. Acting as a conduit, the blog-spot feeds back into the course of learning on many levels, providing the course and students with: a broad range of course material cached in relevant categories; a practical resource that draws in current content on a daily basis; an ever-evolving archive for visual research articles and lectures; a repository for student work and student successes/awards; a platform for opinions and a forum for discussion; an effective recruitment and publicity tool (It receives 10 to 15,000 hits per month and more than 500,000 hits in 5 years); and a direct link with industry via advice and Q&A from past graduates.